What is Customer Success Software Market?
Customer Success Software is software that offers a unified, 360-degree view of all customer data pulled and combined from third-party applications such as email, CRM services, live chat, customer support ticket, and more for the companies. Customer success software offers features like customer engagement analytics, customer health scoring, and workflow automation complete customer profiles, real-time insights, and product usage tracking. These products are used by customer success and sales teams for the purpose of optimizing customer relationships. This has projected the growth of the global customer success software market in the forecast period.
The market study is being classified, by Application (Customer Experience Management, Sales and Marketing Management, Risk and Compliance Management, Customer Service and Others (Revenue Management and Loyalty Management)) and major geographies with country level break-up.
Gainsight (United States), Salesforce (United States), Freshworks (United States), Totango (United States), Amity (Canada), Strikedeck (United States), ChurnZero (United States), ClientSuccess (United States), Bolstra (United States) and Salesmachine (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are UserIQ (United States), Planhat (Sweden), AppsForOps (Australia), Catalyst (United States), Armatic Technologies (United States), CustomerSuccessBox (United States), Client Share (England), Wootric (United States), Komiko (United States) and Akita (Ireland).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Customer Success Software market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Customer Success Software market by Type, Application and Region.
On the basis of geography, the market of Customer Success Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Demand for Advanced Solutions to Monitor Customer Scores and Reduce Churn
- Increasing Data Volume Due to Increased Digitalization
- Rising Adoption of Artificial Intelligence and Machine Learning Technology
- Data Security and Privacy Concerns
- Increasing Investment in Customer Success Platform Startups
- Data Aggregation and Synchronization from Multiple Silos
Market Leaders and some development strategies
On 21st May 2019, Freshworks Inc. has announced that it has acquired Natero, Inc., a leading customer success management software company. The acquisition gives Freshworks a SaaS platform that unifies marketing, sales, support and, now, customer success. With Natero's AI/ML-powered technology, the Freshworks platform puts actionable data in the hands of customer success professionals.
In February 2019, Gainsight has launched Gainsight PX, a powerful and complete Product Experience Platform. The product is developed with the expertise achieved through the acquisition of Aptrinsic. It would help product managers make data-driven decisions and directly engage with their customers.
Key Target AudienceCustomer Success Software Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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