Global AD Server

AD Server Comprehensive Study by Type (First-Party Ad Servers, Third-Party Ad Servers), End Users (Publishers, Advertisers, Ad Agencies, Ad Networks), Organization Size (Small and Medium Enterprises, Large Enterprises), Deployment (Cloud, On-premises), Pricing Model (Monthly, Annually) Players and Region - Global Market Outlook to 2028

AD Server Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
AD Server Market Scope
Ad servers are often called cross-channel ad serving platforms that allow publishers and advertisers to manage and run online advertising campaigns. Most of the publishers are using first-party ad servers as it allows to target help making decisions on which ad codes should serve and which ads should be displayed on the website. In the era of the fastest-growing technology, the internet has become an important part of our lives. More and more companies are focusing on marketing or advertising their products or services online, which plays a significant role in the growth of ad servers.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledOpenX (United States), Google (United States), Broadstreet Ads, Inc. (United States), Amazon (United States), Epom (Ukraine), AdGlare (Netherlands), OIOPublisher (China), AdButler (Canada), PubMatic (United States), Meta Platforms, Inc. (United States), Zedo (United States), Xandr (United States), AdSpeed (United States) and TubeMogul (Adobe) (United States)
CAGR%


The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global AD Server market throughout the predicted period.

OpenX (United States), Google (United States), Broadstreet Ads, Inc. (United States), Amazon (United States), Epom (Ukraine), AdGlare (Netherlands), OIOPublisher (China), AdButler (Canada), PubMatic (United States), Meta Platforms, Inc. (United States), Zedo (United States), Xandr (United States), AdSpeed (United States) and TubeMogul (Adobe) (United States) are some of the key players that are part of study coverage.

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global AD Server market by Type and Region with country level break-up.

On the basis of geography, the market of AD Server has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2022.

Market Leaders and their expansionary development strategies
In March 2023, By merging DoubleClick into Google’s nascent publisher ad server, the newly merged company captured a 60 percent share of that product market (measured by revenue). Most importantly, as part of this deal, Google also acquired the ad exchange technology that came with DoubleClick, which would turn into today’s AdX. Because of the acquisition of AdX alongside DoubleClick, DOJ argues, “Google positioned itself to function simultaneously as buyer, seller, and auctioneer” of digital ads.
In March 2023, Publica Becomes One of the First to Join the Amazon Publisher Services Streaming TV Ad Server Certification Program. Publica's upcoming certification will allow publishers to implement a simplified APS header bidding integration, enabling publishers to conduct a unified auction across all advertiser bids. This technology has the power to improve viewer experience by limiting repetitive ads while also increasing publisher yield.


Influencing Trend:
Growing Adoption of Cloud-based Software Solutions Across Various End-User Industries Due to Scalability, Flexibility, and Automatic Update

Market Growth Drivers:
Significant Inclination Towards the Online Marketing of Products or Services to Target Wide Customer Base and Increasing Use of Ad Servers by the Advertisers and Ad Agencies to Manage and Track Advertising Campaigns

Challenges:
Limited Customization in Some Types of Ad Servers and Presence of Multiple Vendors in the Global Market Can Create Challenges for the Market

Restraints:
Low Data Control, Requirement of Technical Knowledge, and High Subscription Prices of Ad Servers

Opportunities:
Demand for First-Party Ad Servers Among Publishers to Manage Ads and Sell Ad Slots

Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Ad Server Providers, Venture Capitalists and Private Equity Firms and Others

Report Objectives / Segmentation Covered

By Type
  • First-Party Ad Servers
  • Third-Party Ad Servers
By End Users
  • Publishers
  • Advertisers
  • Ad Agencies
  • Ad Networks

By Organization Size
  • Small and Medium Enterprises
  • Large Enterprises

By Deployment
  • Cloud
  • On-premises

By Pricing Model
  • Monthly
  • Annually

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Significant Inclination Towards the Online Marketing of Products or Services to Target Wide Customer Base
      • 3.2.2. Increasing Use of Ad Servers by the Advertisers and Ad Agencies to Manage and Track Advertising Campaigns
    • 3.3. Market Challenges
      • 3.3.1. Limited Customization in Some Types of Ad Servers and Presence of Multiple Vendors in the Global Market Can Create Challenges for the Market
    • 3.4. Market Trends
      • 3.4.1. Growing Adoption of Cloud-based Software Solutions Across Various End-User Industries Due to Scalability, Flexibility, and Automatic Update
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global AD Server, by Type, End Users, Organization Size, Deployment, Pricing Model and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global AD Server (Value)
      • 5.2.1. Global AD Server by: Type (Value)
        • 5.2.1.1. First-Party Ad Servers
        • 5.2.1.2. Third-Party Ad Servers
      • 5.2.2. Global AD Server by: End Users (Value)
        • 5.2.2.1. Publishers
        • 5.2.2.2. Advertisers
        • 5.2.2.3. Ad Agencies
        • 5.2.2.4. Ad Networks
      • 5.2.3. Global AD Server by: Organization Size (Value)
        • 5.2.3.1. Small and Medium Enterprises
        • 5.2.3.2. Large Enterprises
      • 5.2.4. Global AD Server by: Deployment (Value)
        • 5.2.4.1. Cloud
        • 5.2.4.2. On-premises
      • 5.2.5. Global AD Server by: Pricing Model (Value)
        • 5.2.5.1. Monthly
        • 5.2.5.2. Annually
      • 5.2.6. Global AD Server Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Netherlands
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
    • 5.3. Global AD Server (Price)
      • 5.3.1. Global AD Server by: Type (Price)
  • 6. AD Server: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. OpenX (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Google (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Broadstreet Ads, Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Amazon (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Epom (Ukraine)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. AdGlare (Netherlands)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. OIOPublisher (China)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. AdButler (Canada)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. PubMatic (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Meta Platforms, Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Zedo (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Xandr (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. AdSpeed (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. TubeMogul (Adobe) (United States)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
  • 7. Global AD Server Sale, by Type, End Users, Organization Size, Deployment, Pricing Model and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global AD Server (Value)
      • 7.2.1. Global AD Server by: Type (Value)
        • 7.2.1.1. First-Party Ad Servers
        • 7.2.1.2. Third-Party Ad Servers
      • 7.2.2. Global AD Server by: End Users (Value)
        • 7.2.2.1. Publishers
        • 7.2.2.2. Advertisers
        • 7.2.2.3. Ad Agencies
        • 7.2.2.4. Ad Networks
      • 7.2.3. Global AD Server by: Organization Size (Value)
        • 7.2.3.1. Small and Medium Enterprises
        • 7.2.3.2. Large Enterprises
      • 7.2.4. Global AD Server by: Deployment (Value)
        • 7.2.4.1. Cloud
        • 7.2.4.2. On-premises
      • 7.2.5. Global AD Server by: Pricing Model (Value)
        • 7.2.5.1. Monthly
        • 7.2.5.2. Annually
      • 7.2.6. Global AD Server Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Netherlands
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
    • 7.3. Global AD Server (Price)
      • 7.3.1. Global AD Server by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. AD Server: by Type(USD Million)
  • Table 2. AD Server First-Party Ad Servers , by Region USD Million (2017-2022)
  • Table 3. AD Server Third-Party Ad Servers , by Region USD Million (2017-2022)
  • Table 4. AD Server: by End Users(USD Million)
  • Table 5. AD Server Publishers , by Region USD Million (2017-2022)
  • Table 6. AD Server Advertisers , by Region USD Million (2017-2022)
  • Table 7. AD Server Ad Agencies , by Region USD Million (2017-2022)
  • Table 8. AD Server Ad Networks , by Region USD Million (2017-2022)
  • Table 9. AD Server: by Organization Size(USD Million)
  • Table 10. AD Server Small and Medium Enterprises , by Region USD Million (2017-2022)
  • Table 11. AD Server Large Enterprises , by Region USD Million (2017-2022)
  • Table 12. AD Server: by Deployment(USD Million)
  • Table 13. AD Server Cloud , by Region USD Million (2017-2022)
  • Table 14. AD Server On-premises , by Region USD Million (2017-2022)
  • Table 15. AD Server: by Pricing Model(USD Million)
  • Table 16. AD Server Monthly , by Region USD Million (2017-2022)
  • Table 17. AD Server Annually , by Region USD Million (2017-2022)
  • Table 18. South America AD Server, by Country USD Million (2017-2022)
  • Table 19. South America AD Server, by Type USD Million (2017-2022)
  • Table 20. South America AD Server, by End Users USD Million (2017-2022)
  • Table 21. South America AD Server, by Organization Size USD Million (2017-2022)
  • Table 22. South America AD Server, by Deployment USD Million (2017-2022)
  • Table 23. South America AD Server, by Pricing Model USD Million (2017-2022)
  • Table 24. Brazil AD Server, by Type USD Million (2017-2022)
  • Table 25. Brazil AD Server, by End Users USD Million (2017-2022)
  • Table 26. Brazil AD Server, by Organization Size USD Million (2017-2022)
  • Table 27. Brazil AD Server, by Deployment USD Million (2017-2022)
  • Table 28. Brazil AD Server, by Pricing Model USD Million (2017-2022)
  • Table 29. Argentina AD Server, by Type USD Million (2017-2022)
  • Table 30. Argentina AD Server, by End Users USD Million (2017-2022)
  • Table 31. Argentina AD Server, by Organization Size USD Million (2017-2022)
  • Table 32. Argentina AD Server, by Deployment USD Million (2017-2022)
  • Table 33. Argentina AD Server, by Pricing Model USD Million (2017-2022)
  • Table 34. Rest of South America AD Server, by Type USD Million (2017-2022)
  • Table 35. Rest of South America AD Server, by End Users USD Million (2017-2022)
  • Table 36. Rest of South America AD Server, by Organization Size USD Million (2017-2022)
  • Table 37. Rest of South America AD Server, by Deployment USD Million (2017-2022)
  • Table 38. Rest of South America AD Server, by Pricing Model USD Million (2017-2022)
  • Table 39. Asia Pacific AD Server, by Country USD Million (2017-2022)
  • Table 40. Asia Pacific AD Server, by Type USD Million (2017-2022)
  • Table 41. Asia Pacific AD Server, by End Users USD Million (2017-2022)
  • Table 42. Asia Pacific AD Server, by Organization Size USD Million (2017-2022)
  • Table 43. Asia Pacific AD Server, by Deployment USD Million (2017-2022)
  • Table 44. Asia Pacific AD Server, by Pricing Model USD Million (2017-2022)
  • Table 45. China AD Server, by Type USD Million (2017-2022)
  • Table 46. China AD Server, by End Users USD Million (2017-2022)
  • Table 47. China AD Server, by Organization Size USD Million (2017-2022)
  • Table 48. China AD Server, by Deployment USD Million (2017-2022)
  • Table 49. China AD Server, by Pricing Model USD Million (2017-2022)
  • Table 50. Japan AD Server, by Type USD Million (2017-2022)
  • Table 51. Japan AD Server, by End Users USD Million (2017-2022)
  • Table 52. Japan AD Server, by Organization Size USD Million (2017-2022)
  • Table 53. Japan AD Server, by Deployment USD Million (2017-2022)
  • Table 54. Japan AD Server, by Pricing Model USD Million (2017-2022)
  • Table 55. India AD Server, by Type USD Million (2017-2022)
  • Table 56. India AD Server, by End Users USD Million (2017-2022)
  • Table 57. India AD Server, by Organization Size USD Million (2017-2022)
  • Table 58. India AD Server, by Deployment USD Million (2017-2022)
  • Table 59. India AD Server, by Pricing Model USD Million (2017-2022)
  • Table 60. South Korea AD Server, by Type USD Million (2017-2022)
  • Table 61. South Korea AD Server, by End Users USD Million (2017-2022)
  • Table 62. South Korea AD Server, by Organization Size USD Million (2017-2022)
  • Table 63. South Korea AD Server, by Deployment USD Million (2017-2022)
  • Table 64. South Korea AD Server, by Pricing Model USD Million (2017-2022)
  • Table 65. Taiwan AD Server, by Type USD Million (2017-2022)
  • Table 66. Taiwan AD Server, by End Users USD Million (2017-2022)
  • Table 67. Taiwan AD Server, by Organization Size USD Million (2017-2022)
  • Table 68. Taiwan AD Server, by Deployment USD Million (2017-2022)
  • Table 69. Taiwan AD Server, by Pricing Model USD Million (2017-2022)
  • Table 70. Australia AD Server, by Type USD Million (2017-2022)
  • Table 71. Australia AD Server, by End Users USD Million (2017-2022)
  • Table 72. Australia AD Server, by Organization Size USD Million (2017-2022)
  • Table 73. Australia AD Server, by Deployment USD Million (2017-2022)
  • Table 74. Australia AD Server, by Pricing Model USD Million (2017-2022)
  • Table 75. Rest of Asia-Pacific AD Server, by Type USD Million (2017-2022)
  • Table 76. Rest of Asia-Pacific AD Server, by End Users USD Million (2017-2022)
  • Table 77. Rest of Asia-Pacific AD Server, by Organization Size USD Million (2017-2022)
  • Table 78. Rest of Asia-Pacific AD Server, by Deployment USD Million (2017-2022)
  • Table 79. Rest of Asia-Pacific AD Server, by Pricing Model USD Million (2017-2022)
  • Table 80. Europe AD Server, by Country USD Million (2017-2022)
  • Table 81. Europe AD Server, by Type USD Million (2017-2022)
  • Table 82. Europe AD Server, by End Users USD Million (2017-2022)
  • Table 83. Europe AD Server, by Organization Size USD Million (2017-2022)
  • Table 84. Europe AD Server, by Deployment USD Million (2017-2022)
  • Table 85. Europe AD Server, by Pricing Model USD Million (2017-2022)
  • Table 86. Germany AD Server, by Type USD Million (2017-2022)
  • Table 87. Germany AD Server, by End Users USD Million (2017-2022)
  • Table 88. Germany AD Server, by Organization Size USD Million (2017-2022)
  • Table 89. Germany AD Server, by Deployment USD Million (2017-2022)
  • Table 90. Germany AD Server, by Pricing Model USD Million (2017-2022)
  • Table 91. France AD Server, by Type USD Million (2017-2022)
  • Table 92. France AD Server, by End Users USD Million (2017-2022)
  • Table 93. France AD Server, by Organization Size USD Million (2017-2022)
  • Table 94. France AD Server, by Deployment USD Million (2017-2022)
  • Table 95. France AD Server, by Pricing Model USD Million (2017-2022)
  • Table 96. Italy AD Server, by Type USD Million (2017-2022)
  • Table 97. Italy AD Server, by End Users USD Million (2017-2022)
  • Table 98. Italy AD Server, by Organization Size USD Million (2017-2022)
  • Table 99. Italy AD Server, by Deployment USD Million (2017-2022)
  • Table 100. Italy AD Server, by Pricing Model USD Million (2017-2022)
  • Table 101. United Kingdom AD Server, by Type USD Million (2017-2022)
  • Table 102. United Kingdom AD Server, by End Users USD Million (2017-2022)
  • Table 103. United Kingdom AD Server, by Organization Size USD Million (2017-2022)
  • Table 104. United Kingdom AD Server, by Deployment USD Million (2017-2022)
  • Table 105. United Kingdom AD Server, by Pricing Model USD Million (2017-2022)
  • Table 106. Netherlands AD Server, by Type USD Million (2017-2022)
  • Table 107. Netherlands AD Server, by End Users USD Million (2017-2022)
  • Table 108. Netherlands AD Server, by Organization Size USD Million (2017-2022)
  • Table 109. Netherlands AD Server, by Deployment USD Million (2017-2022)
  • Table 110. Netherlands AD Server, by Pricing Model USD Million (2017-2022)
  • Table 111. Rest of Europe AD Server, by Type USD Million (2017-2022)
  • Table 112. Rest of Europe AD Server, by End Users USD Million (2017-2022)
  • Table 113. Rest of Europe AD Server, by Organization Size USD Million (2017-2022)
  • Table 114. Rest of Europe AD Server, by Deployment USD Million (2017-2022)
  • Table 115. Rest of Europe AD Server, by Pricing Model USD Million (2017-2022)
  • Table 116. MEA AD Server, by Country USD Million (2017-2022)
  • Table 117. MEA AD Server, by Type USD Million (2017-2022)
  • Table 118. MEA AD Server, by End Users USD Million (2017-2022)
  • Table 119. MEA AD Server, by Organization Size USD Million (2017-2022)
  • Table 120. MEA AD Server, by Deployment USD Million (2017-2022)
  • Table 121. MEA AD Server, by Pricing Model USD Million (2017-2022)
  • Table 122. Middle East AD Server, by Type USD Million (2017-2022)
  • Table 123. Middle East AD Server, by End Users USD Million (2017-2022)
  • Table 124. Middle East AD Server, by Organization Size USD Million (2017-2022)
  • Table 125. Middle East AD Server, by Deployment USD Million (2017-2022)
  • Table 126. Middle East AD Server, by Pricing Model USD Million (2017-2022)
  • Table 127. Africa AD Server, by Type USD Million (2017-2022)
  • Table 128. Africa AD Server, by End Users USD Million (2017-2022)
  • Table 129. Africa AD Server, by Organization Size USD Million (2017-2022)
  • Table 130. Africa AD Server, by Deployment USD Million (2017-2022)
  • Table 131. Africa AD Server, by Pricing Model USD Million (2017-2022)
  • Table 132. North America AD Server, by Country USD Million (2017-2022)
  • Table 133. North America AD Server, by Type USD Million (2017-2022)
  • Table 134. North America AD Server, by End Users USD Million (2017-2022)
  • Table 135. North America AD Server, by Organization Size USD Million (2017-2022)
  • Table 136. North America AD Server, by Deployment USD Million (2017-2022)
  • Table 137. North America AD Server, by Pricing Model USD Million (2017-2022)
  • Table 138. United States AD Server, by Type USD Million (2017-2022)
  • Table 139. United States AD Server, by End Users USD Million (2017-2022)
  • Table 140. United States AD Server, by Organization Size USD Million (2017-2022)
  • Table 141. United States AD Server, by Deployment USD Million (2017-2022)
  • Table 142. United States AD Server, by Pricing Model USD Million (2017-2022)
  • Table 143. Canada AD Server, by Type USD Million (2017-2022)
  • Table 144. Canada AD Server, by End Users USD Million (2017-2022)
  • Table 145. Canada AD Server, by Organization Size USD Million (2017-2022)
  • Table 146. Canada AD Server, by Deployment USD Million (2017-2022)
  • Table 147. Canada AD Server, by Pricing Model USD Million (2017-2022)
  • Table 148. Mexico AD Server, by Type USD Million (2017-2022)
  • Table 149. Mexico AD Server, by End Users USD Million (2017-2022)
  • Table 150. Mexico AD Server, by Organization Size USD Million (2017-2022)
  • Table 151. Mexico AD Server, by Deployment USD Million (2017-2022)
  • Table 152. Mexico AD Server, by Pricing Model USD Million (2017-2022)
  • Table 153. AD Server: by Type(USD/Units)
  • Table 154. Company Basic Information, Sales Area and Its Competitors
  • Table 155. Company Basic Information, Sales Area and Its Competitors
  • Table 156. Company Basic Information, Sales Area and Its Competitors
  • Table 157. Company Basic Information, Sales Area and Its Competitors
  • Table 158. Company Basic Information, Sales Area and Its Competitors
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Company Basic Information, Sales Area and Its Competitors
  • Table 162. Company Basic Information, Sales Area and Its Competitors
  • Table 163. Company Basic Information, Sales Area and Its Competitors
  • Table 164. Company Basic Information, Sales Area and Its Competitors
  • Table 165. Company Basic Information, Sales Area and Its Competitors
  • Table 166. Company Basic Information, Sales Area and Its Competitors
  • Table 167. Company Basic Information, Sales Area and Its Competitors
  • Table 168. AD Server: by Type(USD Million)
  • Table 169. AD Server First-Party Ad Servers , by Region USD Million (2023-2028)
  • Table 170. AD Server Third-Party Ad Servers , by Region USD Million (2023-2028)
  • Table 171. AD Server: by End Users(USD Million)
  • Table 172. AD Server Publishers , by Region USD Million (2023-2028)
  • Table 173. AD Server Advertisers , by Region USD Million (2023-2028)
  • Table 174. AD Server Ad Agencies , by Region USD Million (2023-2028)
  • Table 175. AD Server Ad Networks , by Region USD Million (2023-2028)
  • Table 176. AD Server: by Organization Size(USD Million)
  • Table 177. AD Server Small and Medium Enterprises , by Region USD Million (2023-2028)
  • Table 178. AD Server Large Enterprises , by Region USD Million (2023-2028)
  • Table 179. AD Server: by Deployment(USD Million)
  • Table 180. AD Server Cloud , by Region USD Million (2023-2028)
  • Table 181. AD Server On-premises , by Region USD Million (2023-2028)
  • Table 182. AD Server: by Pricing Model(USD Million)
  • Table 183. AD Server Monthly , by Region USD Million (2023-2028)
  • Table 184. AD Server Annually , by Region USD Million (2023-2028)
  • Table 185. South America AD Server, by Country USD Million (2023-2028)
  • Table 186. South America AD Server, by Type USD Million (2023-2028)
  • Table 187. South America AD Server, by End Users USD Million (2023-2028)
  • Table 188. South America AD Server, by Organization Size USD Million (2023-2028)
  • Table 189. South America AD Server, by Deployment USD Million (2023-2028)
  • Table 190. South America AD Server, by Pricing Model USD Million (2023-2028)
  • Table 191. Brazil AD Server, by Type USD Million (2023-2028)
  • Table 192. Brazil AD Server, by End Users USD Million (2023-2028)
  • Table 193. Brazil AD Server, by Organization Size USD Million (2023-2028)
  • Table 194. Brazil AD Server, by Deployment USD Million (2023-2028)
  • Table 195. Brazil AD Server, by Pricing Model USD Million (2023-2028)
  • Table 196. Argentina AD Server, by Type USD Million (2023-2028)
  • Table 197. Argentina AD Server, by End Users USD Million (2023-2028)
  • Table 198. Argentina AD Server, by Organization Size USD Million (2023-2028)
  • Table 199. Argentina AD Server, by Deployment USD Million (2023-2028)
  • Table 200. Argentina AD Server, by Pricing Model USD Million (2023-2028)
  • Table 201. Rest of South America AD Server, by Type USD Million (2023-2028)
  • Table 202. Rest of South America AD Server, by End Users USD Million (2023-2028)
  • Table 203. Rest of South America AD Server, by Organization Size USD Million (2023-2028)
  • Table 204. Rest of South America AD Server, by Deployment USD Million (2023-2028)
  • Table 205. Rest of South America AD Server, by Pricing Model USD Million (2023-2028)
  • Table 206. Asia Pacific AD Server, by Country USD Million (2023-2028)
  • Table 207. Asia Pacific AD Server, by Type USD Million (2023-2028)
  • Table 208. Asia Pacific AD Server, by End Users USD Million (2023-2028)
  • Table 209. Asia Pacific AD Server, by Organization Size USD Million (2023-2028)
  • Table 210. Asia Pacific AD Server, by Deployment USD Million (2023-2028)
  • Table 211. Asia Pacific AD Server, by Pricing Model USD Million (2023-2028)
  • Table 212. China AD Server, by Type USD Million (2023-2028)
  • Table 213. China AD Server, by End Users USD Million (2023-2028)
  • Table 214. China AD Server, by Organization Size USD Million (2023-2028)
  • Table 215. China AD Server, by Deployment USD Million (2023-2028)
  • Table 216. China AD Server, by Pricing Model USD Million (2023-2028)
  • Table 217. Japan AD Server, by Type USD Million (2023-2028)
  • Table 218. Japan AD Server, by End Users USD Million (2023-2028)
  • Table 219. Japan AD Server, by Organization Size USD Million (2023-2028)
  • Table 220. Japan AD Server, by Deployment USD Million (2023-2028)
  • Table 221. Japan AD Server, by Pricing Model USD Million (2023-2028)
  • Table 222. India AD Server, by Type USD Million (2023-2028)
  • Table 223. India AD Server, by End Users USD Million (2023-2028)
  • Table 224. India AD Server, by Organization Size USD Million (2023-2028)
  • Table 225. India AD Server, by Deployment USD Million (2023-2028)
  • Table 226. India AD Server, by Pricing Model USD Million (2023-2028)
  • Table 227. South Korea AD Server, by Type USD Million (2023-2028)
  • Table 228. South Korea AD Server, by End Users USD Million (2023-2028)
  • Table 229. South Korea AD Server, by Organization Size USD Million (2023-2028)
  • Table 230. South Korea AD Server, by Deployment USD Million (2023-2028)
  • Table 231. South Korea AD Server, by Pricing Model USD Million (2023-2028)
  • Table 232. Taiwan AD Server, by Type USD Million (2023-2028)
  • Table 233. Taiwan AD Server, by End Users USD Million (2023-2028)
  • Table 234. Taiwan AD Server, by Organization Size USD Million (2023-2028)
  • Table 235. Taiwan AD Server, by Deployment USD Million (2023-2028)
  • Table 236. Taiwan AD Server, by Pricing Model USD Million (2023-2028)
  • Table 237. Australia AD Server, by Type USD Million (2023-2028)
  • Table 238. Australia AD Server, by End Users USD Million (2023-2028)
  • Table 239. Australia AD Server, by Organization Size USD Million (2023-2028)
  • Table 240. Australia AD Server, by Deployment USD Million (2023-2028)
  • Table 241. Australia AD Server, by Pricing Model USD Million (2023-2028)
  • Table 242. Rest of Asia-Pacific AD Server, by Type USD Million (2023-2028)
  • Table 243. Rest of Asia-Pacific AD Server, by End Users USD Million (2023-2028)
  • Table 244. Rest of Asia-Pacific AD Server, by Organization Size USD Million (2023-2028)
  • Table 245. Rest of Asia-Pacific AD Server, by Deployment USD Million (2023-2028)
  • Table 246. Rest of Asia-Pacific AD Server, by Pricing Model USD Million (2023-2028)
  • Table 247. Europe AD Server, by Country USD Million (2023-2028)
  • Table 248. Europe AD Server, by Type USD Million (2023-2028)
  • Table 249. Europe AD Server, by End Users USD Million (2023-2028)
  • Table 250. Europe AD Server, by Organization Size USD Million (2023-2028)
  • Table 251. Europe AD Server, by Deployment USD Million (2023-2028)
  • Table 252. Europe AD Server, by Pricing Model USD Million (2023-2028)
  • Table 253. Germany AD Server, by Type USD Million (2023-2028)
  • Table 254. Germany AD Server, by End Users USD Million (2023-2028)
  • Table 255. Germany AD Server, by Organization Size USD Million (2023-2028)
  • Table 256. Germany AD Server, by Deployment USD Million (2023-2028)
  • Table 257. Germany AD Server, by Pricing Model USD Million (2023-2028)
  • Table 258. France AD Server, by Type USD Million (2023-2028)
  • Table 259. France AD Server, by End Users USD Million (2023-2028)
  • Table 260. France AD Server, by Organization Size USD Million (2023-2028)
  • Table 261. France AD Server, by Deployment USD Million (2023-2028)
  • Table 262. France AD Server, by Pricing Model USD Million (2023-2028)
  • Table 263. Italy AD Server, by Type USD Million (2023-2028)
  • Table 264. Italy AD Server, by End Users USD Million (2023-2028)
  • Table 265. Italy AD Server, by Organization Size USD Million (2023-2028)
  • Table 266. Italy AD Server, by Deployment USD Million (2023-2028)
  • Table 267. Italy AD Server, by Pricing Model USD Million (2023-2028)
  • Table 268. United Kingdom AD Server, by Type USD Million (2023-2028)
  • Table 269. United Kingdom AD Server, by End Users USD Million (2023-2028)
  • Table 270. United Kingdom AD Server, by Organization Size USD Million (2023-2028)
  • Table 271. United Kingdom AD Server, by Deployment USD Million (2023-2028)
  • Table 272. United Kingdom AD Server, by Pricing Model USD Million (2023-2028)
  • Table 273. Netherlands AD Server, by Type USD Million (2023-2028)
  • Table 274. Netherlands AD Server, by End Users USD Million (2023-2028)
  • Table 275. Netherlands AD Server, by Organization Size USD Million (2023-2028)
  • Table 276. Netherlands AD Server, by Deployment USD Million (2023-2028)
  • Table 277. Netherlands AD Server, by Pricing Model USD Million (2023-2028)
  • Table 278. Rest of Europe AD Server, by Type USD Million (2023-2028)
  • Table 279. Rest of Europe AD Server, by End Users USD Million (2023-2028)
  • Table 280. Rest of Europe AD Server, by Organization Size USD Million (2023-2028)
  • Table 281. Rest of Europe AD Server, by Deployment USD Million (2023-2028)
  • Table 282. Rest of Europe AD Server, by Pricing Model USD Million (2023-2028)
  • Table 283. MEA AD Server, by Country USD Million (2023-2028)
  • Table 284. MEA AD Server, by Type USD Million (2023-2028)
  • Table 285. MEA AD Server, by End Users USD Million (2023-2028)
  • Table 286. MEA AD Server, by Organization Size USD Million (2023-2028)
  • Table 287. MEA AD Server, by Deployment USD Million (2023-2028)
  • Table 288. MEA AD Server, by Pricing Model USD Million (2023-2028)
  • Table 289. Middle East AD Server, by Type USD Million (2023-2028)
  • Table 290. Middle East AD Server, by End Users USD Million (2023-2028)
  • Table 291. Middle East AD Server, by Organization Size USD Million (2023-2028)
  • Table 292. Middle East AD Server, by Deployment USD Million (2023-2028)
  • Table 293. Middle East AD Server, by Pricing Model USD Million (2023-2028)
  • Table 294. Africa AD Server, by Type USD Million (2023-2028)
  • Table 295. Africa AD Server, by End Users USD Million (2023-2028)
  • Table 296. Africa AD Server, by Organization Size USD Million (2023-2028)
  • Table 297. Africa AD Server, by Deployment USD Million (2023-2028)
  • Table 298. Africa AD Server, by Pricing Model USD Million (2023-2028)
  • Table 299. North America AD Server, by Country USD Million (2023-2028)
  • Table 300. North America AD Server, by Type USD Million (2023-2028)
  • Table 301. North America AD Server, by End Users USD Million (2023-2028)
  • Table 302. North America AD Server, by Organization Size USD Million (2023-2028)
  • Table 303. North America AD Server, by Deployment USD Million (2023-2028)
  • Table 304. North America AD Server, by Pricing Model USD Million (2023-2028)
  • Table 305. United States AD Server, by Type USD Million (2023-2028)
  • Table 306. United States AD Server, by End Users USD Million (2023-2028)
  • Table 307. United States AD Server, by Organization Size USD Million (2023-2028)
  • Table 308. United States AD Server, by Deployment USD Million (2023-2028)
  • Table 309. United States AD Server, by Pricing Model USD Million (2023-2028)
  • Table 310. Canada AD Server, by Type USD Million (2023-2028)
  • Table 311. Canada AD Server, by End Users USD Million (2023-2028)
  • Table 312. Canada AD Server, by Organization Size USD Million (2023-2028)
  • Table 313. Canada AD Server, by Deployment USD Million (2023-2028)
  • Table 314. Canada AD Server, by Pricing Model USD Million (2023-2028)
  • Table 315. Mexico AD Server, by Type USD Million (2023-2028)
  • Table 316. Mexico AD Server, by End Users USD Million (2023-2028)
  • Table 317. Mexico AD Server, by Organization Size USD Million (2023-2028)
  • Table 318. Mexico AD Server, by Deployment USD Million (2023-2028)
  • Table 319. Mexico AD Server, by Pricing Model USD Million (2023-2028)
  • Table 320. AD Server: by Type(USD/Units)
  • Table 321. Research Programs/Design for This Report
  • Table 322. Key Data Information from Secondary Sources
  • Table 323. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global AD Server: by Type USD Million (2017-2022)
  • Figure 5. Global AD Server: by End Users USD Million (2017-2022)
  • Figure 6. Global AD Server: by Organization Size USD Million (2017-2022)
  • Figure 7. Global AD Server: by Deployment USD Million (2017-2022)
  • Figure 8. Global AD Server: by Pricing Model USD Million (2017-2022)
  • Figure 9. South America AD Server Share (%), by Country
  • Figure 10. Asia Pacific AD Server Share (%), by Country
  • Figure 11. Europe AD Server Share (%), by Country
  • Figure 12. MEA AD Server Share (%), by Country
  • Figure 13. North America AD Server Share (%), by Country
  • Figure 14. Global AD Server: by Type USD/Units (2017-2022)
  • Figure 15. Global AD Server share by Players 2022 (%)
  • Figure 16. Global AD Server share by Players (Top 3) 2022(%)
  • Figure 17. Global AD Server share by Players (Top 5) 2022(%)
  • Figure 18. BCG Matrix for key Companies
  • Figure 19. OpenX (United States) Revenue, Net Income and Gross profit
  • Figure 20. OpenX (United States) Revenue: by Geography 2022
  • Figure 21. Google (United States) Revenue, Net Income and Gross profit
  • Figure 22. Google (United States) Revenue: by Geography 2022
  • Figure 23. Broadstreet Ads, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 24. Broadstreet Ads, Inc. (United States) Revenue: by Geography 2022
  • Figure 25. Amazon (United States) Revenue, Net Income and Gross profit
  • Figure 26. Amazon (United States) Revenue: by Geography 2022
  • Figure 27. Epom (Ukraine) Revenue, Net Income and Gross profit
  • Figure 28. Epom (Ukraine) Revenue: by Geography 2022
  • Figure 29. AdGlare (Netherlands) Revenue, Net Income and Gross profit
  • Figure 30. AdGlare (Netherlands) Revenue: by Geography 2022
  • Figure 31. OIOPublisher (China) Revenue, Net Income and Gross profit
  • Figure 32. OIOPublisher (China) Revenue: by Geography 2022
  • Figure 33. AdButler (Canada) Revenue, Net Income and Gross profit
  • Figure 34. AdButler (Canada) Revenue: by Geography 2022
  • Figure 35. PubMatic (United States) Revenue, Net Income and Gross profit
  • Figure 36. PubMatic (United States) Revenue: by Geography 2022
  • Figure 37. Meta Platforms, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 38. Meta Platforms, Inc. (United States) Revenue: by Geography 2022
  • Figure 39. Zedo (United States) Revenue, Net Income and Gross profit
  • Figure 40. Zedo (United States) Revenue: by Geography 2022
  • Figure 41. Xandr (United States) Revenue, Net Income and Gross profit
  • Figure 42. Xandr (United States) Revenue: by Geography 2022
  • Figure 43. AdSpeed (United States) Revenue, Net Income and Gross profit
  • Figure 44. AdSpeed (United States) Revenue: by Geography 2022
  • Figure 45. TubeMogul (Adobe) (United States) Revenue, Net Income and Gross profit
  • Figure 46. TubeMogul (Adobe) (United States) Revenue: by Geography 2022
  • Figure 47. Global AD Server: by Type USD Million (2023-2028)
  • Figure 48. Global AD Server: by End Users USD Million (2023-2028)
  • Figure 49. Global AD Server: by Organization Size USD Million (2023-2028)
  • Figure 50. Global AD Server: by Deployment USD Million (2023-2028)
  • Figure 51. Global AD Server: by Pricing Model USD Million (2023-2028)
  • Figure 52. South America AD Server Share (%), by Country
  • Figure 53. Asia Pacific AD Server Share (%), by Country
  • Figure 54. Europe AD Server Share (%), by Country
  • Figure 55. MEA AD Server Share (%), by Country
  • Figure 56. North America AD Server Share (%), by Country
  • Figure 57. Global AD Server: by Type USD/Units (2023-2028)
List of companies from research coverage that are profiled in the study
  • OpenX (United States)
  • Google (United States)
  • Broadstreet Ads, Inc. (United States)
  • Amazon (United States)
  • Epom (Ukraine)
  • AdGlare (Netherlands)
  • OIOPublisher (China)
  • AdButler (Canada)
  • PubMatic (United States)
  • Meta Platforms, Inc. (United States)
  • Zedo (United States)
  • Xandr (United States)
  • AdSpeed (United States)
  • TubeMogul (Adobe) (United States)
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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in AD Server Market are by type [First-Party Ad Servers and Third-Party Ad Servers], by end use application [].
The AD Server Market is gaining popularity and expected to see strong valuation by 2028.
  • Significant Inclination Towards the Online Marketing of Products or Services to Target Wide Customer Base
  • Increasing Use of Ad Servers by the Advertisers and Ad Agencies to Manage and Track Advertising Campaigns

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