Global Functional Powder Drinks Market Overview:
Functional Powder Drinks are power drinks that are marketed as products that have additional ingredients to provide a range of health benefits. They claim to contain vitamins, herbs, pre and probiotic live bacteria, yeasts, and various amino acids. Their benefits are said to be improved digestion, boosting immunity, more energy. Products are said to convenient and easy to consume. Some of the players profiled in the study are Archer Daniels Midland (ADM) (United States), Coca Cola (United States), Campbell Soup (United States), Danone (France), Nestle (Switzerland), Uniliver (United Kingdom), Dr. Pepper Snapple Group (United States), Yakult (Japan) and Fonterra (New Zealand).
On the basis of geography, the market of Functional Powder Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Stores will boost the Functional Powder Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Proteins will boost the Functional Powder Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Functional Waters will boost the Functional Powder Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Demand for Healthy Hydration
- Awareness about Health
- Emerging Markets
- Rise in Demand for Protein Powder.
- Increase in Demand of Fortified Dairy Products like Milk and Yoghurt.
- The Market is Not Mature So New Products Can Create Their Own Demand
- Some of the Raw Materials are Not Easily Available
- Food Regulations Change Drastically with Region
- Emerging Markets like India and China Showed Increasing Demand
- Increasing Awareness about Functional Foods among General Population
- High Prices of Products
- Food Safety Concerns and Regulations
Key Market Developments:
Koios Beverage Corp. to expand its functional beverages to nearly 1000 convenience stores by the end of 2021 in addition to its 4000 c-stores. Additionally, intelligent blends who are in the business of manufacturing coffee, tea, elixirs, and functional beverages announced on Feb 2021 that they will have robust R&D spending on functional beverages as functional beverages markets continue to grow.
In 2016, The food safety and standard authority of India (FSSAI) issued rules for functional foods and supplements. It has various regulations like general requirements, regulations for medical use, regulations for probiotic foods along many other regulations.
Raw Material Suppliers, Product Suppliers, End Users, Firms Looking For Diversification and New Entrant Firms
Major Objectives Focused through this Study
To define, describe, and forecast the Global Functional Powder Drinks market on the basis of product [Organic and Conventional] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Functional Powder Drinks market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Functional Powder Drinks industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Koios Beverage Corp (Canada), Intelligent Blends (United States) and BASF SE (Germany).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Functional Powder Drinks market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.