The article cited AMA's Global Digital OOH Market Study explored substantial growth with CAGR of %. According the report, Rising Creative and Customized Ad Distribution
is one of the primary growth factors for the market. Growing Innovation in Display Technologies
is also expected to contribute significantly to the Digital OOH market. Overall, Indoor
applications of Digital OOH, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as iHeartMedia (United States), JCDecaux (France), Lamar Advertising (United States) , OUTFRONT Media (United States), Clear Channel Outdoor Holdings, Inc. (United States), Prismview LLC (United States), Daktronics (United States), NEC Display Solutions, Ltd. (Japan) and Stroer SE & Co. KGaA (Germany) may see astonishing sales in this Market and certainly improve revenue growth.
The Verticals, such as Commercial (Retail, is boosting the Digital OOH market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Digital OOH market identified that the demand is rising in many different parts of the world as "Growing Cloud and IoT Application in DOOH
". Furthermore, some recent industry insights like "In November 2023, Digital Acceleration & Transformation Expo Announced its upcoming event in New Delhi, featuring a dedicated track on DOOH, highlighting its growing importance within the marketing landscape." is constantly making the industry dynamic. One of the challenges that industry facing is "Issues Related with Interoperability Among Different Devices and Public Outcry and Inability to Generate Mass Appeal"
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of Digital OOH market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of Digital OOH market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the Digital OOH market tight? Which application/end-user category or Product Type [Billboard, Street Furniture and Transit] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Digital OOH market and other related sub-markets covered in the study.
o Key & emerging players in the Digital OOH market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Digital OOH market size is calculated using market estimation process, the Digital OOH market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Digital OOH market size has been validated using both top-down and bottom-up approaches.