Scope of the Study
Smoothies are blended drinks consisting of a number of ingredients including fruit (or vegetables), fruit juice, ice, yogurt, and milk. Smoothies are commonly consumed as a drink, snack or meal alternative and are available either ready-made or made-to-order. The United States is the largest market for smoothies followed by Germany and Japan. The demand for healthy food products is on the rise owing to increasing awareness of healthy eating habits worldwide. Rising middle-class population and a fast-moving world is growing the demand for ready-to-consume food products.
The market study is being classified by Type (Fruit Only, Fruit & Dairy and Functional) and major geographies with country level break-up.
PepsiCo (United States), Bolthouse Farms (United States), Focus Brands (United States), MTY Food Group (Canada), Smoothie King (United States), Tropical Smoothie Cafe (United States), Ella's Kitchen (United Kingdom), Barfresh Food Group (United States), Maui Wowi Hawaiian Coffees & Smoothies and Dr. Smoothie Brands (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Daily Harvest (United States), Happy Planet Foods Group (Canada) and Innocent Drinks (United Kingdom).
The smoothie market faces tough competition from the juice & shake market. Consumers tend to prefer juices and shakes since they cost less than smoothies. However, millennials and iGens tend to pay more for products that have a high nutritional value. Smoothies and juices companies are increasing the nutrient content of their product with ingredients like whey powder, wheatgrass, ginger, blue algae as well as combine flavors as a strategy to give them brand differentiation and upselling. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Smoothies market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Smoothies market by Type, Application and Region.
On the basis of geography, the market of Smoothies has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Millennials Are the Major Drivers
- People Are Increasingly Considering Healthy Substitutes for Aerated Drinks
- Fruit-Based Smoothies Are Most Popular
- Most People Prefer To Consume Homemade Smoothies
- High Sugar Content in Product
- Increasing Health Consciousness & Changing Dietary Habits
- Rising Demand for Ready-To-Consume Products
- Volatile Prices of Raw Materials
Key Target AudienceSmoothies Manufacturer, Smoothies Traders/Distributors/Suppliers, Smoothies Regulatory & Government Bodies, Smoothies Raw Material Supplier, Smoothies End-User and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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