What is Creative Management Platforms Market?
Creative management platforms combine a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design-builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This has led to significant growth of the global creative management platforms market in the forecast period.
The market study is being classified by Type (Publishers, Brands and Marketers and Agencies) and major geographies with country level break-up.
Google LLC (United States), Celtra Inc. (United States), Sizmek (United States), Thunder (United States), Balihoo, Inc. (United States), Bonzai Digital Pte. Ltd. (Singapore), Mediawide (United Kingdom), Netsertive (Mixpo) (United States), RhythmOne plc (United States), Bannersnack (United States) and Bannerflow (Sweden) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Flashtalking (United States), Adform (Denmark), SteelHouse (United States) and Adobe (United States).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Creative Management Platforms market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Creative Management Platforms market by Type, Application and Region.
On the basis of geography, the market of Creative Management Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Demand for Digital Advertising from End-Use Industry
- Growing Digitalization and Rising Use of Internet
- Rising Adoption of the Al, Machine Learning Technology
- Lack of Skilled Working Professionals
- Advancement and Development in Marketing Campaigns
- Intense Competition Among the Competitors
Market Leaders and some development strategies
On 4th March 2020, Celtra has announced the results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work.
Key Target AudienceCreative Management Platforms Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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