Scope of the Study
The global dance studio software market is expected to grow at a significant pace during the forecast period, according to the AMA study. This is owing to the rising number of dance institutes and studios worldwide and increasing demand for automation across the dance industry. Moreover, the introduction of light mobile applications related to dance studio operations is also expected to raise the adoption of dance studio software due to rising smartphone penetration worldwide. In addition, fitness clubs and gyms have started offering dance courses which in turn creating anew market segment for dance studio software worldwide and are expected to create future opportunities during the forecast period.
The market study is being classified, by Application (Attendance Management, Class Management, Instructor Management, Point of Sale, Scheduling, Billing & Invoicing, Student Management and Others) and major geographies with country level break-up.
DanceStudio-Pro (United States), Jackrabbit Technologies (United States), MINDBODY, Inc. (United States), PerfectGym (United Kingdom), Acuity Scheduling (United States), AKADA SOFTWARE, INC. (United States), Bitrix, Inc. (United States), ClassJuggler (United States), Sawyer (United States), WellnessLiving Systems Inc. (Canada), SimplyBook.me (Ukraine), Amilia Enterprises Inc. (Australia), ThinkSmart Software Pty Ltd (United States) and The Studio Director (United States) are some of the key players profiled in the study.
The vendors in this market are focusing on innovating their software products in order to provide a better user interface and additional features in their software suites by launching new upgraded versions and acquiring other software technology companies. For instance, in May 2019, Mindbody announced that it has acquired Bowtie.ai (an automated AI-driven virtual receptionist solution for appointment-based businesses). Furthermore, in August 2019, Mindbody announced that it has completed the acquisition of its previous partner Simplicity First which specializes in software development, quality assurance, and project management. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Dance Studio Software market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Dance Studio Software market by Type, Application and Region.
On the basis of geography, the market of Dance Studio Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Number of Dance Studios Worldwide
- Growing Awareness for Dance Learning Among All Age Groups
- Rising Adoption of Light Applications for Dance Studio Management by Small Studio Players Propelled By Increasing Smartphone Penetration Across the World
- Growing Popularity of Trending Dance Styles such as K-Pop and Many More is Raising the Number of Students and Thereby Generating the Demand for Dance Studio Software for Studios
- Fitness Clubs and Gyms Offering Different Dance Courses for Customers Creating New Market Segment for Dance Studio Software
- Availability of Free Dance Studio Software Suites
- Growing Number of Dance Institutes Across Asia Pacific Region Will Create Huge Opportunities for Market Vendors During the Forecast Period
- Increasing Automation of Process Across Dance Institutes and Studios for Cost-Effective Management for Retaining the Students and Maximising the Earnings
- Complex User Interface of Dance Studio Software
- High Cost of Feature-based Subscriptions
Market Leaders and their expansionary development strategies
In October 2018, Togetherwork (a leader in group management software and payment solutions) announced that it has acquired DanceStudio-Pro which has unparalleled breadth and depth for studio owners, employees, and dancers wherein, DanceStudio-Pro will be an independent operating company under Togetherworks.
Analyst CommentGrowing number of dancers worldwide due to large number of motivation ans supportive platforms is one of the major factors in this market. The dancers following their passion by joining dance institutes for certification courses creating the demand for efficient dance studio management for dance institutes to cater to large number of students, different batches, instructors, bookings, and competitions. The platforms such as Youtube and Instagram are one of the major factors generating the awareness for dance among new dancers for their growth. For instance, Youtube registered 261,792 subscriptions by dance studios in a single month of August 2017 which further reached to 774,224 subscriptions in August 2019. This shows the rise in number of dance studios worldwide which will further driver the growth for dance studio software market in the near future.
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