Global Creative Management Platforms Market Overview:
Creative management platforms combine a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design-builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This has led to significant growth of the global creative management platforms market in the forecast period.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Google LLC (United States), Celtra Inc. (United States), Sizmek (United States), Thunder (United States), Balihoo, Inc. (United States), Bonzai Digital Pte. Ltd. (Singapore), Mediawide (United Kingdom), Netsertive (Mixpo) (United States), RhythmOne plc (United States), Bannersnack (United States) and Bannerflow (Sweden) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Growth Drivers
- Increasing Demand for Digital Advertising from End-Use Industry
- Growing Digitalization and Rising Use of Internet
Roadblocks
- Lack of Skilled Working Professionals
Opportunities
- Advancement and Development in Marketing Campaigns
Challenges
- Intense Competition Among the Competitors
Competitive Landscape:
Some of the key players profiled in the report are Google LLC (United States), Celtra Inc. (United States), Sizmek (United States), Thunder (United States), Balihoo, Inc. (United States), Bonzai Digital Pte. Ltd. (Singapore), Mediawide (United Kingdom), Netsertive (Mixpo) (United States), RhythmOne plc (United States), Bannersnack (United States) and Bannerflow (Sweden). Additionally, following companies can also be profiled that are part of our coverage like Flashtalking (United States), Adform (Denmark), SteelHouse (United States) and Adobe (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Creative Management Platforms market by 2027. Considering Market by Deployment Mode, the sub-segment i.e. Cloud-Based will boost the Creative Management Platforms market. Considering Market by Organization Size, the sub-segment i.e. Small & Medium Enterprises (SMEs) will boost the Creative Management Platforms market. Considering Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Creative Management Platforms market. Considering Market by Categories, the sub-segment i.e. Video Advertising will boost the Creative Management Platforms market. Considering Market by Pricing Type, the sub-segment i.e. Monthly Subscription will boost the Creative Management Platforms market.
Latest Market Insights:
On 4th March 2020, Celtra has announced the results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work.
What Can be Explored with the Creative Management Platforms Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Creative Management Platforms Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Creative Management Platforms
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Creative Management Platforms market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Creative Management Platforms market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Creative Management Platforms Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.