About Customer Journey Analytics
Customer journey analytics is defined as the process of tracking and analyzing the way customers use combinations of channels to interact with an organization and covers all channels present and future which interface directly with customers. It gives marketers and customer experience to understand and engage with individual customers at a personal level, at scale. Organizations can discover the most important customer journeys and prioritize those opportunities that significantly impact business goals like increasing revenue, reducing churn and improving customer experience by analyzing millions of data points in real-time.
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The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Players having a strong hold in the market are IBM, Salesforce.com, Inc., Adobe Systems Incorporated, and SAP SE. Analyst at AMA Research estimates that United States and European Players will contribute the maximum growth to Global Customer Journey Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Salesforce.com, Inc. (United States), Adobe Systems Incorporated (United States), SAP SE (Germany), NICE Ltd. (Israel), Verint Systems Inc. (United States), Pointillist (Luxembourg), ClickFox (United States), Quadient (Switzerland) and Kitewheel (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Servion Global Solutions Ltd. (India) and CallMiner, Inc. (United States).
AMA Research has segmented the market of Global Customer Journey Analytics market by Type (Software and Services (Managed services, Professional services, Support and maintenance services, Consulting services)), Application (Customer Behavioral Analysis, Customer Churn Analysis, Customer Segmentation and Targeting, Product Management, Campaign Management, Brand Management and Others) and Region.
On the basis of geography, the market of Customer Journey Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use Verticals, the sub-segment i.e. BFSI will boost the Customer Journey Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small and Medium-Sized Enterprises (SMEs) will boost the Customer Journey Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Customer Journey Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing Type, the sub-segment i.e. Monthly Subscription will boost the Customer Journey Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Touchpoint, the sub-segment i.e. Social media will boost the Customer Journey Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Rising use of Big Data and Analytics Techniques in Various Organizations
Issue Related with Data Security and Data Privacy
Complicated Data Synchronization
Growing Focus on Virtual Touchpoints and Rising Need for Insights to Predict Customer Intents
On 13th June 2018, Salesforce has announced new innovations across marketing, commerce, and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available.
Key Target AudienceCustomer Journey Analytics Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.