Multichannel analytics is the process of getting information from various customer channels, such as radio, television, Internet, print, etc. and then coalescing these pieces of information into one software environment which allows comprehensive reporting and analysis. Multichannel analytics helps companies to really see why people are buying or converting into customers. It often reveals, for example, the share of conversions which are based on or assisted by social media messaging. Further, the multichannel analytics enables management and employees to make real-time, data-driven decisions through the automated analysis of what is “expected” and the discovery of what is “unexpected” from their goldmine of otherwise untapped multimedia data.This growth is primarily driven by Rapid Acceptance of Multichannel Marketing for Customer Engagement and Rising Adoption of Cloud Based Services across the Industries.
Globally, a noticeable market trend is evident Rising Online Shopping Trends Due To Widespread Internet Connectivity. Major Players, such as Adobe Systems (United States), Google Inc (United States), HP Autonomy (United Kingdom), IBM (United States), Ijento Limited (United Kingdom), Oracle Corporation (United States), SAP SE (Germany), SAS (United States), Teradata Corporation (United States) and Webtrends (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On May 15, 2019 - Adobe and Software AG has announced a partnership to help companies transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile.
- Rapid Acceptance of Multichannel Marketing for Customer Engagement
- Rising Adoption of Cloud Based Services across the Industries
- Rising Online Shopping Trends Due To Widespread Internet Connectivity
Rising Need for a Unified Multichannel Analytics Solution and Growing Cloud-Based Applications and Need for Unified Multichannel Analytics Solutions
Difficulties in Data Access
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