Global Protein Bars are expected to make a significant contribution to the overall industry, with an estimated market to reach USD6.8 Billion by 2027.

According to a lead Analyst "In 2021 - RXBAR, a Kellogg subsidiary, launched its first plant-based product. RXBAR Plant contains 10 grams of protein and substitutes pea and almond protein for the brand’s distinctive egg white protein". Buoyed by strong demand and sales, industry profit margins have increased considerably during past few years.

According to the report, some of the important driving forces behind the market growth are “Increasing health-conscious population, Increasing disposable income and Increasing demand for convenience foods”. The primary concern of any business is the reduction of the overall operating cost. The increased need for operating efficiency and meeting regulatory demands at the same time have become major challenges for the original Vendors, additional restraints impacting market are “Large number of available substitutes” which is continuously seeking attention of Industry Experts and Decision makers.

The Protein Bars Ecosystem: 2021-2027 Opportunities, Challenges, Strategies, Industry Verticals & Forecasts report presents an in-depth assessment of the Protein Bars market including latest technologies & innovation, key trends, market drivers, challenges, vertical & market applications along with deployment case studies, regulatory landscape, future roadmap and strategies, value chain and player profiles. The report also presents market size forecasts from 2021 till 2027. The forecasts are segmented by Type (Low Protein, Medium Protein and High Protein), by Application (Bodybuilders, Pro/Amateur Athletes and Others) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Data Sources & Methodology

The primary sources involves the industry experts from the Protein Bars Market including the management organizations, processing organizations, analytics service providers of the industry’s value chain. All primary sources were interviewed to gather and authenticate qualitative & quantitative information and determine the future prospects.

In the extensive primary research process undertaken for this study, the primary sources – Postal Surveys, telephone, Online & Face-to-Face Survey were considered to obtain and verify both qualitative and quantitative aspects of this research study. When it comes to secondary sources Company's Annual reports, press Releases, Websites, Investor Presentation, Conference Call transcripts, Webinar, Journals, Regulators, National Customs and Industry Associations were given primary weight-age.