About Green Marketing
Green marketing refers to the process of promoting products or services by remodeling the existing methodology and modifying the production process in order to promote environmental benefits. It is a type of environmental marketing that eliminates all the causes that pollute the surroundings. Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. According to a study by Unilever, a third of consumers are choosing to buy from brands based on their social and environmental impact.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.85% |
Competition among existing players is due to the Green Marketing market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Green Marketing Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Manufacturers will contribute the maximum growth to Global Green Marketing market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Jamie Oliver (United Kingdom), Toyota Prius (Japan), Timberland (United States), Method Products (United States), Starbucks (United States), Ben & Jerry's (United States), Whole Foods (United States), Johnson & Johnson (United States), The Body Shop (United Kingdom) and Patagonia (United States) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are PepsiCo (United States), Ikea (Netherland), Coca-Cola (United States), HSBC (United Kingdom) and Walt Disney (United States).
Segmentation Overview
AMA Research has segmented the market of Global Green Marketing market by Type (Goods and Services), Application (Healthcare, Food & Agriculture, Natural Resources & Environment, Industrial Processing and Others) and Region.
On the basis of geography, the market of Green Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Entity, the sub-segment i.e. Manufacturer will boost the Green Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Packaging will boost the Green Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Competitors Environmental Activities Pressure Firms to Change their Environmental Marketing Activities and Cost Factors Associated with Waste Disposal or Reductions in Material Usage
Market Growth Drivers:
Growing Demand for Eco-friendly Goods and Environmental Friendly Packaging is the key driving factor fuelling the growth of the market. and Implementation of Sustainable Marketing Practices by Organizations to Gain Competitive Advantage
Challenges:
Maintaining Balance between Profitability and Responsibility, Economic Slowdown and Threat from Competitors and Greenwashing
Restraints:
Value of Features and Benefits over Environmental Concerns and High Cost of Green Products owing to Expensive Raw Materials
Opportunities:
Stringent Laws, Policies & Regulations by Various Countries Government and Growing Demand for Greener Goods and Services
Market Leaders and their expansionary development strategies
In April 2023, Siemens Digital Industries Software and IBM announced they are expanding their long-term partnership by collaborating to develop a combined software solution integrating their respective offerings for systems engineering, service lifecycle management and asset management.
In February 2024, The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the ICC Framework for Responsible Environmental Marketing Communications.
The FTC and the U.S. Environmental Protection Agency defined "environmentally preferable products" as products and services that have a lesser or reduced effect on human health and the environment when compared to other products and services that serve the same purpose.
Key Target Audience
Food & Beverage Industry, Automobile Industry, Healthcare and Pharmaceutical Companies, Chemical and Manufacturing Companies, Advertising and Promotion Companies and Government and Research Organization
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.