In the last few years, the male Personal Care sector has advanced dramatically. Male Personal Care has grown from obscurity to a multibillion-dollar industry, and most modern men follow one or more grooming regimens. Body care, skincare, grooming, and hair care were once regarded exclusive to men, but with the development of metrosexual men, phrases like body care, skincare, grooming, and hair care have become commonplace.
Major Vendors, such as Gillette (United States), Hindustan Unilever (United Kingdom), Procter & Gamble (United States), Johnson and Johnson (United States), L’Oreal (France), Nivea (Germany), DEPOT (United States), Aesop (Australia), Braun (Germany) and Uppercut Deluxe (Australia) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In July 2020 Marico has acquired Beardo. As Beardo is a fast-growing man grooming brand, Marico had 45% Stake in Beardo and it has now fully acquired Beardo because Beardo had a good customer base online and Marico wants to enter the online channel. Additionally, in June 2020, L’Oréal has acquired Thayers Natural Remedies. Thayer is a 170-year-old natural skin-care brand with a sizable market in the United States. L'Oréal, the market leader in France, is looking to expand into the US Skin Care industry by purchasing Thayers' customer base.
- Lagging Awareness Regarding Men Personal Care Products in the Target Population
- The Stringent Government Rules that prohibits the use of Certain Chemicals as Ingredients in Men Personal Care Products
OpportunitiesOnline and Virtual Events Could Help Beauty Brands Connect with their Customers and The Prevention of Germs is Driving Demand for High-Quality Safety Products as Customer Concerns about Hygiene and Immunity, as well as their Anxiety, Grow
ChallengesMale Grooming Start-Ups in the Country Face a Shortage of Finance From Private Equity Firms and Venture Capitalists, Making Expansion Difficult and In the Male Grooming Sector, Brand Perception is s Huge Issue, With Skincare and Grooming Behemoths Catering to Women Encountering Opposition to Their Products Designed for Men
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the ReportAMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Men Personal Care Study Sheds Light on The Men Personal Care Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Men Personal Care industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Men Personal Care industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.