About Frozen Pizza
There are two types of pizza available in the market namely fresh and frozen. Frozen pizza is referred to the half-baked pizza prepared by yeasted flatbread dough, which is typically topped with pizza sauce, various type of cheese and toppings of various ingredients such as meat, ham, and vegetables and fruits which needs to be cooked further. Frozen pizza has a longer shelf life due to its low-temperature condition and preservatives are used for increasing the shelf-life.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
There are numerous leading companies in the international market, there has been a substantial growth in the field of product innovation and various advanced methods are being adopted in an effort to improve quality of frozen pizza. Many companies are making more and more investment in the research for many different new ingredients which can improve the taste and also cater to the desire of the various customers so as to try something unique. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Frozen Pizza market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
H.J. Heinz Company (United States), Nestlé (Switzerland), ConAgra Foods Inc. (United States), BRF SA (Brazil), Pinnacle Foods Inc. (United States), Unilever PLC (United Kingdom), Amy’s Kitchen (United States), Bernatello’s Pizza (United States), Newman’s Own (United States), Daiya Foods Inc. (Canada) and Dr. August Oetker KG (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Tofurkey (United States), Freiberger Lebensmittel GmbH & Co. (Germany) and Hansen Foods, LLC (United States).
Segmentation Overview
AMA Research has segmented the market of Global Frozen Pizza market by Type (Thin Crust, Thick Crust and Stuffed Pizza), Application (Household and Commercial) and Region.
On the basis of geography, the market of Frozen Pizza has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline [Food Chain Services, Modern Trade (Supermarkets and Hypermarkets) and Departmental Stores] will boost the Frozen Pizza market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Size, the sub-segment i.e. Small will boost the Frozen Pizza market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Topping Type, the sub-segment i.e. Cheese will boost the Frozen Pizza market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Advancements in Freezing Technologies
Market Growth Drivers:
Increase in Demand for Convenience Food
Challenges:
Frozen Pizza Contain High Quantity of Sodium and Preservatives
Restraints:
Poor Freezing Facilities in Semi-Urban and Rural Areas
Opportunities:
Growth of Retail Network in Emerging Economies and Increase in Fast Food Outlets in Developing Countries
Market Leaders and their expansionary development strategies
In October 2018: Conagra Brands, Inc. announced the successful completion of its acquisition of Pinnacle Foods (NYSE: PF). Through the acquisition, Conagra Brands adds iconic brands to its portfolio, including Birds Eye, Duncan Hines, Earth Balance and Vlasic, as well as emerging brands, such as Gardein, Glutino, Udi's, Wish-Bone and EVOL.
In November 2023, Pizza Express has expanded its retail range, with frozen versions of its pizzas, pastas and garlic bread now available for consumers to purchase in Tesco stores across the UK.
Key Target Audience
Frozen Pizza Manufacturers, Bakery Industry, Raw material Suppliers for Pizza and Wholesalers, Distributers and Retailers of Frozen Pizza
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.