What is Cosmetics Face Serum?
Increasing awareness among consumers for skincare treatment has boosted the sale of the Cosmetics Face Serum market in the forecasted period. A facial serum is an oil and water-based skin care cosmetic product. It has the ability to penetrate deep into the skin and tighten the skin. Facial serums contain active substances of very high concentration and provide visible results when they are applied to the skin as compared to other moisturizers or cosmetic creams. Serums are ideal for a number of skincare concerns such as acne, ageing, skin brightening & tightening, and others.
The market study is broken down by Type (Eye Serums, Blemish and Acne Treatment Serums, Face Sunscreen Serums, Face Moisturizing Serums, Facial Self-Tanning Serums and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Cosmetics Face Serum market throughout the predicted period.
Origins Natural Resources Inc.(United States), EMK Products LLC.(United States), IT Cosmetics, LLC.(United States), Philosophy, Inc. (United States), L'Oréal Group (France), Estee Lauder Companies, Inc.(United States), Amway (United States), Proctor and Gamble (United States) and Unilever (United Kingdom) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Cosmetics Face Serum market by Type, Application and Region.
On the basis of geography, the market of Cosmetics Face Serum has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Skin Type, the sub-segment i.e. Dry will boost the Cosmetics Face Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. General Departmental Store will boost the Cosmetics Face Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Male will boost the Cosmetics Face Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising demand for skin care products by middle-aged women
- The increase in male grooming will also be the major contributors to the growth
- The rising demand for cosmetic and skincare products
- The rise in incidences of skin diseases such as acne, facial wrinkles, and ageing
- The adoption of new technologies to develop skincare products
- The growth in the online retail industry will create new pathways in the global facial serum market.
- The concern of extortionate prices
- The availability of cheap substitutes
Key Target AudienceCosmetics Face Serum Manufacturer, Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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