Global Virtual Fitting Room Market Overview:
There are various companies across the apparel and beauty industry that are robustly moving towards the augmented reality that helps consumers try different products from the comfort of their homes. Because the COVID-19 pandemic has changed the way people across the globe shop, most of the shopping behavior moving towards offline to online. For the last many years, retailers have been trying various customer engagement business growth strategies to bring people in and let them browse samples. But the pandemic made all these experiences risky and undesirable. The rise in concern related to personal safety wins out of the desire to try on clothing, jewelry, makeup, and other wearable products. A virtual dressing room permits any user to upload a video of themselves and model their persona. In this industry there are new market entrants are entering this industry to capture the market growth. Some of the players profiled in the study are 3D-A-PORTER (United Kingdom), Magic Mirror (United Kingdom), AstraFit (United States), Fit Analytics (Germany), Visualook (Spain), Zugara (United States), Total Immersion (France), True Fit (United States), Metail (United Kingdom) and ELSE Corp (Italy).
On the basis of geography, the market of Virtual Fitting Room has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Hardware will boost the Virtual Fitting Room market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solutions, the sub-segment i.e. 3D Body Scanning will boost the Virtual Fitting Room market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Apparel will boost the Virtual Fitting Room market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rapid Adoption of Advanced Technologies Including Augmented and Virtual Reality, to Provide Better Shopping Experience to Customers
- The Rise in Focus on Research and Development Activities
- Growing Trend of Online Shopping Along with the Development in the Demand across Retail and E-Commerce
- Continuous Development in Technological Development
- High Adoption from the Offline Stores Because of Increase in Social Distancing Norms
- Complications in Real-Time Control
- Lack of Skilled Labour
- Increasing Number of Partnerships
- Growing Number of New Market Entrants to Raise Funds in the Virtual Fitting Room Market
- Lack of Awareness among Under Developing Regions
Key Market Developments:
In Mar 2020, J.C. Penney announced their partnership with Checkpoint Systems, which is known as an international retail firm. These fitting rooms help users to choose clothing in various different sizes and shades. Through this strategic initiative the company enhancing its revenue generation and enhance its market share.
This industry is witnessing a moderate number of market players who are operating in this industry and heavily investing in technology development. There are various market players are entering this industry that captures market growth opportunities. The market-leading players are heavily investing in organic and non-organic strategic growth initiatives to capture major market share in this industry.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Virtual Fitting Room Providers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Virtual Fitting Room market on the basis of product  , application [Physical Store and Virtual Store], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Virtual Fitting Room market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Virtual Fitting Room industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are FXGear (Korea), Sizebay (Brazil) and TriMirror (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Virtual Fitting Room market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.