Self-Service BI Market Scope
Self-service Business Intelligence (BI) is a type of business intelligence that enables business users to access business data and analyze them. It is mainly used to assemble business data and find the solution in an assorted manner. Self-service BI tools are mainly incorporated by the companies to organize a large amount of company data in a systematic manner. The main aim of using self-service BI tools is to provide easy and understandable access to the company information by business executives and managers. Further, ease of usage and Growth of market owing to the human resources business function is driving the global Self-service Business Intelligence (BI) market.
The market study is being classified by Type (Marketing, Sales, Operations, Finance and Human resources), by Application (Fraud and Security Management, Sales and Marketing Management, Predictive Asset Maintenance, Risk and Compliance Management, Customer Engagement and Analysis, Supply Chain Management and Procurement, Operations Management and Others) and major geographies with country level break-up. According to AMA, the Global Self-Service BI market is expected to see growth rate of 15.13%
The Global Self-Service BI market is fragmented with several national and international players. Growing demand in the IT sector and early adoption of Self-service solution is driving the market. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Self-Service BI market throughout the predicted period.
Microsoft Corporation (United States), IBM Corporation (United States), Oracle Corporation (United States), SAP SE (Germany), SAS Institute (United States), Tableau Software (United States), MicroStrategy (United States), TIBCO Software (United States) and Astera Software (Pakistan) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Qlik Technologies (United States) and Zoho Corporation (United States).
AdvanceMarketAnalytics has segmented the market of Global Self-Service BI market by Type, Application and Region.
On the basis of geography, the market of Self-Service BI has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Asia Pacific on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Services, the sub-segment i.e. Managed Services will boost the Self-Service BI market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Banking, Financial Services, and Insurance (BFSI) will boost the Self-Service BI market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Model, the sub-segment i.e. On-premises will boost the Self-Service BI market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solution, the sub-segment i.e. Software will boost the Self-Service BI market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In July 2018, Astera Software Company develops enterprise-grade data management solutions, has joined hands with the leading visual analytics platform, Tableau. This partnership is geared towards enabling business users to leverage an end-to-end data management and visualization platform that offers advanced-level capabilities for data extraction, profiling, integration, warehousing, and visualization.
January 2018, Organizations are embracing self-service analytics and business intelligence (BI) are bringing these capabilities to business users of all levels. This trend is so pronounced that Gartner, Inc. predicts that by 2019, the analytics output of business users with self-service capabilities will surpass that of professional data scientists.
- Increasing Demand from Various Business Functions Including Marketing, Sales, Operations, Human Resource, and Finance
- Expansion of Volume of Business Data
- Transformation of Old BI Technique to Advanced Technique In Order To Analyze Business Data
- Growing Volume of Business Data
- Emergence of Cloud Computing BI Market
- Challenge To Deliver Single and Unified Insight of the Enterprise Data and Having the Correct Data Foundation
- Deployment of Self Service BI tools demanding an Effective Data Governance
- Concerns of Data Security and Privacy
Key Target AudienceSelf-Service BI Solution vendors, Original Equipment Manufacturers (OEMs), System integrators, Self Service BI Advisory Firms, National regulatory authorities, Venture capitalists, Self Service BI Private Equity groups and Equity research firms
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