What is Online Survey Software?
The continuously changing consumer behavior, buying patterns and changing preferences are increasing the complexities for the seller to manage inventories as well as in forming strategies. Hence, need to understand this consumer behavior has propelled the adoption of online survey software. Moreover with growing E-commerce activities across the globe will further boost the demand for online survey software. Online survey software enables marketers to reach the target crowd and generate valuable insights from them in the form of guidance or advice and many other related responses. With growing competitive rivalry across the globe, marketers are trying to maximize consumer satisfaction with the help of online survey software. Thus, it will generate robust demand over the forecasted period.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Largest Market | Europe |
Unit | Value (USD Million) |
Key Companies Profiled | Zoho Corporation Pvt. Ltd. (India), Medallia Inc. (United States), Confirmit, Inc. (United States), Inqwise (United States), SVMK Inc. (SurveyMonkey) (United States), Campaign Monitor Pty Limited (Australia), QuestionPro Inc. (United States), Qualtrics, LLC (United States), SoGoSurvey (United States), SmartSurvey (United Kingdom) and SurveyGizmo LLC (United States) |
The study covers a detailed analysis segmented by key business segments i.e. by type (One time charge, Annual Payment and Monthly Payment) , by application (Customer satisfaction surveys, Event and conference surveys, Marketing and product surveys, Human resource and employee Surveys and Others) and major geographies. Research Analyst at AMA predicts that United States and European Players will contribute to the maximum growth of Global Online Survey Software market throughout the predicted period.
The competition is expected to become even more intense in the years to come due to the entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Online Survey Software market report suggests strategies that Players can follow and highlights key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Players, some of them are Zoho Corporation Pvt. Ltd. (India), Medallia Inc. (United States), Confirmit, Inc. (United States), Inqwise (United States), SVMK Inc. (SurveyMonkey) (United States), Campaign Monitor Pty Limited (Australia), QuestionPro Inc. (United States), Qualtrics, LLC (United States), SoGoSurvey (United States), SmartSurvey (United Kingdom) and SurveyGizmo LLC (United States).
Market Overview:
On 7 Jan 2021 - Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, announced that its intention to merge with FocusVision, a leading provider of customer insights technology., On 9 June 2021 - QuestionPro, a global leader in online survey and research services today announced it is expanding to Canada with the opening of an office in Toronto. and On 12 Nov 2020- Zoho forms strategic partnership with TCS to provide end-to-end business solutions to global enterprise and mid-market companies
Since the Online Survey Software is an open source platform due to lack of entry barriers or negligible hardware requirements. Thus, the global online survey software market will show a higher threat of entrants across the globe. Moreover, the market is already highly concentrated with strong uphold on some of the major software developers. Hence, the market will show a maximum competitive rivalry. Thus, to gain a competitive edge, the key players have to opt for a product differentiation strategy or should opt for technological advancements.
Influencing Trend:
Growing Adoption of Technologically Advanced Survey Software and Introduction to Automated Analysis Generating Survey Software
Market Growth Drivers:
Minimizes the Expenses Incurred in the Conventional Survey and Ability to Reach the Global Population with the help of Single Touch
Challenges:
Skilled Workforce is required to analyze the Gathered Data and Analysis is totally dependent on the Respondents Responses
Restraints:
Lack of Physical Presence couldn’t validate the Data Received
Opportunities:
Growing Adoption in Retail and E-Commerce Industries and Introduction to Mobile Based Survey Platforms
Key highlights of the Global Online Survey Software market Study:
CAGR of the market during the forecast period 2022-2028
In-depth information on growth factors that will accelerate the Online Survey Software market in next few years.
Detailed Insights on futuristic trends and changing consumer behavior
Forecast of the Global Online Survey Software market size and its contribution to the parent market by type, application and by country.
A broad view of customer demand
Uncover markets competitive landscape and in-depth information on various Players
Comprehensive information about factors that will challenge the growth of Online Survey Software Players
Transformation and Important Triggers:
Business transformation has taken hold across the broad corporate landscape due to the confluence of several important triggers, including:
A tipping point in globalization
A major slowdown in Western economies
Significant shifts in technology and cost structure
The challenges of regulatory compliance
New forms of competition developing
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Online Survey Software market.
In order to reach an exhaustive list of functional and relevant players, various industry classification standards are closely followed such as NAICS, ICB, and SIC to penetrate deep into important geographies by players, and a thorough validation test is conducted to reach the most relevant players for survey in Online Survey Software market.
In order to make a priority list sorting is done based on revenue generated based on the latest reporting, using paid databases such as Factiva, Bloomberg, etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Online Survey Software Developers, Online Survey Software Downstream Buyers, E-commerce Service Providers, Government Agencies, Surveying Industry Associations, Research and Development Organizations and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth, etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that include Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases, etc.