Global Multi-Touch Marketing Attribution Software
Global Multi-Touch Marketing Attribution Software

Multi-Touch Marketing Attribution Software Comprehensive Study by Vertical (IT & Telecom, Retail & E-commerce, BFSI, Travel & Hospitality, Media & Entertainment, Consumer Electronics, FMCG, Others), Model Type (First-Touch Model, Last-Touch Model, Last-Interaction Model, First-and-Last Model, Simple-Decay Model), Deployment (Cloud, On-premises) Players and Region - Global Market Outlook to 2026

Multi-Touch Marketing Attribution Software Market Segmented into XX Submarkets. | Forecast Years: 2021- 2026  

Jul 2021 Edition 247 Pages 186 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
Industry Background:
Multi-touch marketing attribution software is widely used to measure marketing channels and keep track on customer touchpoints, which is the most important part of a buyer’s journey. The software helps to determine which marketing efforts and touchpoints are driving sales, conversation, engagement, and any other movements throughout the buyer’s journey. However, many businesses are more emphasizing digital marketing to reach out the number of target audience worldwide is expected to fuel the major growth as it helps to analyze digital channels.This growth is primarily driven by Growing Marketing Channels Due to Increasing Online Marketing Activities Such As Promotion and Advertisements. and Increasing Demand of Marketing Analytics to Generate Maximum ROI on Marketing Activities..

Globally, a noticeable market trend is evident Frequently Launching New and Innovative Features. . Major Players, such as Adobe (United States), SAP (Germany), Oracle Corporation (United States), Neustar (United States), Merkle (United States), LeadsRx (United States), C3 Metrics (United Kingdom), Oribi (United States), Windsor.ai (Switzerland) and DreamData (Denmark) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Key Developments in the Market:
In September 2017, New York based Nielsen Holdings acquired leading multi-touch attribution software and solutions provider Visual IQ to strengthens Nielsen’s powerful capabilities in the marketing effectiveness space, bringing speed and granularity at scale to ROI measurement. This acquisition will help Nielsen to improve its ability to automatically ingest and process large datasets, and will also provide access to more proprietary big data from advertisers, publishers, and retailers.
In November 2020, Neustar, Inc. launched Neustar Unified Analytics powered by Neustar Fabrick with the aim of providing more advanced approach to marketing planning, analytics, and attribution. It is an end-to-end marketing analytics solution that will provide cross-platform and user-level measurement across on- and offline channels including closed digital platforms.

Market Drivers
  • Growing Marketing Channels Due to Increasing Online Marketing Activities Such As Promotion and Advertisements.
  • Increasing Demand of Marketing Analytics to Generate Maximum ROI on Marketing Activities.

Market Trend
  • Frequently Launching New and Innovative Features.
  • Growing Trend of Cloud-Based Solutions and Services.

Restraints
  • Complicated to Implement Due to Complicated Algorithms, Calculations and Technology and Requirement of Expertise Staff.

Opportunities
Increasing Use of Digital Marketing to Reach Maximum Number of Target Customers.
Challenges
Low Adoption of the Software by SMEs Due to Low or Inadequate IT Budget.

AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.

Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Multi-Touch Marketing Attribution Software Study Sheds Light on
— The Multi-Touch Marketing Attribution Software Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Multi-Touch Marketing Attribution Software industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Multi-Touch Marketing Attribution Software industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.

Frequently Asked Questions (FAQ):

1. What are the years considered in the Multi-Touch Marketing Attribution Software Market?
Historical year: 2016-2020; Base year: 2020; Forecast period: 2021 to 2026

2. Who are the key players profiled in the Multi-Touch Marketing Attribution Software Market?
Companies that are profiled in Global Multi-Touch Marketing Attribution Software Market are Adobe (United States), SAP (Germany), Oracle Corporation (United States), Neustar (United States), Merkle (United States), LeadsRx (United States), C3 Metrics (United Kingdom), Oribi (United States), Windsor.ai (Switzerland) and DreamData (Denmark) etc.

3. What is Multi-Touch Marketing Attribution Software Market?
Multi-touch marketing attribution software is widely used to measure marketing channels and keep track on customer touchpoints, which is the most important part of a buyer’s journey. The software helps to determine which marketing efforts and touchpoints are driving sales, conversation, engagement, and any other movements throughout the buyer’s journey. However, many businesses are more emphasizing digital marketing to reach out the number of target audience worldwide is expected to fuel the major growth as it helps to analyze digital channels.
Report Objectives / Segmentation Covered
By Vertical
  • IT & Telecom
  • Retail & E-commerce
  • BFSI
  • Travel & Hospitality
  • Media & Entertainment
  • Consumer Electronics
  • FMCG
  • Others

By Model Type
  • First-Touch Model
  • Last-Touch Model
  • Last-Interaction Model
  • First-and-Last Model
  • Simple-Decay Model

By Deployment
  • Cloud
  • On-premises

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growing Marketing Channels Due to Increasing Online Marketing Activities Such As Promotion and Advertisements.
      • 3.2.2. Increasing Demand of Marketing Analytics to Generate Maximum ROI on Marketing Activities.
    • 3.3. Market Challenges
      • 3.3.1. Low Adoption of the Software by SMEs Due to Low or Inadequate IT Budget.
    • 3.4. Market Trends
      • 3.4.1. Frequently Launching New and Innovative Features.
      • 3.4.2. Growing Trend of Cloud-Based Solutions and Services.
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Multi-Touch Marketing Attribution Software, by Vertical, Model Type, Deployment and Region (value) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Multi-Touch Marketing Attribution Software (Value)
      • 5.2.1. Global Multi-Touch Marketing Attribution Software by: Vertical (Value)
        • 5.2.1.1. IT & Telecom
        • 5.2.1.2. Retail & E-commerce
        • 5.2.1.3. BFSI
        • 5.2.1.4. Travel & Hospitality
        • 5.2.1.5. Media & Entertainment
        • 5.2.1.6. Consumer Electronics
        • 5.2.1.7. FMCG
        • 5.2.1.8. Others
      • 5.2.2. Global Multi-Touch Marketing Attribution Software by: Model Type (Value)
        • 5.2.2.1. First-Touch Model
        • 5.2.2.2. Last-Touch Model
        • 5.2.2.3. Last-Interaction Model
        • 5.2.2.4. First-and-Last Model
        • 5.2.2.5. Simple-Decay Model
      • 5.2.3. Global Multi-Touch Marketing Attribution Software by: Deployment (Value)
        • 5.2.3.1. Cloud
        • 5.2.3.2. On-premises
      • 5.2.4. Global Multi-Touch Marketing Attribution Software Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Multi-Touch Marketing Attribution Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Adobe (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. SAP (Germany)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Oracle Corporation (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Neustar (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Merkle (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. LeadsRx (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. C3 Metrics (United Kingdom)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Oribi (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Windsor.ai (Switzerland)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. DreamData (Denmark)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Multi-Touch Marketing Attribution Software Sale, by Vertical, Model Type, Deployment and Region (value) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Multi-Touch Marketing Attribution Software (Value)
      • 7.2.1. Global Multi-Touch Marketing Attribution Software by: Vertical (Value)
        • 7.2.1.1. IT & Telecom
        • 7.2.1.2. Retail & E-commerce
        • 7.2.1.3. BFSI
        • 7.2.1.4. Travel & Hospitality
        • 7.2.1.5. Media & Entertainment
        • 7.2.1.6. Consumer Electronics
        • 7.2.1.7. FMCG
        • 7.2.1.8. Others
      • 7.2.2. Global Multi-Touch Marketing Attribution Software by: Model Type (Value)
        • 7.2.2.1. First-Touch Model
        • 7.2.2.2. Last-Touch Model
        • 7.2.2.3. Last-Interaction Model
        • 7.2.2.4. First-and-Last Model
        • 7.2.2.5. Simple-Decay Model
      • 7.2.3. Global Multi-Touch Marketing Attribution Software by: Deployment (Value)
        • 7.2.3.1. Cloud
        • 7.2.3.2. On-premises
      • 7.2.4. Global Multi-Touch Marketing Attribution Software Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Multi-Touch Marketing Attribution Software: by Vertical(USD Million)
  • Table 2. Multi-Touch Marketing Attribution Software IT & Telecom , by Region USD Million (2015-2020)
  • Table 3. Multi-Touch Marketing Attribution Software Retail & E-commerce , by Region USD Million (2015-2020)
  • Table 4. Multi-Touch Marketing Attribution Software BFSI , by Region USD Million (2015-2020)
  • Table 5. Multi-Touch Marketing Attribution Software Travel & Hospitality , by Region USD Million (2015-2020)
  • Table 6. Multi-Touch Marketing Attribution Software Media & Entertainment , by Region USD Million (2015-2020)
  • Table 7. Multi-Touch Marketing Attribution Software Consumer Electronics , by Region USD Million (2015-2020)
  • Table 8. Multi-Touch Marketing Attribution Software FMCG , by Region USD Million (2015-2020)
  • Table 9. Multi-Touch Marketing Attribution Software Others , by Region USD Million (2015-2020)
  • Table 10. Multi-Touch Marketing Attribution Software: by Model Type(USD Million)
  • Table 11. Multi-Touch Marketing Attribution Software First-Touch Model , by Region USD Million (2015-2020)
  • Table 12. Multi-Touch Marketing Attribution Software Last-Touch Model , by Region USD Million (2015-2020)
  • Table 13. Multi-Touch Marketing Attribution Software Last-Interaction Model , by Region USD Million (2015-2020)
  • Table 14. Multi-Touch Marketing Attribution Software First-and-Last Model , by Region USD Million (2015-2020)
  • Table 15. Multi-Touch Marketing Attribution Software Simple-Decay Model , by Region USD Million (2015-2020)
  • Table 16. Multi-Touch Marketing Attribution Software: by Deployment(USD Million)
  • Table 17. Multi-Touch Marketing Attribution Software Cloud , by Region USD Million (2015-2020)
  • Table 18. Multi-Touch Marketing Attribution Software On-premises , by Region USD Million (2015-2020)
  • Table 19. South America Multi-Touch Marketing Attribution Software, by Country USD Million (2015-2020)
  • Table 20. South America Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 21. South America Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 22. South America Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 23. Brazil Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 24. Brazil Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 25. Brazil Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 26. Argentina Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 27. Argentina Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 28. Argentina Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 29. Rest of South America Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 30. Rest of South America Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 31. Rest of South America Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 32. Asia Pacific Multi-Touch Marketing Attribution Software, by Country USD Million (2015-2020)
  • Table 33. Asia Pacific Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 34. Asia Pacific Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 35. Asia Pacific Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 36. China Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 37. China Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 38. China Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 39. Japan Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 40. Japan Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 41. Japan Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 42. India Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 43. India Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 44. India Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 45. South Korea Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 46. South Korea Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 47. South Korea Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 48. Taiwan Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 49. Taiwan Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 50. Taiwan Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 51. Australia Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 52. Australia Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 53. Australia Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 54. Rest of Asia-Pacific Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 55. Rest of Asia-Pacific Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 56. Rest of Asia-Pacific Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 57. Europe Multi-Touch Marketing Attribution Software, by Country USD Million (2015-2020)
  • Table 58. Europe Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 59. Europe Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 60. Europe Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 61. Germany Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 62. Germany Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 63. Germany Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 64. France Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 65. France Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 66. France Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 67. Italy Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 68. Italy Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 69. Italy Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 70. United Kingdom Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 71. United Kingdom Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 72. United Kingdom Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 73. Netherlands Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 74. Netherlands Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 75. Netherlands Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 76. Rest of Europe Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 77. Rest of Europe Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 78. Rest of Europe Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 79. MEA Multi-Touch Marketing Attribution Software, by Country USD Million (2015-2020)
  • Table 80. MEA Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 81. MEA Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 82. MEA Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 83. Middle East Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 84. Middle East Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 85. Middle East Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 86. Africa Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 87. Africa Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 88. Africa Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 89. North America Multi-Touch Marketing Attribution Software, by Country USD Million (2015-2020)
  • Table 90. North America Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 91. North America Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 92. North America Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 93. United States Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 94. United States Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 95. United States Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 96. Canada Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 97. Canada Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 98. Canada Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 99. Mexico Multi-Touch Marketing Attribution Software, by Vertical USD Million (2015-2020)
  • Table 100. Mexico Multi-Touch Marketing Attribution Software, by Model Type USD Million (2015-2020)
  • Table 101. Mexico Multi-Touch Marketing Attribution Software, by Deployment USD Million (2015-2020)
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Multi-Touch Marketing Attribution Software: by Vertical(USD Million)
  • Table 113. Multi-Touch Marketing Attribution Software IT & Telecom , by Region USD Million (2021-2026)
  • Table 114. Multi-Touch Marketing Attribution Software Retail & E-commerce , by Region USD Million (2021-2026)
  • Table 115. Multi-Touch Marketing Attribution Software BFSI , by Region USD Million (2021-2026)
  • Table 116. Multi-Touch Marketing Attribution Software Travel & Hospitality , by Region USD Million (2021-2026)
  • Table 117. Multi-Touch Marketing Attribution Software Media & Entertainment , by Region USD Million (2021-2026)
  • Table 118. Multi-Touch Marketing Attribution Software Consumer Electronics , by Region USD Million (2021-2026)
  • Table 119. Multi-Touch Marketing Attribution Software FMCG , by Region USD Million (2021-2026)
  • Table 120. Multi-Touch Marketing Attribution Software Others , by Region USD Million (2021-2026)
  • Table 121. Multi-Touch Marketing Attribution Software: by Model Type(USD Million)
  • Table 122. Multi-Touch Marketing Attribution Software First-Touch Model , by Region USD Million (2021-2026)
  • Table 123. Multi-Touch Marketing Attribution Software Last-Touch Model , by Region USD Million (2021-2026)
  • Table 124. Multi-Touch Marketing Attribution Software Last-Interaction Model , by Region USD Million (2021-2026)
  • Table 125. Multi-Touch Marketing Attribution Software First-and-Last Model , by Region USD Million (2021-2026)
  • Table 126. Multi-Touch Marketing Attribution Software Simple-Decay Model , by Region USD Million (2021-2026)
  • Table 127. Multi-Touch Marketing Attribution Software: by Deployment(USD Million)
  • Table 128. Multi-Touch Marketing Attribution Software Cloud , by Region USD Million (2021-2026)
  • Table 129. Multi-Touch Marketing Attribution Software On-premises , by Region USD Million (2021-2026)
  • Table 130. South America Multi-Touch Marketing Attribution Software, by Country USD Million (2021-2026)
  • Table 131. South America Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 132. South America Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 133. South America Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 134. Brazil Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 135. Brazil Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 136. Brazil Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 137. Argentina Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 138. Argentina Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 139. Argentina Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 140. Rest of South America Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 141. Rest of South America Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 142. Rest of South America Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 143. Asia Pacific Multi-Touch Marketing Attribution Software, by Country USD Million (2021-2026)
  • Table 144. Asia Pacific Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 145. Asia Pacific Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 146. Asia Pacific Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 147. China Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 148. China Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 149. China Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 150. Japan Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 151. Japan Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 152. Japan Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 153. India Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 154. India Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 155. India Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 156. South Korea Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 157. South Korea Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 158. South Korea Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 159. Taiwan Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 160. Taiwan Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 161. Taiwan Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 162. Australia Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 163. Australia Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 164. Australia Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 165. Rest of Asia-Pacific Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 166. Rest of Asia-Pacific Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 167. Rest of Asia-Pacific Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 168. Europe Multi-Touch Marketing Attribution Software, by Country USD Million (2021-2026)
  • Table 169. Europe Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 170. Europe Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 171. Europe Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 172. Germany Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 173. Germany Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 174. Germany Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 175. France Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 176. France Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 177. France Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 178. Italy Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 179. Italy Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 180. Italy Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 181. United Kingdom Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 182. United Kingdom Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 183. United Kingdom Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 184. Netherlands Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 185. Netherlands Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 186. Netherlands Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 187. Rest of Europe Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 188. Rest of Europe Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 189. Rest of Europe Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 190. MEA Multi-Touch Marketing Attribution Software, by Country USD Million (2021-2026)
  • Table 191. MEA Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 192. MEA Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 193. MEA Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 194. Middle East Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 195. Middle East Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 196. Middle East Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 197. Africa Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 198. Africa Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 199. Africa Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 200. North America Multi-Touch Marketing Attribution Software, by Country USD Million (2021-2026)
  • Table 201. North America Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 202. North America Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 203. North America Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 204. United States Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 205. United States Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 206. United States Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 207. Canada Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 208. Canada Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 209. Canada Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 210. Mexico Multi-Touch Marketing Attribution Software, by Vertical USD Million (2021-2026)
  • Table 211. Mexico Multi-Touch Marketing Attribution Software, by Model Type USD Million (2021-2026)
  • Table 212. Mexico Multi-Touch Marketing Attribution Software, by Deployment USD Million (2021-2026)
  • Table 213. Research Programs/Design for This Report
  • Table 214. Key Data Information from Secondary Sources
  • Table 215. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Multi-Touch Marketing Attribution Software: by Vertical USD Million (2015-2020)
  • Figure 5. Global Multi-Touch Marketing Attribution Software: by Model Type USD Million (2015-2020)
  • Figure 6. Global Multi-Touch Marketing Attribution Software: by Deployment USD Million (2015-2020)
  • Figure 7. South America Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 8. Asia Pacific Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 9. Europe Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 10. MEA Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 11. North America Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 12. Global Multi-Touch Marketing Attribution Software share by Players 2020 (%)
  • Figure 13. Global Multi-Touch Marketing Attribution Software share by Players (Top 3) 2020(%)
  • Figure 14. Global Multi-Touch Marketing Attribution Software share by Players (Top 5) 2020(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 17. Adobe (United States) Revenue: by Geography 2020
  • Figure 18. SAP (Germany) Revenue, Net Income and Gross profit
  • Figure 19. SAP (Germany) Revenue: by Geography 2020
  • Figure 20. Oracle Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 21. Oracle Corporation (United States) Revenue: by Geography 2020
  • Figure 22. Neustar (United States) Revenue, Net Income and Gross profit
  • Figure 23. Neustar (United States) Revenue: by Geography 2020
  • Figure 24. Merkle (United States) Revenue, Net Income and Gross profit
  • Figure 25. Merkle (United States) Revenue: by Geography 2020
  • Figure 26. LeadsRx (United States) Revenue, Net Income and Gross profit
  • Figure 27. LeadsRx (United States) Revenue: by Geography 2020
  • Figure 28. C3 Metrics (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 29. C3 Metrics (United Kingdom) Revenue: by Geography 2020
  • Figure 30. Oribi (United States) Revenue, Net Income and Gross profit
  • Figure 31. Oribi (United States) Revenue: by Geography 2020
  • Figure 32. Windsor.ai (Switzerland) Revenue, Net Income and Gross profit
  • Figure 33. Windsor.ai (Switzerland) Revenue: by Geography 2020
  • Figure 34. DreamData (Denmark) Revenue, Net Income and Gross profit
  • Figure 35. DreamData (Denmark) Revenue: by Geography 2020
  • Figure 36. Global Multi-Touch Marketing Attribution Software: by Vertical USD Million (2021-2026)
  • Figure 37. Global Multi-Touch Marketing Attribution Software: by Model Type USD Million (2021-2026)
  • Figure 38. Global Multi-Touch Marketing Attribution Software: by Deployment USD Million (2021-2026)
  • Figure 39. South America Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 40. Asia Pacific Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 41. Europe Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 42. MEA Multi-Touch Marketing Attribution Software Share (%), by Country
  • Figure 43. North America Multi-Touch Marketing Attribution Software Share (%), by Country
Some of the key companies/manufacturers profiled in the report
  • Adobe (United States)
  • SAP (Germany)
  • Oracle Corporation (United States)
  • Neustar (United States)
  • Merkle (United States)
  • LeadsRx (United States)
  • C3 Metrics (United Kingdom)
  • Oribi (United States)
  • Windsor.ai (Switzerland)
  • DreamData (Denmark)
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