Personal Care Wipes Market Scope
Personal Care Wipes are used to clean the skin and provide a smooth skin-caring effect. These wipes are used for cleaning purposes like face, baby’s cleaning, wiping hands after any work, mopping up small spills on the body, and household cleaning. Other than being widely used as refreshing and make-up removal the personal care wipes are also being used in the household care category for cleaning furniture, kitchen wares, etc. By transforming the base material and liquid types the manufacturers of personal care wipes are able to tailor the physical properties of finished products to specific user needs. Thus, for example, in facial and baby wipes consumers benefit from improved softness and skincare features. This has driven the global personal care wipes market.
The market study is being classified by Type (Baby Wipes, Facial Wipes, Hand & body Wipes, Personal Hygiene Wipes and Others), by Application (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, E-commerce and Others) and major geographies with country level break-up. According to AMA, the Global Personal Care Wipes market is expected to see growth rate of 4.2% and may see market size of USD25270.96 Million by 2024.
In Personal Care Wipes Market, it has been observed that most of the companies are upgrading or introducing innovative products with various flowery scents to attract customers. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share.The Vendors having a strong hold in the market are Diamond Wipes, Kimberly Clark, Procter & Gamble, Medline Industrie, Edgewell Personal Care. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Personal Care Wipes market throughout the predicted period.
Rockline Industries, Inc. (United States), Diamond Wipes International, Inc. (United States), Procter & Gamble Company (United States), Kimberly Clark Corporation (United States), Nice-Pak International Ltd. (United States), Meridian Industries Inc. (United States), Edgewell Personal Care Company (United States), La Fresh Group, Inc. (United States), Unicharm International (Japan), Johnson & Johnson Inc. (United States), Suominen Corporation (Finland) and Medline Industries, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Hangzhou Linan Poem Clean Day Co., Ltd (China), Body Wipe Company (United States) and DUDE Products, Inc. (United States).
AdvanceMarketAnalytics has segmented the market of Global Personal Care Wipes market by Type, Application and Region. On the basis of Type, Baby Wipes are dominating the market and held 31.18% of market share in the year 2018 where as Facial Wipes stood as second largest market share and accounted for 24.14%.
On the basis of application, Supermarket and Hypermarket segment is dominating the market and held 48.64% of market share in the year 2018 where as Specialty Stores segment stood as second largest market.
On the basis of geography, the market of Personal Care Wipes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Leaders and their expansionary development strategies
In May 2019, Edgewell Personal Care Company entered into a definitive agreement to acquire Harry's, Inc. This agreement states that Harry's assets that value around USD 1.37 billion will be combined with Edgewell to build a next-generation consumer products platform.
In July 2018, Betz & Betz LLC launched a new unique wet wipe product named CleanBuds. This product helps to remove dirt, wax, and other dirt particles from the earbud.
- Growing Consumption in Emerging Countries Such As India, China and Japan
- Growing Hygiene Consciousness among People
- Increasing Disposable Income
- Growing Population Coupled With Urbanization
- Application of Natural Ingredients in Wipes
- Growing Manufacturing Activity and Modernization in Healthcare Practices
- Availability of Substitutes Products such as Soaps
Analyst ViewIn the personal care industry the personal care wipes are is an emerging market whose demand is increasing owing to growing cleanliness as well as hygiene awareness among the customers. In addition, in this modern and busy lifestyle the consumer prefer to the products that are more convenient to use.
Key Target AudiencePersonal Care Wipes Manufacturers, Dealers, and Suppliers, Government Bodies, Raw Material Suppliers, Industry Associations, Investment Banks, Consulting Companies/Consultants in the Chemical and Material Sectors and End-Use Industries
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