Scope of the Study
Closed captions, also referred to as English subtitles, appear as text on the bottom of the screen, and typically represent the speech between characters on television or computer. Closed captions not only help videos rank higher in search results, but they also increase accessibility, boost engagement, and improve the overall viewer experience. Adding closed captions to the video is an essential component of production, especially if the aim is to get the video content in front of a larger audience. Online video viewing continues to gain momentum. In today’s world, 87% of online marketers use video content. This poses as an opportunity for growth in demand in closed captioning services.
The market study is being classified by Type (Standard and Premium), by Application (Individual, Enterprise and Others) and major geographies with country level break-up.
Cielo24 (United States), Indelible Creative Services (Canada), GoTranscript (United Kingdom), 3Play Media (United States), Rev (United States), CaptionLabs (United States), Crimson Interactive Inc. (United States), Landmark Media Solutions (United States), Vanan Captioning (United States) and Adobe (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are CaptioningStar (United States), Dotsub (United States), 20/20 Captioning (United States), Aberdeen Broadcast Services (United States) and Speechpad (United States).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Closed Captioning Services market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Closed Captioning Services market by Type, Application and Region.
On the basis of geography, the market of Closed Captioning Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Online Video Consumption Is Growing
- Performance and Quality Expectations Are Rising For Online Content
- Foreign Language Content Makers Are Less Likely To Make Use of the Service
- Increasing Use of Video Content by Online Marketers
Federal Communications Commission (FCC) has laid down rules for TV closed captioning to ensure that viewers who are deaf and hard of hearing have full access to programming, address captioning quality and provide guidance to video programming distributors and programmers. According to FCC, “Captions must match the spoken words in the dialogue and convey background noises and other sounds to the fullest extent possible. Captions must coincide with their corresponding spoken words and sound to the greatest extent possible and must be displayed on the screen at a speed that can be read by viewers. Captions must run from the beginning to the end of the program to the fullest extent possible. Captions should not block other important visual content on the screen, overlap one another or run off the edge of the video screen.”
Key Target AudienceClosed Captioning Services Developers, Downstream Vendors, Closed Captioning Services End-Users and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase