Scope of the Study
Location based marketing uses the location of mobile devices which provides the alerts about offering to the user. These alerts includes incentives, coupon code or the deal of the day. When, the user crosses pre-defined geographic boundary, the software triggers to send alerts. Location based marketing captures the attention of the individual and turn it into the customer. Moreover, it reduces the gap between online and physical customer experiences.
The market study is being classified, by Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive and Others) and major geographies with country level break-up.
Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (United States), AdMoove (France) and AdNear (Singapore) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Foursquare (United States).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Location Based Marketing market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Location Based Marketing market by Type, Application and Region.
On the basis of geography, the market of Location Based Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing.
- Increasing focus of organisation on customer centricity
- Rising penetration of GPS equipped smartphones
- Increasing sales of consumer electronics
- Privacy concerns of individuals
Market Leaders and their expansionary development strategies
In June 2019, Google has acquired Looker which is a startup. This acquisition will strengthen the position in the cloud world.
In May 2019, Stratacache has launched walkbase asset which is a management tool for measuring real time location and increase the operational efficiency
Key Target AudienceManufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
Customization in the Report Available:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase