Global Soda Drink Market Overview:
The soda drink industry is dominated by two companies Coca Cola, and PepsiCo majorly in Europe. Since Coca Cola was the market leader from the last decades. The Coca Cola operates over various brands, among them the popular brands are Diet Coke, Fanta, Sprite, Coke Zero, and many more. From the last many years Pepsi was the second-largest competitor in this market. It also has many brands including Diet Pepsi, Mountain Dew, Marinda, and others. In the current market situation, PepsiCo is taking over the market share of soda drinks in Europe. From the last few weeks, PepsiCo increased its sales by 28.2% (+3.9%) for the industry, and Coca-Cola witnessed a downfall in its sales by (-2.0%). In the lifecycle stage of the soda drinks market, the leading players such as Pepsi, Coke, are in the maturity stage. The popularity of these drinks is still strong, although there is a rising trend towards healthier soft drinks. The major reason behind their maturity stage is the growing demand for alternatives, rising concern towards their harmful impacts such as soft drinks contains high fructose corn syrup, which is becoming a reason for various diseases. Today the market is leaning towards non-carbonated beverages. Some of the players profiled in the study are The Coca Cola (United States), PepsiCo (United States), The Real Soda Co (United Kingdom), Britvic plc. (United Kingdom), Brauerei Loscher GmbH & Co. KG (Germany), Danone S.A. (France), Red Bull (Austria), Suntory (Japan), Nestle (Switzerland) and Jones Soda (United States).
On the basis of geography, the market of Soda Drink has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channels, the sub-segment i.e. Online Stores will boost the Soda Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Plastic Bottles will boost the Soda Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sugar Content, the sub-segment i.e. Sugar-Based will boost the Soda Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Demand for Alternative of Sugar Having Soft Drinks
- Growing Demand for the Portable Packaging
- European Soft Drink Industry Highly Contributing to the European Economy and Providing 1.7 Million Jobs in the Supply Chain Sector
- The slowdown in Economic Growth Because of Coronavirus Pandemic
- The coronavirus pandemic brings the important nature of the European food and drink industry into loud focus. In the face of lockdowns, and border closure, this sector is managed to supply to the million citizens of Europe. Although companies are investing more in research and development to meet the consumer changing needs. In the face of the huge demand soft drink market.
- Rising Concern Towards the Doubling of Obesity Among Children
- Increase in Sales of Alternative Beverages
Key Market Developments:
In Dec 2019, Pepsi announced the launch of a coffee-flavored soda drink, this is made up of vanilla flavors. It is available in 12 oz cans. Through this initiative, the company becoming more competitive and capture major market share.
The soda market is at its mature stage, although companies are investing more in research and development to meet the consumer changing needs. In the face of the huge demand soft drink market the production enterprises across Europe should be updated their product portfolio with less content of soda, and more towards healthier drinks and the use of advanced production and packaging technology so that the soft drinks may reach and match demanding standards and gain competitive advantage.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, Soda Drinks Market, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Soda Drink market on the basis of product  , application [Food Commercial Industry and Household Sector], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Soda Drink market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Soda Drink industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Northwestern Extract Co. (United States), Carolinen (United States) and Natures Flavours, Inc. (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Soda Drink market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.