Global Lead Intelligence Software Market Overview:
As people working in the sales department of different companies find it difficult to generate leads and try and perceive that client to convert the lead into sales, but many times the scarcity of data on the client comes out to be the main hurdle and is a time-consuming process in terms of the entire sales cycle. Lead Intelligence Software is a tool that helps to collect data on your client through data mining, in order to decrease the sale cycle time period in general. The ways through which this software collects data on the client include multiple website analytics, Social media analytics, and CRM is a few of the ways. The market for Lead Intelligence Software is expected to expand further with the increased adoption of digitization by various companies and firms across the world. Geographically North America and Europe remain the dominant most players, with the Asia Pacific particularly India have great prospects for growth in the incoming years with its rising economy and a large number of traditional businesses getting digitized. Some of the players profiled in the study are RocketReach (United States), Lead411 (United States), Oceanos (United States), Datanyze (United States), Growlabs (United States), CallidusCloud (United States), LeadFuze (United States), LeadLake (United States), LeadIQ (United States), NetLine (United States), BuzzBuilder (United States), Albacross (Sweden) and HubSpot (United States).
On the basis of geography, the market of Lead Intelligence Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Small and Medium Enterprises will boost the Lead Intelligence Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. IT and Telecom will boost the Lead Intelligence Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rise of Digitisation and Adoption of IT Infrastructure by Many Businesses
- Increased Investments and Rapid Growth of IT-BPM Industry
- Increased Investments and Adoption of Data Analytics
- Growing Adoption of Lead Intelligence Software in Consumer Relationship Management
- Poor IT Infrastructure in Developing Countries
- Outsourcing of Sales Department can Decrease the Cost of Setting Up of IT Infrastructure
- Use of Big Data and Machine Learning to Improve Analytics on Data Points
- Difficulty in Characterizing the Necessary Information or Data Points
- High Initial Cost for Setup which Includes Cost of IT Infrastructure and Cost of Software
Key Market Developments:
In 2020, RocketReach, a market leader in B2B market intelligence solutions for sales, marketing, and recruiting has announced that Brighton Park Capital Management, L.P., an investment firm with an enhanced focus on software, information services, and technology-related businesses has acquired the majority stakes in RocketReach. The investment by Brighton Park Capital will help RocketReach increase investment to innovate in sales, marketing, and product development and place them uniquely in the market.
In 2020, Lead411, one of the leading B2B market intelligence or lead intelligence software providers suffered a massive data breach through a cyber-attack, which lead to the loss of over 1 million Corporate Employees Records on the darknet which included information such as Name, Email, Phone Number, Mobile Number, Skills and Address.
Lead Intelligence Software Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Lead Intelligence Software market on the basis of product  , application [Lead Management, Data Management, Data Analytics and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Lead Intelligence Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Lead Intelligence Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Lead Intelligence Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.