Global Online Travel Agency (OTA)

Online Travel Agency (OTA) Comprehensive Study by Type (Merchant Model, Agency Model), Services (Transportation, Travel Accommodation, Vacation Packages), Destination (Domestic Travel, International Travel), Platform (Mobile, Desktop) Players and Region - Global Market Outlook to 2030

Online Travel Agency (OTA) Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Online Travel Agency (OTA)
An online travel agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services such as hotels, flights, cars, tours, cruises, activities, and more directly with travel suppliers. Every day, millions of travellers around the world use OTAs to plan their leisure and business travel. OTAs provide access to your potential guests in locations and volumes that would be difficult for you to reach through your own marketing efforts. Furthermore, OTAs provide market insights and tools for targeting travellers, securing and processing bookings, communicating with guests, and managing reviews. The increase in disposable income of people in emerging markets, as well as the ease of comparing a variety of travel options online, are expected to fuel market growth.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)


The demand for online travel agency (OTA) is increasing with each passing day. The businesses in this industry facing major competition with leading players of the market that includes Hotels.com, Agoda, Despegar, Expedia Group, Booking Holdings Inc. and others. Many international as well as regional providers are also participants in the industry and directly compete with leaders. It has been identified that market leading players are investing heavily in growth strategies such as technological development, resource utilization to enhance their market position. The market leaders such as Hotels.com, Agoda, Despegar, Expedia Group, Booking Holdings Inc. and others demonstrate a market-defining vision of how online travel agency (OTA) solutions can help top-line business executives achieve their business objectives. Leaders have the ability to execute against that vision through both products and services. They have demonstrated solid business results in the form of revenue and earnings. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Online Travel Agency (OTA) market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Hotels.com (United States), Agoda (Singapore), Despegar (Argentina), Expedia Group (United States), Booking Holdings Inc. (United States), Trip.com (China), MakeMyTrip (India), American Express Global Business Travel (United States), Rakuten (Japan), TripAdvisor (United States), Trivago N.V. (Germany), Thomas Cook Group (United Kingdom) and Airbnb Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are eDreams ODIGEO (Spain), lastminute.com (United Kingdom), Hostelworld Group (Ireland) and Fareportal (United States).

Segmentation Overview
AMA Research has segmented the market of Global Online Travel Agency (OTA) market by Type (Merchant Model and Agency Model) and Region.



On the basis of geography, the market of Online Travel Agency (OTA) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by , the sub-segment i.e. will boost the Online Travel Agency (OTA) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Emergence of AI Chabot’s

Market Growth Drivers:
Rise in Internet Penetration and Innovative Mobile Apps and Increase in International and Domestic Tourism

Challenges:
High Competition among Established Players and Fluctuations in Demand Share Due to Enforcement of Stringent Lockdown Measures

Restraints:
Stringent Government Regulations Related to Sustainable Tourism and High Cost of Online Booking Charge

Opportunities:
Rising Opportunities in Emerging Economies

Market Leaders and their expansionary development strategies
In May 2021 American Express Global Business Travel had announced the acquisition of Egencia. GBT will further continue to invest in the Egencia brand and technology as part of the world's leading business travel platform. GBT and Egencia will offer comprehensive technology and customer solutions across all segments of business travel. Combining Egencia with GBT's Supply MarketPlace, one of the most comprehensive sources of content and experiences for business travellers, would provide customers with more options and suppliers with greater access to business travellers. Meanwhile, with both the Egencia platform and GBT's Neo Technology Group, the company would be well-positioned to develop the best solutions for the future of business travel.
In May 2022, Despegar acquired Viajanet, a prominent Brazilian online travel agency (OTA). This acquisition aimed to expand Despegar's reach in the Brazilian market, enhance its product offerings, and also offer a more comprehensive range of travel products and services to customers,


Key Target Audience
Venture and Capitalist, New entrants/investors, Analysts and Strategic Business Partners, Travel Agents/Brokers and End-use industries

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Merchant Model
  • Agency Model
By Services
  • Transportation
  • Travel Accommodation
  • Vacation Packages

By Destination
  • Domestic Travel
  • International Travel

By Platform
  • Mobile
  • Desktop

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rise in Internet Penetration and Innovative Mobile Apps
      • 3.2.2. Increase in International and Domestic Tourism
    • 3.3. Market Challenges
      • 3.3.1. High Competition among Established Players
      • 3.3.2. Fluctuations in Demand Share Due to Enforcement of Stringent Lockdown Measures
    • 3.4. Market Trends
      • 3.4.1. Emergence of AI Chabot’s
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Online Travel Agency (OTA), by Type, Services, Destination, Platform and Region (value and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Online Travel Agency (OTA) (Value)
      • 5.2.1. Global Online Travel Agency (OTA) by: Type (Value)
        • 5.2.1.1. Merchant Model
        • 5.2.1.2. Agency Model
      • 5.2.2. Global Online Travel Agency (OTA) by: Services (Value)
        • 5.2.2.1. Transportation
        • 5.2.2.2. Travel Accommodation
        • 5.2.2.3. Vacation Packages
      • 5.2.3. Global Online Travel Agency (OTA) by: Destination (Value)
        • 5.2.3.1. Domestic Travel
        • 5.2.3.2. International Travel
      • 5.2.4. Global Online Travel Agency (OTA) by: Platform (Value)
        • 5.2.4.1. Mobile
        • 5.2.4.2. Desktop
      • 5.2.5. Global Online Travel Agency (OTA) Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Online Travel Agency (OTA) (Price)
      • 5.3.1. Global Online Travel Agency (OTA) by: Type (Price)
  • 6. Online Travel Agency (OTA): Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Hotels.com (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Agoda (Singapore)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Despegar (Argentina)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Expedia Group (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Booking Holdings Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Trip.com (China)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. MakeMyTrip (India)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. American Express Global Business Travel (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Rakuten (Japan)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. TripAdvisor (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Trivago N.V. (Germany)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Thomas Cook Group (United Kingdom)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. Airbnb Inc. (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
  • 7. Global Online Travel Agency (OTA) Sale, by Type, Services, Destination, Platform and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Online Travel Agency (OTA) (Value)
      • 7.2.1. Global Online Travel Agency (OTA) by: Type (Value)
        • 7.2.1.1. Merchant Model
        • 7.2.1.2. Agency Model
      • 7.2.2. Global Online Travel Agency (OTA) by: Services (Value)
        • 7.2.2.1. Transportation
        • 7.2.2.2. Travel Accommodation
        • 7.2.2.3. Vacation Packages
      • 7.2.3. Global Online Travel Agency (OTA) by: Destination (Value)
        • 7.2.3.1. Domestic Travel
        • 7.2.3.2. International Travel
      • 7.2.4. Global Online Travel Agency (OTA) by: Platform (Value)
        • 7.2.4.1. Mobile
        • 7.2.4.2. Desktop
      • 7.2.5. Global Online Travel Agency (OTA) Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Online Travel Agency (OTA) (Price)
      • 7.3.1. Global Online Travel Agency (OTA) by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Online Travel Agency (OTA): by Type(USD Million)
  • Table 2. Online Travel Agency (OTA) Merchant Model , by Region USD Million (2018-2023)
  • Table 3. Online Travel Agency (OTA) Agency Model , by Region USD Million (2018-2023)
  • Table 4. Online Travel Agency (OTA): by Services(USD Million)
  • Table 5. Online Travel Agency (OTA) Transportation , by Region USD Million (2018-2023)
  • Table 6. Online Travel Agency (OTA) Travel Accommodation , by Region USD Million (2018-2023)
  • Table 7. Online Travel Agency (OTA) Vacation Packages , by Region USD Million (2018-2023)
  • Table 8. Online Travel Agency (OTA): by Destination(USD Million)
  • Table 9. Online Travel Agency (OTA) Domestic Travel , by Region USD Million (2018-2023)
  • Table 10. Online Travel Agency (OTA) International Travel , by Region USD Million (2018-2023)
  • Table 11. Online Travel Agency (OTA): by Platform(USD Million)
  • Table 12. Online Travel Agency (OTA) Mobile , by Region USD Million (2018-2023)
  • Table 13. Online Travel Agency (OTA) Desktop , by Region USD Million (2018-2023)
  • Table 14. South America Online Travel Agency (OTA), by Country USD Million (2018-2023)
  • Table 15. South America Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 16. South America Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 17. South America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 18. South America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 19. Brazil Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 20. Brazil Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 21. Brazil Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 22. Brazil Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 23. Argentina Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 24. Argentina Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 25. Argentina Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 26. Argentina Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 27. Rest of South America Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 28. Rest of South America Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 29. Rest of South America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 30. Rest of South America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 31. Asia Pacific Online Travel Agency (OTA), by Country USD Million (2018-2023)
  • Table 32. Asia Pacific Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 33. Asia Pacific Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 34. Asia Pacific Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 35. Asia Pacific Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 36. China Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 37. China Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 38. China Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 39. China Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 40. Japan Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 41. Japan Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 42. Japan Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 43. Japan Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 44. India Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 45. India Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 46. India Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 47. India Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 48. South Korea Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 49. South Korea Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 50. South Korea Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 51. South Korea Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 52. Taiwan Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 53. Taiwan Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 54. Taiwan Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 55. Taiwan Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 56. Australia Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 57. Australia Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 58. Australia Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 59. Australia Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 60. Rest of Asia-Pacific Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 61. Rest of Asia-Pacific Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 62. Rest of Asia-Pacific Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 63. Rest of Asia-Pacific Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 64. Europe Online Travel Agency (OTA), by Country USD Million (2018-2023)
  • Table 65. Europe Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 66. Europe Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 67. Europe Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 68. Europe Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 69. Germany Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 70. Germany Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 71. Germany Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 72. Germany Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 73. France Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 74. France Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 75. France Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 76. France Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 77. Italy Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 78. Italy Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 79. Italy Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 80. Italy Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 81. United Kingdom Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 82. United Kingdom Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 83. United Kingdom Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 84. United Kingdom Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 85. Netherlands Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 86. Netherlands Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 87. Netherlands Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 88. Netherlands Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 89. Rest of Europe Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 90. Rest of Europe Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 91. Rest of Europe Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 92. Rest of Europe Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 93. MEA Online Travel Agency (OTA), by Country USD Million (2018-2023)
  • Table 94. MEA Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 95. MEA Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 96. MEA Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 97. MEA Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 98. Middle East Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 99. Middle East Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 100. Middle East Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 101. Middle East Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 102. Africa Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 103. Africa Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 104. Africa Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 105. Africa Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 106. North America Online Travel Agency (OTA), by Country USD Million (2018-2023)
  • Table 107. North America Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 108. North America Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 109. North America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 110. North America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 111. United States Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 112. United States Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 113. United States Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 114. United States Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 115. Canada Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 116. Canada Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 117. Canada Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 118. Canada Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 119. Mexico Online Travel Agency (OTA), by Type USD Million (2018-2023)
  • Table 120. Mexico Online Travel Agency (OTA), by Services USD Million (2018-2023)
  • Table 121. Mexico Online Travel Agency (OTA), by Destination USD Million (2018-2023)
  • Table 122. Mexico Online Travel Agency (OTA), by Platform USD Million (2018-2023)
  • Table 123. Online Travel Agency (OTA): by Type(USD/Units)
  • Table 124. Company Basic Information, Sales Area and Its Competitors
  • Table 125. Company Basic Information, Sales Area and Its Competitors
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Online Travel Agency (OTA): by Type(USD Million)
  • Table 138. Online Travel Agency (OTA) Merchant Model , by Region USD Million (2025-2030)
  • Table 139. Online Travel Agency (OTA) Agency Model , by Region USD Million (2025-2030)
  • Table 140. Online Travel Agency (OTA): by Services(USD Million)
  • Table 141. Online Travel Agency (OTA) Transportation , by Region USD Million (2025-2030)
  • Table 142. Online Travel Agency (OTA) Travel Accommodation , by Region USD Million (2025-2030)
  • Table 143. Online Travel Agency (OTA) Vacation Packages , by Region USD Million (2025-2030)
  • Table 144. Online Travel Agency (OTA): by Destination(USD Million)
  • Table 145. Online Travel Agency (OTA) Domestic Travel , by Region USD Million (2025-2030)
  • Table 146. Online Travel Agency (OTA) International Travel , by Region USD Million (2025-2030)
  • Table 147. Online Travel Agency (OTA): by Platform(USD Million)
  • Table 148. Online Travel Agency (OTA) Mobile , by Region USD Million (2025-2030)
  • Table 149. Online Travel Agency (OTA) Desktop , by Region USD Million (2025-2030)
  • Table 150. South America Online Travel Agency (OTA), by Country USD Million (2025-2030)
  • Table 151. South America Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 152. South America Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 153. South America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 154. South America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 155. Brazil Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 156. Brazil Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 157. Brazil Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 158. Brazil Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 159. Argentina Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 160. Argentina Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 161. Argentina Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 162. Argentina Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 163. Rest of South America Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 164. Rest of South America Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 165. Rest of South America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 166. Rest of South America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 167. Asia Pacific Online Travel Agency (OTA), by Country USD Million (2025-2030)
  • Table 168. Asia Pacific Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 169. Asia Pacific Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 170. Asia Pacific Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 171. Asia Pacific Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 172. China Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 173. China Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 174. China Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 175. China Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 176. Japan Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 177. Japan Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 178. Japan Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 179. Japan Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 180. India Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 181. India Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 182. India Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 183. India Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 184. South Korea Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 185. South Korea Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 186. South Korea Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 187. South Korea Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 188. Taiwan Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 189. Taiwan Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 190. Taiwan Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 191. Taiwan Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 192. Australia Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 193. Australia Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 194. Australia Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 195. Australia Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 196. Rest of Asia-Pacific Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 197. Rest of Asia-Pacific Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 198. Rest of Asia-Pacific Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 199. Rest of Asia-Pacific Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 200. Europe Online Travel Agency (OTA), by Country USD Million (2025-2030)
  • Table 201. Europe Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 202. Europe Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 203. Europe Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 204. Europe Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 205. Germany Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 206. Germany Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 207. Germany Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 208. Germany Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 209. France Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 210. France Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 211. France Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 212. France Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 213. Italy Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 214. Italy Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 215. Italy Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 216. Italy Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 217. United Kingdom Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 218. United Kingdom Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 219. United Kingdom Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 220. United Kingdom Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 221. Netherlands Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 222. Netherlands Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 223. Netherlands Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 224. Netherlands Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 225. Rest of Europe Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 226. Rest of Europe Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 227. Rest of Europe Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 228. Rest of Europe Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 229. MEA Online Travel Agency (OTA), by Country USD Million (2025-2030)
  • Table 230. MEA Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 231. MEA Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 232. MEA Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 233. MEA Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 234. Middle East Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 235. Middle East Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 236. Middle East Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 237. Middle East Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 238. Africa Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 239. Africa Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 240. Africa Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 241. Africa Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 242. North America Online Travel Agency (OTA), by Country USD Million (2025-2030)
  • Table 243. North America Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 244. North America Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 245. North America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 246. North America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 247. United States Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 248. United States Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 249. United States Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 250. United States Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 251. Canada Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 252. Canada Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 253. Canada Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 254. Canada Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 255. Mexico Online Travel Agency (OTA), by Type USD Million (2025-2030)
  • Table 256. Mexico Online Travel Agency (OTA), by Services USD Million (2025-2030)
  • Table 257. Mexico Online Travel Agency (OTA), by Destination USD Million (2025-2030)
  • Table 258. Mexico Online Travel Agency (OTA), by Platform USD Million (2025-2030)
  • Table 259. Online Travel Agency (OTA): by Type(USD/Units)
  • Table 260. Research Programs/Design for This Report
  • Table 261. Key Data Information from Secondary Sources
  • Table 262. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Online Travel Agency (OTA): by Type USD Million (2018-2023)
  • Figure 5. Global Online Travel Agency (OTA): by Services USD Million (2018-2023)
  • Figure 6. Global Online Travel Agency (OTA): by Destination USD Million (2018-2023)
  • Figure 7. Global Online Travel Agency (OTA): by Platform USD Million (2018-2023)
  • Figure 8. South America Online Travel Agency (OTA) Share (%), by Country
  • Figure 9. Asia Pacific Online Travel Agency (OTA) Share (%), by Country
  • Figure 10. Europe Online Travel Agency (OTA) Share (%), by Country
  • Figure 11. MEA Online Travel Agency (OTA) Share (%), by Country
  • Figure 12. North America Online Travel Agency (OTA) Share (%), by Country
  • Figure 13. Global Online Travel Agency (OTA): by Type USD/Units (2018-2023)
  • Figure 14. Global Online Travel Agency (OTA) share by Players 2023 (%)
  • Figure 15. Global Online Travel Agency (OTA) share by Players (Top 3) 2023(%)
  • Figure 16. Global Online Travel Agency (OTA) share by Players (Top 5) 2023(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Hotels.com (United States) Revenue, Net Income and Gross profit
  • Figure 19. Hotels.com (United States) Revenue: by Geography 2023
  • Figure 20. Agoda (Singapore) Revenue, Net Income and Gross profit
  • Figure 21. Agoda (Singapore) Revenue: by Geography 2023
  • Figure 22. Despegar (Argentina) Revenue, Net Income and Gross profit
  • Figure 23. Despegar (Argentina) Revenue: by Geography 2023
  • Figure 24. Expedia Group (United States) Revenue, Net Income and Gross profit
  • Figure 25. Expedia Group (United States) Revenue: by Geography 2023
  • Figure 26. Booking Holdings Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 27. Booking Holdings Inc. (United States) Revenue: by Geography 2023
  • Figure 28. Trip.com (China) Revenue, Net Income and Gross profit
  • Figure 29. Trip.com (China) Revenue: by Geography 2023
  • Figure 30. MakeMyTrip (India) Revenue, Net Income and Gross profit
  • Figure 31. MakeMyTrip (India) Revenue: by Geography 2023
  • Figure 32. American Express Global Business Travel (United States) Revenue, Net Income and Gross profit
  • Figure 33. American Express Global Business Travel (United States) Revenue: by Geography 2023
  • Figure 34. Rakuten (Japan) Revenue, Net Income and Gross profit
  • Figure 35. Rakuten (Japan) Revenue: by Geography 2023
  • Figure 36. TripAdvisor (United States) Revenue, Net Income and Gross profit
  • Figure 37. TripAdvisor (United States) Revenue: by Geography 2023
  • Figure 38. Trivago N.V. (Germany) Revenue, Net Income and Gross profit
  • Figure 39. Trivago N.V. (Germany) Revenue: by Geography 2023
  • Figure 40. Thomas Cook Group (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 41. Thomas Cook Group (United Kingdom) Revenue: by Geography 2023
  • Figure 42. Airbnb Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 43. Airbnb Inc. (United States) Revenue: by Geography 2023
  • Figure 44. Global Online Travel Agency (OTA): by Type USD Million (2025-2030)
  • Figure 45. Global Online Travel Agency (OTA): by Services USD Million (2025-2030)
  • Figure 46. Global Online Travel Agency (OTA): by Destination USD Million (2025-2030)
  • Figure 47. Global Online Travel Agency (OTA): by Platform USD Million (2025-2030)
  • Figure 48. South America Online Travel Agency (OTA) Share (%), by Country
  • Figure 49. Asia Pacific Online Travel Agency (OTA) Share (%), by Country
  • Figure 50. Europe Online Travel Agency (OTA) Share (%), by Country
  • Figure 51. MEA Online Travel Agency (OTA) Share (%), by Country
  • Figure 52. North America Online Travel Agency (OTA) Share (%), by Country
  • Figure 53. Global Online Travel Agency (OTA): by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • Hotels.com (United States)
  • Agoda (Singapore)
  • Despegar (Argentina)
  • Expedia Group (United States)
  • Booking Holdings Inc. (United States)
  • Trip.com (China)
  • MakeMyTrip (India)
  • American Express Global Business Travel (United States)
  • Rakuten (Japan)
  • TripAdvisor (United States)
  • Trivago N.V. (Germany)
  • Thomas Cook Group (United Kingdom)
  • Airbnb Inc. (United States)
Additional players considered in the study are as follows:
eDreams ODIGEO (Spain) , lastminute.com (United Kingdom) , Hostelworld Group (Ireland) , Fareportal (United States)
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Key Highlights of Report


Apr 2024 210 Pages 95 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Online Travel Agency (OTA) Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Hotels.com (United States), Agoda (Singapore), Despegar (Argentina), Expedia Group (United States), Booking Holdings Inc. (United States), Trip.com (China), MakeMyTrip (India), American Express Global Business Travel (United States), Rakuten (Japan), TripAdvisor (United States), Trivago N.V. (Germany), Thomas Cook Group (United Kingdom) and Airbnb Inc. (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Emergence of AI Chabot’s" is seen as one of major influencing trends for Online Travel Agency (OTA) Market during projected period 2023-2030.
The Online Travel Agency (OTA) market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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