Global Mobile VAS Market Overview:
Mobile value-added service (MVAS) is available in three categories including consumer behavior VAS, Network VAS, and Enterprise VAS. Mobile VAS connected with the various protocol including Short message peer-to-peer protocol (SMPP), connecting either directly to the short message service center (SMSC) or, progressively, to a messaging gateway that gives the operator better control of the content. Latest trend of MVAS is location-enabled mobile value-added services which help customers can get real-time directions to locations they want to discover, they can also avail weather forecasts as well as updates on traffic right from their mobile devices. Some of the key players profiled in the study are AT&T (United States), Google Inc. (United States), Apple Inc. (United States), Vodafone Group PLC. (United Kingdom), Alphabet, Inc. (United States), Samsung Electronics (South Korea), Inmobi (Singapore), Onmobile Global Limited (India), Comverse (United States), Mahindra Comviva (India), One97 Communications Limited (India) and BlackBerry (United States). According to Market Analyst at AMA, the Global Mobile VAS market may see a growth rate of 15.66%
On the basis of geography, the market of Mobile VAS has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Solutions, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Consumer will boost the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Verticals, the sub-segment i.e. Banking & Finance will boost the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Escalation in the Number Of Smartphone As Well As Tablet
- Growing Internet Penetration
- Up Surging Usage of Mobile Applications
- Emerging Demand for Non-Linear Media Consumption
- Rising Application in Transport Including Uber and Ola
- High Inclination towards AR in Location-Based Games
- Discrepancies in Understanding Consumer Behavior
- Increasing Privacy Concerns
- High Opportunities in Prominence of Social Media As Well As Rich Communication Services
- High Bargaining Power of Communication Service Providers
Major Market Developments:
On 17th October 2018, InMobi, a global provider of enterprise platforms for marketers has acquired Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint.
On 11th October 2018, OnMobile Global Limited, a global leader in mobile entertainment has acquired Appland AB, one of the world’s most popular games and kids App Clubs subscription services. This acquisition helps to increase the importance of OnMobile's strategy to become a leader in the fast-growing mobile games market as well as enlarges its games footprint to all continents.
According To Regulatory Framework in India - Voice and Data Services “a) In case any operator decides to launch a service (VAS), he has to inform the TRAI about the offering along with the details of the monitoring process of these services atleast 15 days before these services are launched. b) Push mail services, video conferencing services, voice mail etc. Can be provided by the operator over its network. c) The operators can also provide broadband services which can include video, data, voice and IPTV along with internet telephony features. d) Public mobile trunking service (PMRTS) & GMPCS require a separate licence and cannot be provided as such by the operators.”
Mobile VAS Service Provider, Software Developers, Application Developers, Government Regulatory Bodies, Private Research Organizations, Government Research Organization and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Mobile VAS market on the basis of product [Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM and Others] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Mobile VAS market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Mobile VAS industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Kongzhong Corporation (China), America Movil (Mexico), Sangoma Technologies (Canada) and CanvasM Technology (India).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Mobile VAS market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.