Cross-Channel Campaign Management (CCCM) Software Market Scope
Cross-Channel Campaign management is a mechanism through which marketing expertise and technology go hand in hand to enhance data-based marketing. This types of marketing software help the marketer to make his tasks well-organized to manage. The key concern of the marketing team has become to manage all procedures using the right set of tools. A strong grip on Cross channel campaign management or program management is vital to achieving this.
The market study is being classified and major geographies with country level break-up.
The Players having a strong hold in the market are IBM, Kenshoo, Adobe Inc., Teradata Corporation, and SAS Institute. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Cross-Channel Campaign Management (CCCM) Software market throughout the predicted period.
International Business Machines Corporation (IBM) (United States), Kenshoo, Ltd. (Israel), Adobe Inc. (United States), Teradata Corporation (United States), SAS Institute (United States), Marin Software (United States), Maropost Inc. (Canada), Microsoft Corporation (United States), Oracle Corporation (United States) and AutopilotHQ Inc. (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Huawei Technologies Co. Ltd. (China), ZTE Corporation (China), Symantec Corporation (United States), EMC (France) and VMware, Inc. (United States).
AdvanceMarketAnalytics has segmented the market of Global Cross-Channel Campaign Management (CCCM) Software market by Type, Application and Region.
On the basis of geography, the market of Cross-Channel Campaign Management (CCCM) Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North Amercia region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by , the sub-segment i.e. will boost the Cross-Channel Campaign Management (CCCM) Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On March 20, 2019, a global leading marketing technology platform,'Kenshoo' and the global media network Omnicom Media Group has partnered in the EMEA region to create Digital Centers of Excellence (DCOEs). Through this relationship, the two companies will jointly develop research, campaign auditing and retail immersion workshops, as well as collaborate on employee training and accreditation to improve performance across the most engaging digital advertising channels.
On March 28, 2019, a leading global provider of digital platform engineering and software development services "EPAM Systems, Inc." has announced that Hilti Corporation's campaign management platform won the 2019 Adobe Experience Maker Award for Best Experience-Driven Campaign. Developed by EPAM, the multi-channel marketing platform, built on Adobe, helped Hilti increase operational efficiencies, customer engagement and stability in accelerated time-to-market.
- Growing Application of Digital Management in Campaign Management
- Upsurging Adoption of Proximity Marketing across the Globe
- Adoption of Campaign Management Software Provides Network and Technological Advancements
- Multichannel Campaign Management Enables Smart Mobility
- Upsurging Demand for Customer-Centric Solutions
- Growing Adoption of Automated Technologies in Marketing Management
- Complex Omni Channel Campaign Software Design
- Use of Campaign Management Software might Breach Consumer Privacy
- Robust Competitive Rivalry in the Global Market
- Lack of Skilled Software Developers
Key Target AudienceCross-Channel Campaign Management (CCCM) Software Providers, CCCM Software Distributors, Digital Marketing Industry Associations, Government Agencies, Research and Development Institutes and Others
Customization available in this Study:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase