Global Public Relations (PR) Tool Market

Public Relations (PR) Tool Comprehensive Study by Application (Online, Content Marketing), Industry Vertical (BFSI, Consumer Goods and Retail, Government and Public Sector, Healthcare, IT & Telecom, Media & Entertainment), Deployment (Hosted, On-premise), Solution (Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis, Relationship Management) Players and Region - Global Market Outlook to 2026

Public Relations (PR) Tool Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Public Relations (PR) Tool Market?

The Public Relations tools are the strategic communication process where companies, organizations and individuals used the techniques to build mutual relationships with the public. The Public Relations tools offer latest media and other direct and indirect mediums to creates and maintain a positive brand image and a strong relationship with the target audience. Major driving factors for the Public Relations tools market are providing real-time intelligence for different end user, which is highly proficient during data drilling and gathering insights. This factor is expected to boost the global market. The major companies are adding more proven technologies systematically and strategically in Asia-Pacific countries as these countries are focused on fastest-growing verticals in the digital, online, and print media sector.

The market study is being classified, by Application (Online and Content Marketing) and major geographies with country level break-up.

Google Inc. (United States), Business Wire Inc. (United States), Salesforce.com (United States), Meltwater Inc. (United States), Cision AB (United States), AirPR Software (United States), Iris PR Software (United States), ISentia (Australia), Onalytica (United States) and Prezly (United States) are some of the key players profiled in the study. Additionally, the Manufacturers which are also part of the research are Narrative Science (United States), Rocket Fuel (United States) and iPR Software (United States).

Research Analyst at AMA predicts that United States Manufacturers will contribute to the maximum growth of Global Public Relations (PR) Tool market throughout the predicted period.

Segment Analysis
Analyst at AMA have segmented the market study of Global Public Relations (PR) Tool market by Type, Application and Region.

On the basis of geography, the market of Public Relations (PR) Tool has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Market Drivers
  • Rapid Digital Communication And Social Media Propelled The Public Relations (PR) Tools Market.
  • Increase In Demand Of Public Relations (PR) Tools In Tracking And Monitoring Of Activities.

Market Trend
  • Increasing demand of Public Relations (PR) Tools in different end users for promotional activities.
  • Collaboration and Tie Up Of Leading Players

Restraints
  • High Maintenance Cost Associated With Wheel Loaders.
  • The Wheel Loaders Transition Is Inconvenient.

Opportunities
  • Innovation in Technology Such As Big Data, Analytics, Machine Learning and Artificial Intelligence Used By Public Relation Tools.
  • Increase in Demand of Public Relations in Information and Healthcare Industries.

Challenges
  • Lack of Control Over Message Releases from the Digital and Broadcast Media Outlets.
  • High Cost than the Other Methods.


Market Leaders and some development strategies
In January 2019, Cision acquired TrendKite a public relations platform for USD 225 million. This acquisition is beneficial in providing artificial intelligence and analytics to measure and monitor the earned media communications and campaigns.
Apple launched a iphone 5, which is beneficial in providing a buzz around the iPhone 5 to attract potential customers, gain the media’s interest and promote sales. This is the best way of using PR strategy in successful business launch.
“According to copyright protection act , any brochures or other PR material that you create will be automatically copyrighted, but you should consider registering for additional copyright protection too.”

Key Target Audience
Public Relations (PR) Tool Manufacturers, Public Relations (PR) Tool Traders, End-Use Market Participants of Different Segments of Public Relations (PR) Tool, Government and Research Organizations, Associations and Industrial Bodies, Research and Consulting Firms, R&D Institutions and Others

Report Objectives / Segmentation Covered

By Application
  • Online
  • Content Marketing
By Industry Vertical
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • Healthcare
  • IT & Telecom
  • Media & Entertainment

By Deployment
  • Hosted
  • On-premise

By Solution
  • Publishing Tools
  • Social Media Monitoring & Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring, and Analysis
  • Relationship Management

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rapid Digital Communication And Social Media Propelled The Public Relations (PR) Tools Market.
      • 3.2.2. Increase In Demand Of Public Relations (PR) Tools In Tracking And Monitoring Of Activities.
    • 3.3. Market Challenges
      • 3.3.1. Lack of Control Over Message Releases from the Digital and Broadcast Media Outlets.
      • 3.3.2. High Cost than the Other Methods.
    • 3.4. Market Trends
      • 3.4.1. Increasing demand of Public Relations (PR) Tools in different end users for promotional activities.
      • 3.4.2. Collaboration and Tie Up Of Leading Players
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Public Relations (PR) Tool, by Application, Industry Vertical, Deployment, Solution and Region (value and price ) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Public Relations (PR) Tool (Value)
      • 5.2.1. Global Public Relations (PR) Tool by: Application (Value)
        • 5.2.1.1. Online
        • 5.2.1.2. Content Marketing
      • 5.2.2. Global Public Relations (PR) Tool by: Industry Vertical (Value)
        • 5.2.2.1. BFSI
        • 5.2.2.2. Consumer Goods and Retail
        • 5.2.2.3. Government and Public Sector
        • 5.2.2.4. Healthcare
        • 5.2.2.5. IT & Telecom
        • 5.2.2.6. Media & Entertainment
      • 5.2.3. Global Public Relations (PR) Tool by: Deployment (Value)
        • 5.2.3.1. Hosted
        • 5.2.3.2. On-premise
      • 5.2.4. Global Public Relations (PR) Tool by: Solution (Value)
        • 5.2.4.1. Publishing Tools
        • 5.2.4.2. Social Media Monitoring & Management
        • 5.2.4.3. Content Creation and Distribution
        • 5.2.4.4. Data Aggregation, Monitoring, and Analysis
        • 5.2.4.5. Relationship Management
      • 5.2.5. Global Public Relations (PR) Tool Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Public Relations (PR) Tool (Price)
  • 6. Public Relations (PR) Tool: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Business Wire Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Salesforce.com (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Meltwater Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Cision AB (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. AirPR Software (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Iris PR Software (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. ISentia (Australia)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Onalytica (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Prezly (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Public Relations (PR) Tool Sale, by Application, Industry Vertical, Deployment, Solution and Region (value and price ) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Public Relations (PR) Tool (Value)
      • 7.2.1. Global Public Relations (PR) Tool by: Application (Value)
        • 7.2.1.1. Online
        • 7.2.1.2. Content Marketing
      • 7.2.2. Global Public Relations (PR) Tool by: Industry Vertical (Value)
        • 7.2.2.1. BFSI
        • 7.2.2.2. Consumer Goods and Retail
        • 7.2.2.3. Government and Public Sector
        • 7.2.2.4. Healthcare
        • 7.2.2.5. IT & Telecom
        • 7.2.2.6. Media & Entertainment
      • 7.2.3. Global Public Relations (PR) Tool by: Deployment (Value)
        • 7.2.3.1. Hosted
        • 7.2.3.2. On-premise
      • 7.2.4. Global Public Relations (PR) Tool by: Solution (Value)
        • 7.2.4.1. Publishing Tools
        • 7.2.4.2. Social Media Monitoring & Management
        • 7.2.4.3. Content Creation and Distribution
        • 7.2.4.4. Data Aggregation, Monitoring, and Analysis
        • 7.2.4.5. Relationship Management
      • 7.2.5. Global Public Relations (PR) Tool Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Public Relations (PR) Tool (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Public Relations (PR) Tool: by Application(USD Million)
  • Table 2. Public Relations (PR) Tool Online , by Region USD Million (2015-2020)
  • Table 3. Public Relations (PR) Tool Content Marketing , by Region USD Million (2015-2020)
  • Table 4. Public Relations (PR) Tool: by Industry Vertical(USD Million)
  • Table 5. Public Relations (PR) Tool BFSI , by Region USD Million (2015-2020)
  • Table 6. Public Relations (PR) Tool Consumer Goods and Retail , by Region USD Million (2015-2020)
  • Table 7. Public Relations (PR) Tool Government and Public Sector , by Region USD Million (2015-2020)
  • Table 8. Public Relations (PR) Tool Healthcare , by Region USD Million (2015-2020)
  • Table 9. Public Relations (PR) Tool IT & Telecom , by Region USD Million (2015-2020)
  • Table 10. Public Relations (PR) Tool Media & Entertainment , by Region USD Million (2015-2020)
  • Table 11. Public Relations (PR) Tool: by Deployment(USD Million)
  • Table 12. Public Relations (PR) Tool Hosted , by Region USD Million (2015-2020)
  • Table 13. Public Relations (PR) Tool On-premise , by Region USD Million (2015-2020)
  • Table 14. Public Relations (PR) Tool: by Solution(USD Million)
  • Table 15. Public Relations (PR) Tool Publishing Tools , by Region USD Million (2015-2020)
  • Table 16. Public Relations (PR) Tool Social Media Monitoring & Management , by Region USD Million (2015-2020)
  • Table 17. Public Relations (PR) Tool Content Creation and Distribution , by Region USD Million (2015-2020)
  • Table 18. Public Relations (PR) Tool Data Aggregation, Monitoring, and Analysis , by Region USD Million (2015-2020)
  • Table 19. Public Relations (PR) Tool Relationship Management , by Region USD Million (2015-2020)
  • Table 20. South America Public Relations (PR) Tool, by Country USD Million (2015-2020)
  • Table 21. South America Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 22. South America Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 23. South America Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 24. South America Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 25. Brazil Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 26. Brazil Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 27. Brazil Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 28. Brazil Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 29. Argentina Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 30. Argentina Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 31. Argentina Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 32. Argentina Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 33. Rest of South America Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 34. Rest of South America Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 35. Rest of South America Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 36. Rest of South America Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 37. Asia Pacific Public Relations (PR) Tool, by Country USD Million (2015-2020)
  • Table 38. Asia Pacific Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 39. Asia Pacific Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 40. Asia Pacific Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 41. Asia Pacific Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 42. China Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 43. China Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 44. China Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 45. China Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 46. Japan Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 47. Japan Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 48. Japan Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 49. Japan Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 50. India Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 51. India Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 52. India Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 53. India Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 54. South Korea Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 55. South Korea Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 56. South Korea Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 57. South Korea Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 58. Taiwan Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 59. Taiwan Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 60. Taiwan Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 61. Taiwan Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 62. Australia Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 63. Australia Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 64. Australia Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 65. Australia Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 66. Rest of Asia-Pacific Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 67. Rest of Asia-Pacific Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 68. Rest of Asia-Pacific Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 69. Rest of Asia-Pacific Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 70. Europe Public Relations (PR) Tool, by Country USD Million (2015-2020)
  • Table 71. Europe Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 72. Europe Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 73. Europe Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 74. Europe Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 75. Germany Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 76. Germany Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 77. Germany Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 78. Germany Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 79. France Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 80. France Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 81. France Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 82. France Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 83. Italy Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 84. Italy Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 85. Italy Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 86. Italy Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 87. United Kingdom Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 88. United Kingdom Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 89. United Kingdom Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 90. United Kingdom Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 91. Netherlands Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 92. Netherlands Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 93. Netherlands Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 94. Netherlands Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 95. Rest of Europe Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 96. Rest of Europe Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 97. Rest of Europe Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 98. Rest of Europe Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 99. MEA Public Relations (PR) Tool, by Country USD Million (2015-2020)
  • Table 100. MEA Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 101. MEA Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 102. MEA Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 103. MEA Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 104. Middle East Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 105. Middle East Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 106. Middle East Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 107. Middle East Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 108. Africa Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 109. Africa Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 110. Africa Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 111. Africa Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 112. North America Public Relations (PR) Tool, by Country USD Million (2015-2020)
  • Table 113. North America Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 114. North America Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 115. North America Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 116. North America Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 117. United States Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 118. United States Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 119. United States Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 120. United States Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 121. Canada Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 122. Canada Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 123. Canada Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 124. Canada Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 125. Mexico Public Relations (PR) Tool, by Application USD Million (2015-2020)
  • Table 126. Mexico Public Relations (PR) Tool, by Industry Vertical USD Million (2015-2020)
  • Table 127. Mexico Public Relations (PR) Tool, by Deployment USD Million (2015-2020)
  • Table 128. Mexico Public Relations (PR) Tool, by Solution USD Million (2015-2020)
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Public Relations (PR) Tool: by Application(USD Million)
  • Table 140. Public Relations (PR) Tool Online , by Region USD Million (2021-2026)
  • Table 141. Public Relations (PR) Tool Content Marketing , by Region USD Million (2021-2026)
  • Table 142. Public Relations (PR) Tool: by Industry Vertical(USD Million)
  • Table 143. Public Relations (PR) Tool BFSI , by Region USD Million (2021-2026)
  • Table 144. Public Relations (PR) Tool Consumer Goods and Retail , by Region USD Million (2021-2026)
  • Table 145. Public Relations (PR) Tool Government and Public Sector , by Region USD Million (2021-2026)
  • Table 146. Public Relations (PR) Tool Healthcare , by Region USD Million (2021-2026)
  • Table 147. Public Relations (PR) Tool IT & Telecom , by Region USD Million (2021-2026)
  • Table 148. Public Relations (PR) Tool Media & Entertainment , by Region USD Million (2021-2026)
  • Table 149. Public Relations (PR) Tool: by Deployment(USD Million)
  • Table 150. Public Relations (PR) Tool Hosted , by Region USD Million (2021-2026)
  • Table 151. Public Relations (PR) Tool On-premise , by Region USD Million (2021-2026)
  • Table 152. Public Relations (PR) Tool: by Solution(USD Million)
  • Table 153. Public Relations (PR) Tool Publishing Tools , by Region USD Million (2021-2026)
  • Table 154. Public Relations (PR) Tool Social Media Monitoring & Management , by Region USD Million (2021-2026)
  • Table 155. Public Relations (PR) Tool Content Creation and Distribution , by Region USD Million (2021-2026)
  • Table 156. Public Relations (PR) Tool Data Aggregation, Monitoring, and Analysis , by Region USD Million (2021-2026)
  • Table 157. Public Relations (PR) Tool Relationship Management , by Region USD Million (2021-2026)
  • Table 158. South America Public Relations (PR) Tool, by Country USD Million (2021-2026)
  • Table 159. South America Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 160. South America Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 161. South America Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 162. South America Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 163. Brazil Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 164. Brazil Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 165. Brazil Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 166. Brazil Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 167. Argentina Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 168. Argentina Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 169. Argentina Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 170. Argentina Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 171. Rest of South America Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 172. Rest of South America Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 173. Rest of South America Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 174. Rest of South America Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 175. Asia Pacific Public Relations (PR) Tool, by Country USD Million (2021-2026)
  • Table 176. Asia Pacific Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 177. Asia Pacific Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 178. Asia Pacific Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 179. Asia Pacific Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 180. China Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 181. China Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 182. China Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 183. China Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 184. Japan Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 185. Japan Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 186. Japan Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 187. Japan Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 188. India Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 189. India Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 190. India Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 191. India Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 192. South Korea Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 193. South Korea Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 194. South Korea Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 195. South Korea Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 196. Taiwan Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 197. Taiwan Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 198. Taiwan Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 199. Taiwan Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 200. Australia Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 201. Australia Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 202. Australia Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 203. Australia Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 204. Rest of Asia-Pacific Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 205. Rest of Asia-Pacific Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 206. Rest of Asia-Pacific Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 207. Rest of Asia-Pacific Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 208. Europe Public Relations (PR) Tool, by Country USD Million (2021-2026)
  • Table 209. Europe Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 210. Europe Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 211. Europe Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 212. Europe Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 213. Germany Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 214. Germany Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 215. Germany Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 216. Germany Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 217. France Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 218. France Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 219. France Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 220. France Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 221. Italy Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 222. Italy Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 223. Italy Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 224. Italy Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 225. United Kingdom Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 226. United Kingdom Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 227. United Kingdom Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 228. United Kingdom Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 229. Netherlands Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 230. Netherlands Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 231. Netherlands Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 232. Netherlands Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 233. Rest of Europe Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 234. Rest of Europe Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 235. Rest of Europe Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 236. Rest of Europe Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 237. MEA Public Relations (PR) Tool, by Country USD Million (2021-2026)
  • Table 238. MEA Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 239. MEA Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 240. MEA Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 241. MEA Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 242. Middle East Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 243. Middle East Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 244. Middle East Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 245. Middle East Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 246. Africa Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 247. Africa Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 248. Africa Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 249. Africa Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 250. North America Public Relations (PR) Tool, by Country USD Million (2021-2026)
  • Table 251. North America Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 252. North America Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 253. North America Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 254. North America Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 255. United States Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 256. United States Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 257. United States Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 258. United States Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 259. Canada Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 260. Canada Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 261. Canada Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 262. Canada Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 263. Mexico Public Relations (PR) Tool, by Application USD Million (2021-2026)
  • Table 264. Mexico Public Relations (PR) Tool, by Industry Vertical USD Million (2021-2026)
  • Table 265. Mexico Public Relations (PR) Tool, by Deployment USD Million (2021-2026)
  • Table 266. Mexico Public Relations (PR) Tool, by Solution USD Million (2021-2026)
  • Table 267. Research Programs/Design for This Report
  • Table 268. Key Data Information from Secondary Sources
  • Table 269. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Public Relations (PR) Tool: by Application USD Million (2015-2020)
  • Figure 5. Global Public Relations (PR) Tool: by Industry Vertical USD Million (2015-2020)
  • Figure 6. Global Public Relations (PR) Tool: by Deployment USD Million (2015-2020)
  • Figure 7. Global Public Relations (PR) Tool: by Solution USD Million (2015-2020)
  • Figure 8. South America Public Relations (PR) Tool Share (%), by Country
  • Figure 9. Asia Pacific Public Relations (PR) Tool Share (%), by Country
  • Figure 10. Europe Public Relations (PR) Tool Share (%), by Country
  • Figure 11. MEA Public Relations (PR) Tool Share (%), by Country
  • Figure 12. North America Public Relations (PR) Tool Share (%), by Country
  • Figure 13. Global Public Relations (PR) Tool share by Players 2020 (%)
  • Figure 14. Global Public Relations (PR) Tool share by Players (Top 3) 2020(%)
  • Figure 15. Global Public Relations (PR) Tool share by Players (Top 5) 2020(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Google Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 18. Google Inc. (United States) Revenue: by Geography 2020
  • Figure 19. Business Wire Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 20. Business Wire Inc. (United States) Revenue: by Geography 2020
  • Figure 21. Salesforce.com (United States) Revenue, Net Income and Gross profit
  • Figure 22. Salesforce.com (United States) Revenue: by Geography 2020
  • Figure 23. Meltwater Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 24. Meltwater Inc. (United States) Revenue: by Geography 2020
  • Figure 25. Cision AB (United States) Revenue, Net Income and Gross profit
  • Figure 26. Cision AB (United States) Revenue: by Geography 2020
  • Figure 27. AirPR Software (United States) Revenue, Net Income and Gross profit
  • Figure 28. AirPR Software (United States) Revenue: by Geography 2020
  • Figure 29. Iris PR Software (United States) Revenue, Net Income and Gross profit
  • Figure 30. Iris PR Software (United States) Revenue: by Geography 2020
  • Figure 31. ISentia (Australia) Revenue, Net Income and Gross profit
  • Figure 32. ISentia (Australia) Revenue: by Geography 2020
  • Figure 33. Onalytica (United States) Revenue, Net Income and Gross profit
  • Figure 34. Onalytica (United States) Revenue: by Geography 2020
  • Figure 35. Prezly (United States) Revenue, Net Income and Gross profit
  • Figure 36. Prezly (United States) Revenue: by Geography 2020
  • Figure 37. Global Public Relations (PR) Tool: by Application USD Million (2021-2026)
  • Figure 38. Global Public Relations (PR) Tool: by Industry Vertical USD Million (2021-2026)
  • Figure 39. Global Public Relations (PR) Tool: by Deployment USD Million (2021-2026)
  • Figure 40. Global Public Relations (PR) Tool: by Solution USD Million (2021-2026)
  • Figure 41. South America Public Relations (PR) Tool Share (%), by Country
  • Figure 42. Asia Pacific Public Relations (PR) Tool Share (%), by Country
  • Figure 43. Europe Public Relations (PR) Tool Share (%), by Country
  • Figure 44. MEA Public Relations (PR) Tool Share (%), by Country
  • Figure 45. North America Public Relations (PR) Tool Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Google Inc. (United States)
  • Business Wire Inc. (United States)
  • Salesforce.com (United States)
  • Meltwater Inc. (United States)
  • Cision AB (United States)
  • AirPR Software (United States)
  • Iris PR Software (United States)
  • ISentia (Australia)
  • Onalytica (United States)
  • Prezly (United States)
Additional players considered in the study are as follows:
Narrative Science (United States) , Rocket Fuel (United States) , iPR Software (United States)
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Key Highlights of Report


Sep 2021 243 Pages 97 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Public Relations (PR) Tool Market Quantitative research analysis
Global Public Relations (PR) Tool Market Qualitative Industry Analysis
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