Adult Milk Powder Market Scope
Adult milk powder is a dairy product that is made by evaporating milk to dryness. Milk powder has low moisture content meaning long shelf life thus, no preservation is needed. Changing the Food habits of millennials and growing health awareness are proliferating the demand for adult milk powder. Owing high bargaining power of consumers, manufacturers need to focus on launching innovative products and improving branding strategy to have strong penetration in the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Abbott [United States], Nestle [Switzerland], Anlene [Malaysia], Murray Goulburn [Australia], Régilait [France], Yili [China], Fasska [Belgium], Yashily [New Zealand], Vreugdenhil Dairy [Netherlands], Anchor [Australia], GMP [New Zealand], Feihe [China], Tatura [Australia], Ausino Products [Australia], Wondersun [China], Able Food Sdn Bhd [Malaysia], Mengniu [Hong Kong] and Anmum [Malaysia] |
CAGR | % |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Research Analyst at AMA estimates that United Kingdom and Malaysian Vendors will contribute to the maximum growth of Global Adult Milk Powder market throughout the predicted period.
Abbott [United States], Nestle [Switzerland], Anlene [Malaysia], Murray Goulburn [Australia], Régilait [France], Yili [China], Fasska [Belgium], Yashily [New Zealand], Vreugdenhil Dairy [Netherlands], Anchor [Australia], GMP [New Zealand], Feihe [China], Tatura [Australia], Ausino Products [Australia], Wondersun [China], Able Food Sdn Bhd [Malaysia], Mengniu [Hong Kong] and Anmum [Malaysia] are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are COUNTY MILK PRODUCTS LIMITED [United Kingdom], MENTMORE FOODS LTD [United Kingdom], MALLCROP INTERNATIONAL LTD [United Kingdom], FOOD NORD [Denmark], BORNHOLMS ANDELSMEJERI [Denmark] and SABIC ZM LTD [United Kingdom].
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Adult Milk Powder market by Type and Region with country level break-up.
On the basis of geography, the market of Adult Milk Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In August 2023, Amul, the Indian dairy cooperative, launched a new protein-fortified milk powder called Amul Pro. The milk powder is made with cow's milk and contains added protein, as well as vitamins and minerals.
In September 2023, Nestle India launched NOURISH Immuno Boost, a milk powder that is said to help boost the immune system. The milk powder is made with cow's milk and contains added vitamins and minerals, such as vitamin C, zinc, and iron.
Health drink products are regulated by the FDA and subjected to provide labeling which must include nutritional value. As per FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition
Influencing Trend:
Rising Demand for Green Packaging and Smaller Quantity Packages Dominate the Market
Market Growth Drivers:
Growing Health Awareness Among Millennial and Increasing Use of Adult Milk Powder Owing to Health Benefits Associated with Its Use
Challenges:
Chances of Cross-Contamination and Stringent Regulatory Guidelines
Restraints:
Negative Perception Associated with its Use in Emerging Countries, Growing Market for Counterfeit Products and High Cost of Adult Milk Powder
Opportunities:
Growing Health Awareness in Emerging Countries and Rising Disposable Income
Key Target Audience
Adult Milk Powder Manufacturers, Adult Milk Powder Distributors/Traders/Wholesalers, Adult Milk Powder Subcomponent Manufacturers, Industry Association and Downstream Vendors