Global Radio Broadcasting Market Overview:
Radio Broadcasting is using radio waves to send signals to large groups of listeners. This technology work as an alternative to the telegraph, but by the 1920s broadcast radio is taken as a major telecommunications medium. Guglielmo Marconi as the inventor of the radio. Radio broadcasting’s large business saw in 1926 after RCA started the National Broadcasting Network (NBC), a group of stations that carried syndicated network programs along with a variety of local shows soon formed its Red and Blue Network. In the US, annual radio revenue per capita was USD 67, followed by Canada USD 48, in FY 2017. The country like India is expected to grow at CAGR of 16% in the coming years. Some of the key players profiled in the study are iHeartMedia (United States), Liberty Media (United States), Sirius XM Holdings (United States), Pandora Media (United States), Cumulus Media (United States), Townsquare Media (United States), Entercom Communications (United States), Urban One (United States) and Cumulus Media (United States).
On the basis of geography, the market of Radio Broadcasting has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Frequency Bands, the sub-segment i.e. Very Low Frequency will boost the Radio Broadcasting market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing adoption of the internet for the different source of information
- high adoption of the wearable device
Market Trend
- Consolidate
- Convergence
- Monetization
Restraints
- The increasing availability of the internet and new engagement sources are attracting the youth, which is hampering radio broadcasting market
Opportunities
- The increase growth potential of radio broadcasting in Europe and the United States gave impetus to a young group of Indian entrepreneurs
Major Market Developments:
In Aug 2018, Radio One announced the acquisition of Blue Chip Broadcasting Inc. for around USD 190 million. Through this acquisition, the company acquired 15 radio stations, which are owned by Blue Chip in markets such as Cincinnati, Ohio, Louisville, Kentucky, Columbus, Ohio, Dayton, and Minneapolis. And the company also operates WDBZ-AM in Cincinnati, under the local marketing agreement, but not acquired that particular station.
In Apr 2019, WorldCasts System announced an agreement to provide ECRESO FM transmitter service to the BBC World Service. This agreement covers the offering of racks equipped with ECRESO FM transmitters in a 1+1 redundant configuration and an ECRESO Control Unit. WorldCast Systems associated services having system integration, transmitter configuration, testing, delivery, and transmitter operations training.
Despite the presence of competition and brand effect problems, due to the awareness of end-users and their demand for high-end products, investors are still optimistic about this area. There will be more new investors entering into this industry in the future. The manufacturers who want to occupy the market must depend on market mechanism reform, manufacturing equipment innovation, core technology improvement, and brand establishment.
Target Audience:
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Radio Broadcasting service providers, Wearable device Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Radio Broadcasting market on the basis of product [AM, FM, Satellite Radio, HD Radio and Internet Radio] , application [Entertainment, Commercial and Communications], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Radio Broadcasting market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Radio Broadcasting industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are
.** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Radio Broadcasting market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.