Media Monitoring Software Market Definition
The global Media Monitoring Software market is expected to witness high demand in the forecasted period due to increasing usage of social media across the globe. Media monitoring is the act of tracking topics across print, online, and broadcast media output. In PR and Comms it is important to measure the success of your campaigns, deal with a crisis quickly, and listen out for negative publicity
The market study is broken down by Type (Broadcast Monitoring, Social Media Monitoring, Online Monitoring and Print Monitoring) and major geographies with country level splits. According to AMA, the Global Media Monitoring Software market is expected to see growth rate of 13.7%
Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Media Monitoring Software market throughout the predicted period.
Zoho Corporation (India), Salesforce (United States), Bangkok Digital Services (Thailand), Brand24 Global (United States), Brandwatch (United Kingdom), CARMA International (Dubai), Circus Social (Singapore), Digimind (France), Galaseo (Indonesia) and Isentia (Australia) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Kantar Media UK (United Kindom), Linkfluence (France), Media Track (Singapore), Meltwater (United States), Sonar Social Media Monitoring Platform (Indonesia), Socialbakers (Czech Republic) and Sprinklr (United States).
AdvanceMarketAnalytics has segmented the market of Global Media Monitoring Software market by Type, Application and Region.
On the basis of geography, the market of Media Monitoring Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. Cloud-Based will boost the Media Monitoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. IT and Telecommunications will boost the Media Monitoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offering, the sub-segment i.e. Integrated Platform will boost the Media Monitoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Large Enterprises will boost the Media Monitoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- High Demand from Cloud Solutions
- Increasing Use of Social Media due to Corona Virus Crises and Lockdown
- Increasing Inclination Of Young Population Towards Social Media
- High Demand due to Increasing Internet Penetration across the Globe
- The Emergence of Artificial Intelligence for Media Monitoring
- The Attractive Marketing and Promotion Strategies
- Rising Demand for Media In both Developed and Developing Countries
- The Growing Concern About Data Security
Key Target AudienceSocial Media Monitoring Service Providers, Government Regulatory Bodies, Private Research Organizations, Government Research Organizations and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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