Global Brand Activation Service Market Overview:
The term brand activation basically refers to the process of getting people to know your brand and building awareness and engagement through some kind of brand experience. Any campaign, experience, or event that enables a brand to interact directly with the consumer in order to build brand loyalty and a community around the brand's products and services is considered brand activation. More and more people distrust the traditional advertising model that emphasizes the unique selling points of the product or service. The brand activation services focus on creating a real relationship between the brand and the consumer rather than just highlighting the product or service. This is usually achieved through the use of experience technology to create a rich brand experience for consumers. A brand activation campaign generally involves multiple touchpoints for the consumer. This is done to provide the consumer with a multi-sensory experience that connects them to the brand on a real level. It is the starting point for an ideally real and honest relationship between the brand and the consumer.
- Increase in Digitalization and Urbanization
- Rapid Demand for Advertising Campaigns
- A Rise in Cultivation of Positive Brand Image
- Changing Advertising Strategies
- An Upsurge in Value-Oriented Consumers
- A Rise in Collaboration and Tie-up Of Leading Players
- Increasing Influence of Social Media across the World
- The Rising Concern of Privacy and Security
- High Costs Related to the Services
- Raising Awareness about Branding Platforms in Industry
- Technological Innovation Associated with Inbound Marketing
- Unfamiliarity with the Products to be branded
- Lack of Awareness in Developing Regions
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Pico (China), Uniplan (Germany), Cheil Worldwide (South Korea), Eventive (United States), Interbrand (United States), Ruckus Network (United States), Sagon Phior (United States), CBA Design (France), KEXINO (France), Sid Lee (Canada), SGK Group (Singapore), Brand Brothers (Czech), Radish Lab (United States), Adlicious GmbH (Germany), Tronvig Group (United States) and Startling Brands (Germany). Additionally, following companies can also be profiled that are part of our coverage like Invasione Creativa SNC (Italy), EWT (Netherlands) and Boumaka (Italy). Analyst at AMA Research see European Players to retain maximum share of Global Brand Activation Service market by 2025. Considering Market by Organization Size, the sub-segment i.e. Large Enterprises will boost the Brand Activation Service market. Considering Market by Industry Vertical, the sub-segment i.e. Media and Entertainment will boost the Brand Activation Service market. Considering Market by Mode of Service, the sub-segment i.e. Online Service will boost the Brand Activation Service market.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Brand Activation Service market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Brand Activation Service market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Providers of Brand Activation Service, End-Users, Potential Investors, Market Research Firms and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.