What is Ad Insertion Servers Market Scope?
Servers -Side Ad Insertion is still a relatively new and emerging technology for most. In the simplest form, it is a solution to a growing Media Owner and/or Broadcaster challenge. Server-Side Ad Insertion may be something rarely heard of, but something that solves a bunch of the complex challenges businesses may face on a day to day basis and Ad Insertion (DAI) is a server-side video ad technology that allows you to serve video ads into live linear programming and video-on-demand content. This reduces the likelihood of client-side errors and produces a seamless TV-like experience without latency or buffering between content and ads. Ad Insertion Servers is a technology that allows advertisers to serve different ads to each viewer based on viewer audience insights and ad campaign performance. To compare with TV broadcast commercials where all viewers are served with the same ad. With the direct feedback-loop, that impression tracking provides, decisions and adjustments can be taken in real-time to optimize campaign performance. The component responsible for taking these decisions is the ad server.
The Ad Insertion Servers market study is being classified and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Ad Insertion Servers market throughout the predicted period.
Adobe Systems(United States), Anevia S.A.S (France), ARRIS International(United States), Beijing Topreal Technologies (China), Brightcove(United States), Cisco Systems(United States), DJC Media Group(United States), Harmonic(United States), Edgeware (Sweden), Imagine Communications(United States) and Nokia Corporation (Finland) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are SeaChange International(United States) and Ericsson (Sweden).
Analyst at AMA have segmented the market study of Global Ad Insertion Servers market by Type, Application and Region.
On the basis of geography, the market of Ad Insertion Servers has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In December 2019 Tappx an AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV introduces programmatic server-side ad insertion to enhance digital tv advertising. The Tappx PSSAI solution delivers a robust and agnostic solution for use across any type of digital CTV media player or any smart device.
Influencing Market Trend
- The trend of replacing TV- Ads or TV broadcast commercial in a simulcast Internet video stream
- Rising trends in digital marketing, technological and network advancements, advanced mobility options such as tablets and smartphones, and growing mobile advertising trends
- Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
- Migration of Broadcasters and Cable Operators towards All- Digital Networks
- Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
- Issues associated with Server-side Ad Insertion Technique for Handling Live Content
- Lack of awareness regarding the technologies
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Ad Insertion Servers Provider, Government Regulatory and Research Organizations and End-Use Industry
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