What is Online Display Advertising Services Market Scope?
Online display advertising is graphic advertising on Internet websites, apps, or social media through banners or other advertising formats made of text, images, flash, video, and audio. It is one of the ways of digital marketing that attract the right audience on the company’s website by running an eye-catchy advertisement on various digital channels like social media platforms, apps, video channels and etc. The advertiser pays a small amount of fee for online display advertising whenever someone clicks on the ad. Display advertising is a good way of building a brand image and spread its awareness. This has a mass reach and therefore display advertising is considered one of the finest ways of generating conversions.
The Online Display Advertising Services market study is being classified by Type (Retargeting, Contextual Targeting, Site Targeting and Others), by Application (Marketing and Advertising, Health, Wellness and Fitness, Construction and Others) and major geographies with country level break-up.
Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Online Display Advertising Services market throughout the predicted period.
Criteo (United States), DoubleClick Digital Marketing (United States), AdRoll (United States), Sizmek (United States), Celtra (United States), Marin Software (United States), Yahoo Gemini (United States), MediaMath (United States), Adobe Media Optimizer (United States), Quantcast Advertise (United States), Choozle Inc. (United States), Acquisio (Canada), The Trade Desk (United States) and Flashtalking (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Techmagnate (India), Straight North, LLC USA (United States), Moving Traffic Media (United States) and Investisdigital (United Kingdom).
Analyst at AMA have segmented the market study of Global Online Display Advertising Services market by Type, Application and Region.
On the basis of geography, the market of Online Display Advertising Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 27 May 2020, Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.
Influencing Market Trend
- More Brands Are Creating Data-Driven Display Advertising
- Today With an Increase in Numbers of Internet Users, Digital Marketing Has Become the Most Effective and Essential Way of Advertising the Products and Services a Company Is Offering
- The Upsurging Demand for Online Display Advertising Services from the SMEs
- The Growing Smart Phone Users across the Developing Countries
Key Target AudienceOnline Display Advertising Services Providers, Potential Investors, Regulatory & Government Bodies, End Users, Research & Consulting Firms and Others
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