The article cited AMA's Global Contextual Advertising Market Study explored substantial growth with CAGR of 18.5%. According the report, High Adoption for Mobile Advertisement
is one of the primary growth factors for the market. Increasing Number of Social Media Users across the World
is also expected to contribute significantly to the Contextual Advertising market. Overall, applications of Contextual Advertising, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Google (United States), Media.net (Dubai), Facebook (United States), Microsoft (United States), Amazon.com (United States), AOL (Austria), Yahoo (United States), Twitter (United States), IAC (United States) and Amobee (United States) may see astonishing sales in this Market and certainly improve revenue growth.
AMAs Analyst on the Global Contextual Advertising market identified that the demand is rising in many different parts of the world as "Upsurging Demand due to AI and Big Data Analytics in Digital Marketing". One of the challenges that industry facing is "Varying Standards of Regulation Policies"
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of Contextual Advertising market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of Contextual Advertising market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the Contextual Advertising market tight? Which application/end-user category or Product Type [Activity-based Advertising, Location-based Advertising and Others] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Contextual Advertising market and other related sub-markets covered in the study.
o Key & emerging players in the Contextual Advertising market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Contextual Advertising market size is calculated using market estimation process, the Contextual Advertising market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Contextual Advertising market size has been validated using both top-down and bottom-up approaches.