Global A2 Milk Market Overview:
The beta casein from cow’s milk called as A2 beta casein. Mainly A2 beta casein comes from the breeds like Guernsey, Jersy, Charolais and Limousin. A2 milk is being marketed as a healthier choice than regular milk as the ordinary milk have BCM 7 that is Beta Casomorphin-7 which may affect the digestion system. It is claimed to have several health benefits, and is easier to be digested for people who are lactose intolerant. It contains nutrients such as vitamin D, calcium, potassium and protein. It has been found that the milk containing A2 beta-casein is easier to digest as compare to milk that contains A1 beta-casein. Some of the key players profiled in the study are The A2 milk Co., Ltd. (New Zealand), Freedom Foods Group Ltd. (Australia), Provilac (India), Nestle SA (Switzerland), Vinamilk (Vietnam), Westland Cooperative Dairy Co., Ltd. (New Zealand), PURA (Australia), Dairy Farmers (Australia), Vietnam Dairy Products (Vietnam), Amul (India) and Vedaaz Organics (India).
On the basis of geography, the market of A2 Milk has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Forms, the sub-segment i.e. Liquid will boost the A2 Milk market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Glass Bottle will boost the A2 Milk market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Number of People Experiencing Problems due to Consumption of Regular Milk
- Growing Consumer Health Awareness about Eating Healthy Food
- Lack of Proper Scientific Evidence about the Benefits of A2 Milk
- Increasing Number of Lactose Intolerance People
- Increasing Use of A2 Milk in Baby Food
- Increasing Prices of A2 Milk
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies.
Target Audience:Manufacturers of A2 Milk, Suppliers of A2 Milk, Wholesalers, Distributors and Retailers of A2 Milk, Manufacturer of Infant Formula, Food and Beverage Industry, Research Organization and Governmental Bodies
Major Objectives Focused through this Study To define, describe, and forecast the Global A2 Milk market on the basis of product [Liquid and Powder] , application [Infant Formula, Dairy Products, Bakery and Confectionery, Milk-Based Beverages and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the A2 Milk market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the A2 Milk industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the A2 Milk market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.