Online Brand Protection Software Market Definition
The online brand protection software automates and manages online information about an organization's brands, it integrates with pricing software or e-commerce platforms. The software analyses the details to ensure the information accurately and comply with business standards. It provides the company with online brand monitoring, actionable intelligence, and management tools to protect the digital image against any brand infringement.
The market study is broken down, by Application (Large Enterprises and Small and Medium Enterprises (SMEs)) and major geographies with country level splits.
BrandShield Ltd. (United States), OpSec Security (United Kingdom), PhishLabs (Ecrime Management Strategies, Inc.) (United States), BrandVerity, Inc. (United States), AppDetex (Focus IP, Inc.) (United States), Hubstream, Inc. (United States), i-Sight (Canada), Corsearch, Inc. (United States), RiskIQ (United States), Ruvixx, Inc. (United States), Custodian Solutions Ltd (United Kingdom), Incopro (United Kingdom) and Optel Group (Canada) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Online Brand Protection Software market by Type, Application and Region.
On the basis of geography, the market of Online Brand Protection Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Free Trial will boost the Online Brand Protection Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Online Brand Protection Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Domain Monitoring will boost the Online Brand Protection Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 5th November 2019, OpSec Security, an Investcorp portfolio company and a global leader in anti-counterfeiting and brand protection solutions, and Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced that they have signed a definitive agreement whereby OpSec Security will acquire the MarkMonitor brand protection, antipiracy and antifraud business from Clarivate. Clarivate will retain the MarkMonitor Domain Management business.
O 31st January 2020, Corsearch Inc., a trademark and brand protection solutions leader, announced the acquisition of Pointer Brand Protection, a prominent provider of anti-counterfeiting and brand protection services. The acquisition further extends Corsearch’s fast-growing brand protection offering and provides a comprehensive new service for brand owners and legal professionals. For the first time, a consolidated suite of technologically advanced solutions will support the research, clearance, monitoring, investigative, and enforcement needs of the brand lifecycle.
- Rising Consumption of Online Brand Protection Software to Engage with Audiences and Build CRM for Improving Brand Image Especially by Large Enterprises
- The advent of Artificial Intelligence and Machine Learning in Online Brand Protection Software
- Growing Digitalization and Increasing Audience in Digital Platform
- Need for Brand Communication to Protect its Image and Deal with Negative Feedback
- Rising Number of Launches of Brand on Digital Platform Due to Prevailing Global Pandemic
- Increasing Engagement in Social Media is Surging Use of Online Brand Protection Software
- Problems with Taste in Preferences of the Customer which Can't be Dealt with Online Brand Protection Software also
- The requirement of Skilled Professionals for Online Brand Protection Software
Key Target AudienceOnline Brand Protection Software Developers, Online Brand Protection Software Industry Association, Regulatory Bodies, Potential Investors and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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