Myopia is a common refractive error that can occur in both adults and children. Wearing glasses for myopia is a solution that can increase visual capacity and allow sharp experience and a clear vision which boosting the demand for myopia sunglasses market. Increasing awareness regarding the harmful effects of UV rays on the eyes, coupled with the growing acceptance of sunglasses is expected to drive the demand for myopia sunglasses over the forecast period.This growth is primarily driven by Increasing Demand Due To Enhancement in Standard Of Living and Growing Awareness Regarding Side Effects of the Dangers of UV Rays Exposure.
Globally, a noticeable market trend is evident Arrival of More Fashionable, Stylish and Appealing Designs of Frame
. Major Vendors, such as Luxottica (Italy), Safilo S.p.A. (Italy), Essilor (France), Kering (France), De Rigo S.p.A. (Italy), Marcolin S.p.A. (Italy), Fielmann AG (Germany), Maui Jim Inc. (United States), Carl Zeiss (Germany) and Gazer eyewear (Greece) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On April 29, 2019- Safilo Group announces a joint venture agreement in South Korea with Parma International, which will favour the development of new distribution channels in the market together with marketing and digital communication services.
- Increasing Demand Due To Enhancement in Standard Of Living
- Growing Awareness Regarding Side Effects of the Dangers of UV Rays Exposure
- Arrival of More Fashionable, Stylish and Appealing Designs of Frame
- Availability of Technologically Advanced Sunglasses
- Growing Acceptance of Vision Corrective Alternatives
Growing Fad of Stylish Products and Increment in Spending On Fashion due High Disposable Income
Availability of Counterfeit Products at Low Prices
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