Global Marketing Planning Software Market Overview:
Marketing planning software refers to tools that help businesses a systematic approach to the achievement of marketing goals. Companies, regardless of size, use marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. The market is expected to rise in the forecasted period owing to the rise in awareness and its advantages associated with using that product. Some of the key players profiled in the study are Wrike (Ireland), SendX (United States), Percolate (United States), IBM (United States), Allocadia (Canada), Aprimo (United States), Bionic Advertising Systems (United States), CrossCap (United States), Hive9 (United States) and 249Labs (United States).
On the basis of geography, the market of Marketing Planning Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Cloud-based will boost the Marketing Planning Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing demand for Marketing Planning Software in an Organization For Better Efficiency
- Rising Adoption of Cloud-Based Technologies
- High Cost Associated with Marketing Software
- Security and Privacy Concerns
- Rising Need for Business Intelligence & Insights
- Continuous Expansion for Online Sale
- Lack of Awareness About Marketing Planning Software and Its Benefits
Target Audience:Marketing Planning Software Providers, Software Developers, Software Solution Providers, Network Providers, Governmental Bodies and Research Firms
Major Objectives Focused through this Study To define, describe, and forecast the Global Marketing Planning Software market on the basis of product  , application [Small Business, Midsize Enterprise and Large Enterprise], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Marketing Planning Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Marketing Planning Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Markodojo and Mediatool.
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Marketing Planning Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.