What is Barley?
Barley (Hordeum vulgare) is a versatile cereal grain crop of the family member of grass, cultivated in temperate climates globally. It is primarily grown in countries, such as Russia, France, Germany, Ukraine, Australia, and others, and is among the most important crops by the farmers in these regions. It contains a high amount of maltose or malt sugar. The rise in its demand is especially owing to its application in both alcoholic and non-alcoholic beverages is a major driving factor of the global market.
The market study is broken down by Type (Quick Pearl Barley, Pearl Barley, Barley Flour, Barley Flakes, Barley Grits, Hulless Barley and Hulled Barley), by Application (Food and Beverages, Pharmaceuticals, Seed industry and Nutraceuticals) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Vendors from European will contribute to the maximum growth of Global Barley market throughout the predicted period.
Cargill (United States), Crisp Malting (United Kingdom), GrainCorp (Australia), Grain Millers (United States), Groupe Soufflet (France), Maltexco (Chile), Axereal (United Kingdom), Malteurop (United States) and Ireks (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Briess Malt & Ingredients (United States) and Soufflet (France).
AdvanceMarketAnalytics has segmented the market of Global Barley market by Type, Application and Region.
On the basis of geography, the market of Barley has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Online Distribution Channel will boost the Barley market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Grade, the sub-segment i.e. Feed Grade will boost the Barley market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In May 2016, BASF launched fungicide Sistiva for seed treatment on wheat and barley in Argentina. Sistiva provided around 45 days of control for post-emergent diseases of crops and allow farmers more flexibility for the foliar application.
- The market is also poised to experience huge demands from whiskey distilleries, the beer industry, beverages, food industry, and the pharmaceutical industry
- The continuous rise in demand Malt for the manufacture of alcoholic beverages plays a vital role in the growth of the global barley market.
- Growing health awareness, a rise in cardiovascular diseases
- Increasing use of barley for making barley malt and non-alcoholic beverages
- The increasing use as an ingredient in food products
- The consumption of barley causes an allergic reaction to some individuals.
Key Target AudienceGovernment Regulatory Bodies, Government Research Organization, Private Research Organizations and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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