Out-of-home Advertising Market Scope
Out-of-home advertising (OOH refers to advertising that reaches consumers outside their homes. These ads are part of an above-the-line advertising approach that is mostly non-targeted and has a broad reach. The primary goal of out-of-home advertising is to raise brand recognition, reinforce, reassure, or drive someone to a product or service. It's a shotgun marketing strategy in which a company prioritises brand recognition and engagement over conversion rates. When a business takes advantage of the seventy percent of customer time available to publicise its goods, it is known as out-of-home advertising. Outdoor advertising used to be limited to billboards and other forms of print advertising, but the footprint of outdoor advertising is expanding every day, with new inventory for advertisers to fill. Nowadays it encompasses dynamic content on digital screens in typical large banner locations such as bus stops, petrol stations, airport terminals, shopping center kiosks, train platforms, and even the sides of buses. In general, OOH media opportunities exist anywhere consumers can interact with branded content in public.
The Out-of-home Advertising market study is segmented by Type (Billboards, Street Furniture, POS Displays, Bus Shelters, Kiosks and Telephone Boxes) and major geographies with country level break-up.
The demand for Out-of-home Advertising is increasing. The industry is segmented, but it is predicted to grow as rise of smart cities and increased prevalence of OOH advertising, among other factors, drive the market forward. Businesses in this sector face global competition from market leaders who control a large share of the market. Companies are differentiating their products from competition by employing environmentally friendly materials and manufacturing techniques. The Leading Players are engaging in strategic global expansion to maintain their Market Position. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Out-of-home Advertising market throughout the predicted period.
JCDecaux (France), Clear Channel Outdoor (United States), Focus Media (China), Ströer (Germany), Lamar Advertising Company (United States), oOh!media (Australia), Outfront Media (United States), Daktronics (United States), Times Innovative Media Private Limited (India) and Global Out of Home Media (South Africa) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Intersection (United States), Ocean Outdoor (United Kingdom) and Outdoor Media Group (United States).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Out-of-home Advertising market by Type, Application and Region.
On the basis of geography, the market of Out-of-home Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In June 2021 JCDecaux had announced the launch of programmatic offering in France. VIOOH, a global digital out of home marketplace, will progressively make JCDecaux's digital inventory in cities and airports available for programmatic buying. VIOOH's technology brings advertising buyers and sellers together in a premium marketplace, allowing JCDecaux France's digital out of home (DOOH) inventory to be easily accessed. The outdoor advertising industry is becoming more connected to the programmatic digital ecosystem as a result of this project.
- Growing Prevalence of Interactive and Engaging Communication
- Rise of Specialist OOH Networks
- Growing Infrastructure and Consumer Marketing
- Advent of Digital Out-of-home Advertising
- Increased Usage of Public Transport
- Rise of Smart Cities
- High Investment into Outdoor Digital Advertisements
- High Competition among Established Players
Key Target AudienceVenture and Capitalist, New entrants/investors, Analysts and Strategic Business Partners, Retail, Healthcare, Entertainment and End-use industries
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Out-of-home Advertising Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.