What is Online Toys and Games Retailing?
Online toys and games retailing offers a wide range of toys and games through online sales channels. In the past year, online toys and games retailers have emerged as one of the big winners due to the outbreak of coronavirus. However, the increasing use of the internet and availability of multiple online shopping sites for toys and games has created a huge market. Many small and medium toys and games stores are also developing their own e-commerce website to reach a large targeted audience.
The market study is broken down by Type (Plush toys, Infant/pre-school toys, Activity and ride-on toys, Dolls, Games and puzzles, Outdoor Seasonal Toys and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Mothercare (India), Firstcry (India), Game Digital (United Kingdom), Amazon (United States), Vedes (Germany), Toys R Us (United States), Mirage Retail Group (Netherlands), GameStop (United States), JWS Europe Ltd. (United Kingdom) and Simba Dicke Group (Germany) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Online Toys and Games Retailing market by Type, Application and Region.
On the basis of geography, the market of Online Toys and Games Retailing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End-user, the sub-segment i.e. Kids will boost the Online Toys and Games Retailing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In September 2019, Mirage Toys Group Acquired Europe-based leading toy retailer companies Maxi Toys and Intertoys. Intertoys is the largest toy retail chain in the Netherlands with 207 stores, and Maxi Toys is an omnichannel toy retailer with 200 stores in France, Belgium, Luxembourg, and Switzerland. The acquisition of Maxi Toys and Intertoys will make Mirage Toys Group a new strong player in the consolidating European toy market and will be able to present a wide range of toys.
In October 2019, Toys R Us launched its website, where online sales are powered by the target as a part of its comeback strategy. Toys R Us website’s product pages will redirect consumers to Target.com when they click on the buy button. Further, to redirecting consumers to Target, the new website also features articles and videos about the latest toy trends and hot brands, plus in-depth product reviews, hot toy lists, and other brand experiences.
- Increased Adoption of Games, Puzzles, and Activity Toys that bring the whole family together to play
- Increasing Use of Internet and Penetration of Smartphones Will Boost the Market
- Growing Consumer Inclination towards the Online Shopping Due to Increasing Number of Working Population and Busy Lifestyle
- Growing Demand of Educational Toys for Kid’s Cognitive, Emotional, and Social Skill Development
- Lack of Awareness and High-speed Internet Connectivity in Rural Areas
- Concern Regarding Quality of Products May Lead Customers towards the Brick and Mortar Retail Channels
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Online Toys and Games Retailing Service Providers, Toys and Games Manufacturers & Developers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-users and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Mothercare (India), Firstcry (India), Game Digital (United Kingdom), Amazon (United States), Vedes (Germany), Toys R Us (United States), Mirage Retail Group (Netherlands), GameStop (United States), JWS Europe Ltd. (United Kingdom) and Simba Dicke Group (Germany) etc.
2. Can we have customized study for Online Toys and Games Retailing Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Online Toys and Games Retailing Market by 2026?
Analysts at AMA estimates Online Toys and Games Retailing Market to reach USD Million by 2026.