Global Mobile Value Added Services Market

Mobile Value Added Services Comprehensive Study by Services (Short Message Service, Multimedia Messaging Service, Location-Based Services, Mobile Email & IM (Instant Messaging), Mobile Money, Mobile Advertising, Mobile Infotainment), Type (Mobile Internet Based, Content Based), End User (Consumers, Enterprises), Verticals (BFSI, Education, Government, Healthcare, Media and Entertainment, Retail, Telecom & IT, Others) Players and Region - Global Market Outlook to 2028

Mobile Value Added Services Market by XX Submarkets | Forecast Years 2023-2028 | CAGR: 13.8%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Mobile Value Added Services
The Mobile Value Added Services refers to the service that offers to telecommunication sector. The mobile value added services exhibits all services except voice calls or transmission of a fax. Mobile Value Added Services market is expected to mark significant growth over forecasted period owing to increasing consumers spending on smart phones, providing real time directions, high speed forecasts applications and technological advancement. This result in rising popularity of social networking platforms, increasing demand of network penetration, escalating need for increased return on marketing spend, and growing popularity of mobile value added services may trigger demand and help in industry expansion.

AttributesDetails
Study Period2018-2028
Base Year2022
High Growth MarketEurope
UnitValue (USD Million)
CAGR13.8%


Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Value Added Services market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Apple Inc. (United States), Vodafone Group Plc (United Kingdom), Airtel (India), Idea Cellular Ltd (India), AT&T (United States), OnMobile (India), Spice Digital Limited (India), Comverse Technology Inc. (United States), One97 Communication (India) and Google (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Huawei Technologies Co. Ltd. (China), Onmobile Global Ltd.(India), Samsung (South Korea) and Tech Mahindra Ltd. (India).

Segmentation Overview
AMA Research has segmented the market of Global Mobile Value Added Services market by and Region.



On the basis of geography, the market of Mobile Value Added Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Services, the sub-segment i.e. Short Message Service will boost the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Type, the sub-segment i.e. Mobile Internet Based will boost the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Consumers will boost the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Verticals, the sub-segment i.e. BFSI will boost the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Emergence of location enabled mobile value added services

Market Growth Drivers:
Increase in Internet Penetration Boost the Mobile Value Added Services Market. and Rapid Demand of Connectivity and Portability Fuelled up the Mobile Value Added Services Market.

Challenges:
Privacy Concerns Are Anticipated to Challenge The Market.

Restraints:
Lack of Knowledge about the Use of Services Hampers the Mobile Value Added Services Market. and High Cost Associated With Mobile Value Added Services.

Opportunities:
Proliferation Of Smartphones, Tablets And Notebooks Leads to Grow the Mobile Value Added Services Market. and Upsurge Demand of Social Media Such as Apps, Read the News, Web Surfing, Checking E-Mails And Interaction.

The mobile value added services play an important role in development of community actors and commercially successful M4D services at scale. It also offers common products such as infotainment, data connectivity services, MNO core voice and SMS.
“According to various license such as UASL, CMTS, basic and ISP, its sufficient to offers growing MVAS market as further licensing provisions shall adversely affect the already lopsided MVAS market in the country. The new provisions, is introduced further may give power to the operator to further to squeeze the revenue share of the other players in the value chain. The telecom service providers may adversely affect the VASP because for the operators already the entry fees and annual fees as charged by DOT are high (including spectrum).”

Key Target Audience
Mobile Value Added Services Manufacturers, Mobile Value Added Services Traders, End-Use Market Participants of Different Segments of Mobile Value Added Services, Government and Research Organizations, R&D Institutions and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Services
  • Short Message Service
  • Multimedia Messaging Service
  • Location-Based Services
  • Mobile Email & IM (Instant Messaging)
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment

By Type
  • Mobile Internet Based
  • Content Based

By End User
  • Consumers
  • Enterprises

By Verticals
  • BFSI
  • Education
  • Government
  • Healthcare
  • Media and Entertainment
  • Retail
  • Telecom & IT
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increase in Internet Penetration Boost the Mobile Value Added Services Market.
      • 3.2.2. Rapid Demand of Connectivity and Portability Fuelled up the Mobile Value Added Services Market.
    • 3.3. Market Challenges
      • 3.3.1. Privacy Concerns Are Anticipated to Challenge The Market.
    • 3.4. Market Trends
      • 3.4.1. Emergence of location enabled mobile value added services
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Mobile Value Added Services, by Services, Type, End User, Verticals and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Mobile Value Added Services (Value)
      • 5.2.1. Global Mobile Value Added Services by: Type (Value)
        • 5.2.1.1. Mobile Internet Based
        • 5.2.1.2. Content Based
      • 5.2.2. Global Mobile Value Added Services by: Services (Value)
        • 5.2.2.1. Short Message Service
        • 5.2.2.2. Multimedia Messaging Service
        • 5.2.2.3. Location-Based Services
        • 5.2.2.4. Mobile Email & IM (Instant Messaging)
        • 5.2.2.5. Mobile Money
        • 5.2.2.6. Mobile Advertising
        • 5.2.2.7. Mobile Infotainment
      • 5.2.3. Global Mobile Value Added Services by: Type (Value)
        • 5.2.3.1. Mobile Internet Based
        • 5.2.3.2. Content Based
      • 5.2.4. Global Mobile Value Added Services by: End User (Value)
        • 5.2.4.1. Consumers
        • 5.2.4.2. Enterprises
      • 5.2.5. Global Mobile Value Added Services by: Verticals (Value)
        • 5.2.5.1. BFSI
        • 5.2.5.2. Education
        • 5.2.5.3. Government
        • 5.2.5.4. Healthcare
        • 5.2.5.5. Media and Entertainment
        • 5.2.5.6. Retail
        • 5.2.5.7. Telecom & IT
        • 5.2.5.8. Others
      • 5.2.6. Global Mobile Value Added Services Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Netherlands
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
    • 5.3. Global Mobile Value Added Services (Price)
  • 6. Mobile Value Added Services: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Apple Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Vodafone Group Plc (United Kingdom)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Airtel (India)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Idea Cellular Ltd (India)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. AT&T (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. OnMobile (India)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Spice Digital Limited (India)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Comverse Technology Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. One97 Communication (India)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Google (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Mobile Value Added Services Sale, by Services, Type, End User, Verticals and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Mobile Value Added Services (Value)
      • 7.2.1. Global Mobile Value Added Services by: Type (Value)
        • 7.2.1.1. Mobile Internet Based
        • 7.2.1.2. Content Based
      • 7.2.2. Global Mobile Value Added Services by: Services (Value)
        • 7.2.2.1. Short Message Service
        • 7.2.2.2. Multimedia Messaging Service
        • 7.2.2.3. Location-Based Services
        • 7.2.2.4. Mobile Email & IM (Instant Messaging)
        • 7.2.2.5. Mobile Money
        • 7.2.2.6. Mobile Advertising
        • 7.2.2.7. Mobile Infotainment
      • 7.2.3. Global Mobile Value Added Services by: Type (Value)
        • 7.2.3.1. Mobile Internet Based
        • 7.2.3.2. Content Based
      • 7.2.4. Global Mobile Value Added Services by: End User (Value)
        • 7.2.4.1. Consumers
        • 7.2.4.2. Enterprises
      • 7.2.5. Global Mobile Value Added Services by: Verticals (Value)
        • 7.2.5.1. BFSI
        • 7.2.5.2. Education
        • 7.2.5.3. Government
        • 7.2.5.4. Healthcare
        • 7.2.5.5. Media and Entertainment
        • 7.2.5.6. Retail
        • 7.2.5.7. Telecom & IT
        • 7.2.5.8. Others
      • 7.2.6. Global Mobile Value Added Services Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Netherlands
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
    • 7.3. Global Mobile Value Added Services (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Mobile Value Added Services: by Type(USD Million)
  • Table 2. Mobile Value Added Services Mobile Internet Based , by Region USD Million (2017-2022)
  • Table 3. Mobile Value Added Services Content Based , by Region USD Million (2017-2022)
  • Table 4. Mobile Value Added Services: by Services(USD Million)
  • Table 5. Mobile Value Added Services Short Message Service , by Region USD Million (2017-2022)
  • Table 6. Mobile Value Added Services Multimedia Messaging Service , by Region USD Million (2017-2022)
  • Table 7. Mobile Value Added Services Location-Based Services , by Region USD Million (2017-2022)
  • Table 8. Mobile Value Added Services Mobile Email & IM (Instant Messaging) , by Region USD Million (2017-2022)
  • Table 9. Mobile Value Added Services Mobile Money , by Region USD Million (2017-2022)
  • Table 10. Mobile Value Added Services Mobile Advertising , by Region USD Million (2017-2022)
  • Table 11. Mobile Value Added Services Mobile Infotainment , by Region USD Million (2017-2022)
  • Table 12. Mobile Value Added Services: by Type(USD Million)
  • Table 13. Mobile Value Added Services Mobile Internet Based , by Region USD Million (2017-2022)
  • Table 14. Mobile Value Added Services Content Based , by Region USD Million (2017-2022)
  • Table 15. Mobile Value Added Services: by End User(USD Million)
  • Table 16. Mobile Value Added Services Consumers , by Region USD Million (2017-2022)
  • Table 17. Mobile Value Added Services Enterprises , by Region USD Million (2017-2022)
  • Table 18. Mobile Value Added Services: by Verticals(USD Million)
  • Table 19. Mobile Value Added Services BFSI , by Region USD Million (2017-2022)
  • Table 20. Mobile Value Added Services Education , by Region USD Million (2017-2022)
  • Table 21. Mobile Value Added Services Government , by Region USD Million (2017-2022)
  • Table 22. Mobile Value Added Services Healthcare , by Region USD Million (2017-2022)
  • Table 23. Mobile Value Added Services Media and Entertainment , by Region USD Million (2017-2022)
  • Table 24. Mobile Value Added Services Retail , by Region USD Million (2017-2022)
  • Table 25. Mobile Value Added Services Telecom & IT , by Region USD Million (2017-2022)
  • Table 26. Mobile Value Added Services Others , by Region USD Million (2017-2022)
  • Table 27. South America Mobile Value Added Services, by Country USD Million (2017-2022)
  • Table 28. South America Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 29. South America Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 30. South America Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 31. South America Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 32. Brazil Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 33. Brazil Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 34. Brazil Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 35. Brazil Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 36. Argentina Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 37. Argentina Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 38. Argentina Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 39. Argentina Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 40. Rest of South America Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 41. Rest of South America Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 42. Rest of South America Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 43. Rest of South America Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 44. Asia Pacific Mobile Value Added Services, by Country USD Million (2017-2022)
  • Table 45. Asia Pacific Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 46. Asia Pacific Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 47. Asia Pacific Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 48. Asia Pacific Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 49. China Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 50. China Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 51. China Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 52. China Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 53. Japan Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 54. Japan Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 55. Japan Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 56. Japan Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 57. India Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 58. India Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 59. India Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 60. India Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 61. South Korea Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 62. South Korea Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 63. South Korea Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 64. South Korea Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 65. Taiwan Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 66. Taiwan Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 67. Taiwan Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 68. Taiwan Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 69. Australia Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 70. Australia Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 71. Australia Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 72. Australia Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 73. Rest of Asia-Pacific Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 74. Rest of Asia-Pacific Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 75. Rest of Asia-Pacific Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 76. Rest of Asia-Pacific Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 77. Europe Mobile Value Added Services, by Country USD Million (2017-2022)
  • Table 78. Europe Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 79. Europe Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 80. Europe Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 81. Europe Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 82. Germany Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 83. Germany Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 84. Germany Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 85. Germany Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 86. France Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 87. France Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 88. France Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 89. France Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 90. Italy Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 91. Italy Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 92. Italy Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 93. Italy Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 94. United Kingdom Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 95. United Kingdom Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 96. United Kingdom Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 97. United Kingdom Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 98. Netherlands Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 99. Netherlands Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 100. Netherlands Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 101. Netherlands Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 102. Rest of Europe Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 103. Rest of Europe Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 104. Rest of Europe Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 105. Rest of Europe Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 106. MEA Mobile Value Added Services, by Country USD Million (2017-2022)
  • Table 107. MEA Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 108. MEA Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 109. MEA Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 110. MEA Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 111. Middle East Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 112. Middle East Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 113. Middle East Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 114. Middle East Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 115. Africa Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 116. Africa Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 117. Africa Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 118. Africa Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 119. North America Mobile Value Added Services, by Country USD Million (2017-2022)
  • Table 120. North America Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 121. North America Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 122. North America Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 123. North America Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 124. United States Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 125. United States Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 126. United States Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 127. United States Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 128. Canada Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 129. Canada Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 130. Canada Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 131. Canada Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 132. Mexico Mobile Value Added Services, by Services USD Million (2017-2022)
  • Table 133. Mexico Mobile Value Added Services, by Type USD Million (2017-2022)
  • Table 134. Mexico Mobile Value Added Services, by End User USD Million (2017-2022)
  • Table 135. Mexico Mobile Value Added Services, by Verticals USD Million (2017-2022)
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Mobile Value Added Services: by Type(USD Million)
  • Table 147. Mobile Value Added Services Mobile Internet Based , by Region USD Million (2023-2028)
  • Table 148. Mobile Value Added Services Content Based , by Region USD Million (2023-2028)
  • Table 149. Mobile Value Added Services: by Services(USD Million)
  • Table 150. Mobile Value Added Services Short Message Service , by Region USD Million (2023-2028)
  • Table 151. Mobile Value Added Services Multimedia Messaging Service , by Region USD Million (2023-2028)
  • Table 152. Mobile Value Added Services Location-Based Services , by Region USD Million (2023-2028)
  • Table 153. Mobile Value Added Services Mobile Email & IM (Instant Messaging) , by Region USD Million (2023-2028)
  • Table 154. Mobile Value Added Services Mobile Money , by Region USD Million (2023-2028)
  • Table 155. Mobile Value Added Services Mobile Advertising , by Region USD Million (2023-2028)
  • Table 156. Mobile Value Added Services Mobile Infotainment , by Region USD Million (2023-2028)
  • Table 157. Mobile Value Added Services: by Type(USD Million)
  • Table 158. Mobile Value Added Services Mobile Internet Based , by Region USD Million (2023-2028)
  • Table 159. Mobile Value Added Services Content Based , by Region USD Million (2023-2028)
  • Table 160. Mobile Value Added Services: by End User(USD Million)
  • Table 161. Mobile Value Added Services Consumers , by Region USD Million (2023-2028)
  • Table 162. Mobile Value Added Services Enterprises , by Region USD Million (2023-2028)
  • Table 163. Mobile Value Added Services: by Verticals(USD Million)
  • Table 164. Mobile Value Added Services BFSI , by Region USD Million (2023-2028)
  • Table 165. Mobile Value Added Services Education , by Region USD Million (2023-2028)
  • Table 166. Mobile Value Added Services Government , by Region USD Million (2023-2028)
  • Table 167. Mobile Value Added Services Healthcare , by Region USD Million (2023-2028)
  • Table 168. Mobile Value Added Services Media and Entertainment , by Region USD Million (2023-2028)
  • Table 169. Mobile Value Added Services Retail , by Region USD Million (2023-2028)
  • Table 170. Mobile Value Added Services Telecom & IT , by Region USD Million (2023-2028)
  • Table 171. Mobile Value Added Services Others , by Region USD Million (2023-2028)
  • Table 172. South America Mobile Value Added Services, by Country USD Million (2023-2028)
  • Table 173. South America Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 174. South America Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 175. South America Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 176. South America Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 177. Brazil Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 178. Brazil Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 179. Brazil Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 180. Brazil Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 181. Argentina Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 182. Argentina Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 183. Argentina Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 184. Argentina Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 185. Rest of South America Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 186. Rest of South America Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 187. Rest of South America Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 188. Rest of South America Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 189. Asia Pacific Mobile Value Added Services, by Country USD Million (2023-2028)
  • Table 190. Asia Pacific Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 191. Asia Pacific Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 192. Asia Pacific Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 193. Asia Pacific Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 194. China Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 195. China Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 196. China Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 197. China Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 198. Japan Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 199. Japan Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 200. Japan Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 201. Japan Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 202. India Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 203. India Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 204. India Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 205. India Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 206. South Korea Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 207. South Korea Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 208. South Korea Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 209. South Korea Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 210. Taiwan Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 211. Taiwan Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 212. Taiwan Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 213. Taiwan Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 214. Australia Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 215. Australia Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 216. Australia Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 217. Australia Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 218. Rest of Asia-Pacific Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 219. Rest of Asia-Pacific Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 220. Rest of Asia-Pacific Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 221. Rest of Asia-Pacific Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 222. Europe Mobile Value Added Services, by Country USD Million (2023-2028)
  • Table 223. Europe Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 224. Europe Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 225. Europe Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 226. Europe Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 227. Germany Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 228. Germany Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 229. Germany Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 230. Germany Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 231. France Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 232. France Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 233. France Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 234. France Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 235. Italy Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 236. Italy Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 237. Italy Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 238. Italy Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 239. United Kingdom Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 240. United Kingdom Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 241. United Kingdom Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 242. United Kingdom Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 243. Netherlands Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 244. Netherlands Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 245. Netherlands Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 246. Netherlands Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 247. Rest of Europe Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 248. Rest of Europe Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 249. Rest of Europe Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 250. Rest of Europe Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 251. MEA Mobile Value Added Services, by Country USD Million (2023-2028)
  • Table 252. MEA Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 253. MEA Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 254. MEA Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 255. MEA Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 256. Middle East Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 257. Middle East Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 258. Middle East Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 259. Middle East Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 260. Africa Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 261. Africa Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 262. Africa Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 263. Africa Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 264. North America Mobile Value Added Services, by Country USD Million (2023-2028)
  • Table 265. North America Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 266. North America Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 267. North America Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 268. North America Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 269. United States Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 270. United States Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 271. United States Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 272. United States Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 273. Canada Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 274. Canada Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 275. Canada Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 276. Canada Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 277. Mexico Mobile Value Added Services, by Services USD Million (2023-2028)
  • Table 278. Mexico Mobile Value Added Services, by Type USD Million (2023-2028)
  • Table 279. Mexico Mobile Value Added Services, by End User USD Million (2023-2028)
  • Table 280. Mexico Mobile Value Added Services, by Verticals USD Million (2023-2028)
  • Table 281. Research Programs/Design for This Report
  • Table 282. Key Data Information from Secondary Sources
  • Table 283. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Mobile Value Added Services: by Type USD Million (2017-2022)
  • Figure 5. Global Mobile Value Added Services: by Services USD Million (2017-2022)
  • Figure 6. Global Mobile Value Added Services: by Type USD Million (2017-2022)
  • Figure 7. Global Mobile Value Added Services: by End User USD Million (2017-2022)
  • Figure 8. Global Mobile Value Added Services: by Verticals USD Million (2017-2022)
  • Figure 9. South America Mobile Value Added Services Share (%), by Country
  • Figure 10. Asia Pacific Mobile Value Added Services Share (%), by Country
  • Figure 11. Europe Mobile Value Added Services Share (%), by Country
  • Figure 12. MEA Mobile Value Added Services Share (%), by Country
  • Figure 13. North America Mobile Value Added Services Share (%), by Country
  • Figure 14. Global Mobile Value Added Services share by Players 2022 (%)
  • Figure 15. Global Mobile Value Added Services share by Players (Top 3) 2022(%)
  • Figure 16. Global Mobile Value Added Services share by Players (Top 5) 2022(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Apple Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 19. Apple Inc. (United States) Revenue: by Geography 2022
  • Figure 20. Vodafone Group Plc (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 21. Vodafone Group Plc (United Kingdom) Revenue: by Geography 2022
  • Figure 22. Airtel (India) Revenue, Net Income and Gross profit
  • Figure 23. Airtel (India) Revenue: by Geography 2022
  • Figure 24. Idea Cellular Ltd (India) Revenue, Net Income and Gross profit
  • Figure 25. Idea Cellular Ltd (India) Revenue: by Geography 2022
  • Figure 26. AT&T (United States) Revenue, Net Income and Gross profit
  • Figure 27. AT&T (United States) Revenue: by Geography 2022
  • Figure 28. OnMobile (India) Revenue, Net Income and Gross profit
  • Figure 29. OnMobile (India) Revenue: by Geography 2022
  • Figure 30. Spice Digital Limited (India) Revenue, Net Income and Gross profit
  • Figure 31. Spice Digital Limited (India) Revenue: by Geography 2022
  • Figure 32. Comverse Technology Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 33. Comverse Technology Inc. (United States) Revenue: by Geography 2022
  • Figure 34. One97 Communication (India) Revenue, Net Income and Gross profit
  • Figure 35. One97 Communication (India) Revenue: by Geography 2022
  • Figure 36. Google (United States) Revenue, Net Income and Gross profit
  • Figure 37. Google (United States) Revenue: by Geography 2022
  • Figure 38. Global Mobile Value Added Services: by Type USD Million (2023-2028)
  • Figure 39. Global Mobile Value Added Services: by Services USD Million (2023-2028)
  • Figure 40. Global Mobile Value Added Services: by Type USD Million (2023-2028)
  • Figure 41. Global Mobile Value Added Services: by End User USD Million (2023-2028)
  • Figure 42. Global Mobile Value Added Services: by Verticals USD Million (2023-2028)
  • Figure 43. South America Mobile Value Added Services Share (%), by Country
  • Figure 44. Asia Pacific Mobile Value Added Services Share (%), by Country
  • Figure 45. Europe Mobile Value Added Services Share (%), by Country
  • Figure 46. MEA Mobile Value Added Services Share (%), by Country
  • Figure 47. North America Mobile Value Added Services Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Apple Inc. (United States)
  • Vodafone Group Plc (United Kingdom)
  • Airtel (India)
  • Idea Cellular Ltd (India)
  • AT&T (United States)
  • OnMobile (India)
  • Spice Digital Limited (India)
  • Comverse Technology Inc. (United States)
  • One97 Communication (India)
  • Google (United States)
Additional players considered in the study are as follows:
Huawei Technologies Co. Ltd. (China) , Onmobile Global Ltd.(India) , Samsung (South Korea) , Tech Mahindra Ltd. (India)
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Key Highlights of Report


Mar 2024 247 Pages 78 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Mobile Value Added Services Market Quantitative research analysis
Global Mobile Value Added Services Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Apple Inc. (United States), Vodafone Group Plc (United Kingdom), Airtel (India), Idea Cellular Ltd (India), AT&T (United States), OnMobile (India), Spice Digital Limited (India), Comverse Technology Inc. (United States), One97 Communication (India) and Google (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Emergence of location enabled mobile value added services" is seen as one of major influencing trends for Mobile Value Added Services Market during projected period 2022-2028.
The Mobile Value Added Services market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.
Analysts at AMA estimates Mobile Value Added Services Market to reach USD931400.25 Million by 2028.

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