Global Location Based Marketing

Location Based Marketing Comprehensive Study by Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others), Promotion (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), Target location (Physical location, Location of interest) Players and Region - Global Market Outlook to 2030

Location Based Marketing Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 18%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Industry Background:
Location based marketing uses the location of mobile devices which provides the alerts about offering to the user. These alerts includes incentives, coupon code or the deal of the day. When, the user crosses pre-defined geographic boundary, the software triggers to send alerts. Location based marketing captures the attention of the individual and turn it into the customer. Moreover, it reduces the gap between online and physical customer experiences. According to AMA Research, the market for Location Based Marketing is expected to register a CAGR of 18.0% during the forecast period to 2030. This growth is primarily driven by Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing..

AttributesDetails
Study Period2018-2030
Base Year2023
Forecast Period2024-2030
Volume UnitN
Value UnitUSD (Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility


The Advertising sector in the region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (United States), AdMoove (France) and AdNear (Singapore), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Key Developments in the Market:
In June 2019, Google has acquired Looker which is a startup. This acquisition will strengthen the position in the cloud world.
In May 2019, Stratacache has launched walkbase asset which is a management tool for measuring real time location and increase the operational efficiencyThe rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market shortly. Players are anticipated to focus on the development of new compounds, which is likely to encourage the growth of the global market throughout the forecast period.

Influencing Trend:
Increasing focus of organisation on customer centricity

Market Growth Drivers:
Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing.

Challenges:
Privacy concerns of individuals

Opportunities:
Rising penetration of GPS equipped smartphones and Increasing sales of consumer electronics

AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.

Data Sources of Location Based Marketing Market Study

Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Location Based Marketing Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.

The primary interviews and data collected as per the below protocols:
• By Designation: C-Level, D-Level, Others
• By Company Type: Tier 1, Tier 2, Tier 3

Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Location Based Marketing players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.

Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Location Based Marketing Study Sheds Light on
— The Location Based Marketing Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Location Based Marketing industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Location Based Marketing industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
— How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.

Report Objectives / Segmentation Covered

By Application
  • Retail
  • Hospitality
  • Healthcare
  • BFSI
  • Education
  • Technology and Media
  • Transportation and Logistics
  • Automotive
  • Others
By Promotion
  • Banner Display/Pop ups
  • Video
  • Search Result
  • E-mail and Message
  • Social Media Content
  • Voice Calling

By Target location
  • Physical location
  • Location of interest

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing.
    • 3.3. Market Challenges
      • 3.3.1. Privacy concerns of individuals
    • 3.4. Market Trends
      • 3.4.1. Increasing focus of organisation on customer centricity
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Location Based Marketing, by Application, Promotion, Target location and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Location Based Marketing (Value)
      • 5.2.1. Global Location Based Marketing by: Application (Value)
        • 5.2.1.1. Retail
        • 5.2.1.2. Hospitality
        • 5.2.1.3. Healthcare
        • 5.2.1.4. BFSI
        • 5.2.1.5. Education
        • 5.2.1.6. Technology and Media
        • 5.2.1.7. Transportation and Logistics
        • 5.2.1.8. Automotive
        • 5.2.1.9. Others
      • 5.2.2. Global Location Based Marketing by: Promotion (Value)
        • 5.2.2.1. Banner Display/Pop ups
        • 5.2.2.2. Video
        • 5.2.2.3. Search Result
        • 5.2.2.4. E-mail and Message
        • 5.2.2.5. Social Media Content
        • 5.2.2.6. Voice Calling
      • 5.2.3. Global Location Based Marketing by: Target location (Value)
        • 5.2.3.1. Physical location
        • 5.2.3.2. Location of interest
      • 5.2.4. Global Location Based Marketing Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Location Based Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Groupon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Groundtruth (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Placecast (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. PlaceIQ (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Scanbuy (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Shopkick (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Telenity (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. AdMoove (France)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. AdNear (Singapore)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Location Based Marketing Sale, by Application, Promotion, Target location and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Location Based Marketing (Value)
      • 7.2.1. Global Location Based Marketing by: Application (Value)
        • 7.2.1.1. Retail
        • 7.2.1.2. Hospitality
        • 7.2.1.3. Healthcare
        • 7.2.1.4. BFSI
        • 7.2.1.5. Education
        • 7.2.1.6. Technology and Media
        • 7.2.1.7. Transportation and Logistics
        • 7.2.1.8. Automotive
        • 7.2.1.9. Others
      • 7.2.2. Global Location Based Marketing by: Promotion (Value)
        • 7.2.2.1. Banner Display/Pop ups
        • 7.2.2.2. Video
        • 7.2.2.3. Search Result
        • 7.2.2.4. E-mail and Message
        • 7.2.2.5. Social Media Content
        • 7.2.2.6. Voice Calling
      • 7.2.3. Global Location Based Marketing by: Target location (Value)
        • 7.2.3.1. Physical location
        • 7.2.3.2. Location of interest
      • 7.2.4. Global Location Based Marketing Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Location Based Marketing: by Application(USD Million)
  • Table 2. Location Based Marketing Retail , by Region USD Million (2018-2023)
  • Table 3. Location Based Marketing Hospitality , by Region USD Million (2018-2023)
  • Table 4. Location Based Marketing Healthcare , by Region USD Million (2018-2023)
  • Table 5. Location Based Marketing BFSI , by Region USD Million (2018-2023)
  • Table 6. Location Based Marketing Education , by Region USD Million (2018-2023)
  • Table 7. Location Based Marketing Technology and Media , by Region USD Million (2018-2023)
  • Table 8. Location Based Marketing Transportation and Logistics , by Region USD Million (2018-2023)
  • Table 9. Location Based Marketing Automotive , by Region USD Million (2018-2023)
  • Table 10. Location Based Marketing Others , by Region USD Million (2018-2023)
  • Table 11. Location Based Marketing: by Promotion(USD Million)
  • Table 12. Location Based Marketing Banner Display/Pop ups , by Region USD Million (2018-2023)
  • Table 13. Location Based Marketing Video , by Region USD Million (2018-2023)
  • Table 14. Location Based Marketing Search Result , by Region USD Million (2018-2023)
  • Table 15. Location Based Marketing E-mail and Message , by Region USD Million (2018-2023)
  • Table 16. Location Based Marketing Social Media Content , by Region USD Million (2018-2023)
  • Table 17. Location Based Marketing Voice Calling , by Region USD Million (2018-2023)
  • Table 18. Location Based Marketing: by Target location(USD Million)
  • Table 19. Location Based Marketing Physical location , by Region USD Million (2018-2023)
  • Table 20. Location Based Marketing Location of interest , by Region USD Million (2018-2023)
  • Table 21. South America Location Based Marketing, by Country USD Million (2018-2023)
  • Table 22. South America Location Based Marketing, by Application USD Million (2018-2023)
  • Table 23. South America Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 24. South America Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 25. Brazil Location Based Marketing, by Application USD Million (2018-2023)
  • Table 26. Brazil Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 27. Brazil Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 28. Argentina Location Based Marketing, by Application USD Million (2018-2023)
  • Table 29. Argentina Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 30. Argentina Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 31. Rest of South America Location Based Marketing, by Application USD Million (2018-2023)
  • Table 32. Rest of South America Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 33. Rest of South America Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 34. Asia Pacific Location Based Marketing, by Country USD Million (2018-2023)
  • Table 35. Asia Pacific Location Based Marketing, by Application USD Million (2018-2023)
  • Table 36. Asia Pacific Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 37. Asia Pacific Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 38. China Location Based Marketing, by Application USD Million (2018-2023)
  • Table 39. China Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 40. China Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 41. Japan Location Based Marketing, by Application USD Million (2018-2023)
  • Table 42. Japan Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 43. Japan Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 44. India Location Based Marketing, by Application USD Million (2018-2023)
  • Table 45. India Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 46. India Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 47. South Korea Location Based Marketing, by Application USD Million (2018-2023)
  • Table 48. South Korea Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 49. South Korea Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 50. Taiwan Location Based Marketing, by Application USD Million (2018-2023)
  • Table 51. Taiwan Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 52. Taiwan Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 53. Australia Location Based Marketing, by Application USD Million (2018-2023)
  • Table 54. Australia Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 55. Australia Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 56. Rest of Asia-Pacific Location Based Marketing, by Application USD Million (2018-2023)
  • Table 57. Rest of Asia-Pacific Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 58. Rest of Asia-Pacific Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 59. Europe Location Based Marketing, by Country USD Million (2018-2023)
  • Table 60. Europe Location Based Marketing, by Application USD Million (2018-2023)
  • Table 61. Europe Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 62. Europe Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 63. Germany Location Based Marketing, by Application USD Million (2018-2023)
  • Table 64. Germany Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 65. Germany Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 66. France Location Based Marketing, by Application USD Million (2018-2023)
  • Table 67. France Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 68. France Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 69. Italy Location Based Marketing, by Application USD Million (2018-2023)
  • Table 70. Italy Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 71. Italy Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 72. United Kingdom Location Based Marketing, by Application USD Million (2018-2023)
  • Table 73. United Kingdom Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 74. United Kingdom Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 75. Netherlands Location Based Marketing, by Application USD Million (2018-2023)
  • Table 76. Netherlands Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 77. Netherlands Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 78. Rest of Europe Location Based Marketing, by Application USD Million (2018-2023)
  • Table 79. Rest of Europe Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 80. Rest of Europe Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 81. MEA Location Based Marketing, by Country USD Million (2018-2023)
  • Table 82. MEA Location Based Marketing, by Application USD Million (2018-2023)
  • Table 83. MEA Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 84. MEA Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 85. Middle East Location Based Marketing, by Application USD Million (2018-2023)
  • Table 86. Middle East Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 87. Middle East Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 88. Africa Location Based Marketing, by Application USD Million (2018-2023)
  • Table 89. Africa Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 90. Africa Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 91. North America Location Based Marketing, by Country USD Million (2018-2023)
  • Table 92. North America Location Based Marketing, by Application USD Million (2018-2023)
  • Table 93. North America Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 94. North America Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 95. United States Location Based Marketing, by Application USD Million (2018-2023)
  • Table 96. United States Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 97. United States Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 98. Canada Location Based Marketing, by Application USD Million (2018-2023)
  • Table 99. Canada Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 100. Canada Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 101. Mexico Location Based Marketing, by Application USD Million (2018-2023)
  • Table 102. Mexico Location Based Marketing, by Promotion USD Million (2018-2023)
  • Table 103. Mexico Location Based Marketing, by Target location USD Million (2018-2023)
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Location Based Marketing: by Application(USD Million)
  • Table 115. Location Based Marketing Retail , by Region USD Million (2025-2030)
  • Table 116. Location Based Marketing Hospitality , by Region USD Million (2025-2030)
  • Table 117. Location Based Marketing Healthcare , by Region USD Million (2025-2030)
  • Table 118. Location Based Marketing BFSI , by Region USD Million (2025-2030)
  • Table 119. Location Based Marketing Education , by Region USD Million (2025-2030)
  • Table 120. Location Based Marketing Technology and Media , by Region USD Million (2025-2030)
  • Table 121. Location Based Marketing Transportation and Logistics , by Region USD Million (2025-2030)
  • Table 122. Location Based Marketing Automotive , by Region USD Million (2025-2030)
  • Table 123. Location Based Marketing Others , by Region USD Million (2025-2030)
  • Table 124. Location Based Marketing: by Promotion(USD Million)
  • Table 125. Location Based Marketing Banner Display/Pop ups , by Region USD Million (2025-2030)
  • Table 126. Location Based Marketing Video , by Region USD Million (2025-2030)
  • Table 127. Location Based Marketing Search Result , by Region USD Million (2025-2030)
  • Table 128. Location Based Marketing E-mail and Message , by Region USD Million (2025-2030)
  • Table 129. Location Based Marketing Social Media Content , by Region USD Million (2025-2030)
  • Table 130. Location Based Marketing Voice Calling , by Region USD Million (2025-2030)
  • Table 131. Location Based Marketing: by Target location(USD Million)
  • Table 132. Location Based Marketing Physical location , by Region USD Million (2025-2030)
  • Table 133. Location Based Marketing Location of interest , by Region USD Million (2025-2030)
  • Table 134. South America Location Based Marketing, by Country USD Million (2025-2030)
  • Table 135. South America Location Based Marketing, by Application USD Million (2025-2030)
  • Table 136. South America Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 137. South America Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 138. Brazil Location Based Marketing, by Application USD Million (2025-2030)
  • Table 139. Brazil Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 140. Brazil Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 141. Argentina Location Based Marketing, by Application USD Million (2025-2030)
  • Table 142. Argentina Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 143. Argentina Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 144. Rest of South America Location Based Marketing, by Application USD Million (2025-2030)
  • Table 145. Rest of South America Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 146. Rest of South America Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 147. Asia Pacific Location Based Marketing, by Country USD Million (2025-2030)
  • Table 148. Asia Pacific Location Based Marketing, by Application USD Million (2025-2030)
  • Table 149. Asia Pacific Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 150. Asia Pacific Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 151. China Location Based Marketing, by Application USD Million (2025-2030)
  • Table 152. China Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 153. China Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 154. Japan Location Based Marketing, by Application USD Million (2025-2030)
  • Table 155. Japan Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 156. Japan Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 157. India Location Based Marketing, by Application USD Million (2025-2030)
  • Table 158. India Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 159. India Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 160. South Korea Location Based Marketing, by Application USD Million (2025-2030)
  • Table 161. South Korea Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 162. South Korea Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 163. Taiwan Location Based Marketing, by Application USD Million (2025-2030)
  • Table 164. Taiwan Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 165. Taiwan Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 166. Australia Location Based Marketing, by Application USD Million (2025-2030)
  • Table 167. Australia Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 168. Australia Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 169. Rest of Asia-Pacific Location Based Marketing, by Application USD Million (2025-2030)
  • Table 170. Rest of Asia-Pacific Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 171. Rest of Asia-Pacific Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 172. Europe Location Based Marketing, by Country USD Million (2025-2030)
  • Table 173. Europe Location Based Marketing, by Application USD Million (2025-2030)
  • Table 174. Europe Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 175. Europe Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 176. Germany Location Based Marketing, by Application USD Million (2025-2030)
  • Table 177. Germany Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 178. Germany Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 179. France Location Based Marketing, by Application USD Million (2025-2030)
  • Table 180. France Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 181. France Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 182. Italy Location Based Marketing, by Application USD Million (2025-2030)
  • Table 183. Italy Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 184. Italy Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 185. United Kingdom Location Based Marketing, by Application USD Million (2025-2030)
  • Table 186. United Kingdom Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 187. United Kingdom Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 188. Netherlands Location Based Marketing, by Application USD Million (2025-2030)
  • Table 189. Netherlands Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 190. Netherlands Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 191. Rest of Europe Location Based Marketing, by Application USD Million (2025-2030)
  • Table 192. Rest of Europe Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 193. Rest of Europe Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 194. MEA Location Based Marketing, by Country USD Million (2025-2030)
  • Table 195. MEA Location Based Marketing, by Application USD Million (2025-2030)
  • Table 196. MEA Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 197. MEA Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 198. Middle East Location Based Marketing, by Application USD Million (2025-2030)
  • Table 199. Middle East Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 200. Middle East Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 201. Africa Location Based Marketing, by Application USD Million (2025-2030)
  • Table 202. Africa Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 203. Africa Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 204. North America Location Based Marketing, by Country USD Million (2025-2030)
  • Table 205. North America Location Based Marketing, by Application USD Million (2025-2030)
  • Table 206. North America Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 207. North America Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 208. United States Location Based Marketing, by Application USD Million (2025-2030)
  • Table 209. United States Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 210. United States Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 211. Canada Location Based Marketing, by Application USD Million (2025-2030)
  • Table 212. Canada Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 213. Canada Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 214. Mexico Location Based Marketing, by Application USD Million (2025-2030)
  • Table 215. Mexico Location Based Marketing, by Promotion USD Million (2025-2030)
  • Table 216. Mexico Location Based Marketing, by Target location USD Million (2025-2030)
  • Table 217. Research Programs/Design for This Report
  • Table 218. Key Data Information from Secondary Sources
  • Table 219. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Location Based Marketing: by Application USD Million (2018-2023)
  • Figure 5. Global Location Based Marketing: by Promotion USD Million (2018-2023)
  • Figure 6. Global Location Based Marketing: by Target location USD Million (2018-2023)
  • Figure 7. South America Location Based Marketing Share (%), by Country
  • Figure 8. Asia Pacific Location Based Marketing Share (%), by Country
  • Figure 9. Europe Location Based Marketing Share (%), by Country
  • Figure 10. MEA Location Based Marketing Share (%), by Country
  • Figure 11. North America Location Based Marketing Share (%), by Country
  • Figure 12. Global Location Based Marketing share by Players 2023 (%)
  • Figure 13. Global Location Based Marketing share by Players (Top 3) 2023(%)
  • Figure 14. Global Location Based Marketing share by Players (Top 5) 2023(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Google (United States) Revenue, Net Income and Gross profit
  • Figure 17. Google (United States) Revenue: by Geography 2023
  • Figure 18. Groupon (United States) Revenue, Net Income and Gross profit
  • Figure 19. Groupon (United States) Revenue: by Geography 2023
  • Figure 20. Groundtruth (United States) Revenue, Net Income and Gross profit
  • Figure 21. Groundtruth (United States) Revenue: by Geography 2023
  • Figure 22. Placecast (United States) Revenue, Net Income and Gross profit
  • Figure 23. Placecast (United States) Revenue: by Geography 2023
  • Figure 24. PlaceIQ (United States) Revenue, Net Income and Gross profit
  • Figure 25. PlaceIQ (United States) Revenue: by Geography 2023
  • Figure 26. Scanbuy (United States) Revenue, Net Income and Gross profit
  • Figure 27. Scanbuy (United States) Revenue: by Geography 2023
  • Figure 28. Shopkick (United States) Revenue, Net Income and Gross profit
  • Figure 29. Shopkick (United States) Revenue: by Geography 2023
  • Figure 30. Telenity (United States) Revenue, Net Income and Gross profit
  • Figure 31. Telenity (United States) Revenue: by Geography 2023
  • Figure 32. AdMoove (France) Revenue, Net Income and Gross profit
  • Figure 33. AdMoove (France) Revenue: by Geography 2023
  • Figure 34. AdNear (Singapore) Revenue, Net Income and Gross profit
  • Figure 35. AdNear (Singapore) Revenue: by Geography 2023
  • Figure 36. Global Location Based Marketing: by Application USD Million (2025-2030)
  • Figure 37. Global Location Based Marketing: by Promotion USD Million (2025-2030)
  • Figure 38. Global Location Based Marketing: by Target location USD Million (2025-2030)
  • Figure 39. South America Location Based Marketing Share (%), by Country
  • Figure 40. Asia Pacific Location Based Marketing Share (%), by Country
  • Figure 41. Europe Location Based Marketing Share (%), by Country
  • Figure 42. MEA Location Based Marketing Share (%), by Country
  • Figure 43. North America Location Based Marketing Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Google (United States)
  • Groupon (United States)
  • Groundtruth (United States)
  • Placecast (United States)
  • PlaceIQ (United States)
  • Scanbuy (United States)
  • Shopkick (United States)
  • Telenity (United States)
  • AdMoove (France)
  • AdNear (Singapore)
Additional players considered in the study are as follows:
Foursquare (United States)
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Key Highlights of Report


Apr 2024 227 Pages 81 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Location Based Marketing Quantitative research analysis
Global Location Based Marketing Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

Historical year: 2018-2023; Base year: 2023; Forecast period: 2024 to 2030
Companies that are profiled in Global Location Based Marketing Market are Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (United States), AdMoove (France) and AdNear (Singapore) etc.
Retail segment in Global market to hold robust market share owing to "Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing.".
AMA Research predicts that United States Vendors will contribute to the maximum growth of Global Location Based Marketing market throughout the forecasted period.

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