Industry Background:
The kid’s shoe market has shown a significant growth rate over the past decade. The growth and profitability of the market have been driven by increasing demand for trendy yet comfortable shoes for kids. The growing popularity of cartoon character based footwear in kids and increasing number of sports-inspired kids propelling market growth. Moreover, growing online distribution channels, changing lifestyle standards, and rising disposable income in the developing regions expected to boost the market demand in the near future.This growth is primarily driven by Rising Demand for Trendy Yet Comfortable Shoes For Kids and Changing Lifestyle Standard Fueled by Rise in Disposable Income.
Globally, a noticeable market trend is evident Increasing Number of Sports Inspired Kids Driving the Demand for Sports Kid’s Shoes. Major Vendors, such as NIKE (United States), Adidas (Germany), PUMA (Germany), Skechers (United States), Bata Limited (Switzerland), Campus (India), New Balance (United States), ASICS America Corporation (United States), Converse (United States) and The Children's Place (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
12th August 2019, Nike launched a subscription service for kids’ shoes, Nike Adventure Club on a monthly, bimonthly, or quarterly basis. This service is specially designed to make shopping easier for parents.
Market Drivers
- Rising Demand for Trendy Yet Comfortable Shoes For Kids
- Changing Lifestyle Standard Fueled by Rise in Disposable Income
Market Trend
- Increasing Number of Sports Inspired Kids Driving the Demand for Sports Kid’s Shoes
Restraints
- Fluctuating Raw Material Prices
Opportunities
Growing Online Distribution Channel for the Kids Shoes and Rising Demand from the Developing Economies
Challenges
Increasing Number of Local Manufacturers in the Market
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