Global Hard Seltzer Market Overview:
Hard seltzer, hard sparkling water or spiked seltzer is a type of highball drink containing carbonated water, alcohol, and often fruit flavoring. In the United States the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used. Hard seltzer products outside of the United States have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.
- Rising Demand for Low Content Alcoholic Beverages
- New Product Launches by Key Operating Companies
- The Hard Seltzer Category Has Seen Immense Expansion Due To Its Booming Social Media Presence and Pop Culture Buzz
- Consumers Are Exploring Elevated Taste Experiences
- Pandemic Purchasing and Seasonality Propelling Hard Seltzer
- An Availability of Substitute Products
- Upsurging Demand from Untapped Markets
Some of the key players profiled in the report are Anheuser-Busch InBev (Belgium), Barefoot Cellars (United States), Blue Marble (United States), Boathouse Beverage Co. (United States), White Claw Seltzer Works (United States), Future Proof Brands LLC (United States), CUTWATER SPIRITS (United States), Ficks & Co. (United States), HIGH NOON SPIRITS COMPANY (United States), Kona Brewing Co. (United States) and Lift Bridge Brewing Co. (United States). Analyst at AMA Research see United States Vendors to retain maximum share of Global Hard Seltzer market by 2025. Considering Market by Distribution Channel, the sub-segment i.e. On-trade will boost the Hard Seltzer market. Considering Market by Flavors, the sub-segment i.e. Pineapple Passionfruit will boost the Hard Seltzer market.
Latest Market Insights:
On 5 March 2020, White Claw® Hard Seltzer introduced the highly-anticipated Flavour Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon! The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind. These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide. and On 22 Jan 2020, Barefoot, the most awarded wine and bubbly brand in U.S. competitions, announced it will enter the popular hard seltzer category with Barefoot Hard Seltzer, the first nationally distributed hard seltzer made with real wine. The brand will begin to roll out Barefoot Hard Seltzer nationwide in February 2020.
On 9 July 2020, Truly Hard Seltzer, one of the leading hard seltzers, announced the launch of its new brand campaign, Live Truly, that will deliver color, life and energy to hard seltzer drinkers through TV, digital, out-of-home and more. The new campaign and Live Truly rallying cry call on drinkers to be their original and flavorful selves, never letting anyone stand in their way. and On 9 Sept 2016, Anheuser-Busch InBev announced the acquisition of fast-growing hard seltzer producer Boathouse Beverage LLC., which makes and markets the SpikedSeltzer brand. This acquisition is expected to increase the product offerings of hard seltzer to the global markets.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Hard Seltzer market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Hard Seltzer market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Hard Seltzer Manufacturers, Hard Seltzer Raw Material Suppliers, Hard Seltzer Traders/Distributors, Hard Seltzer Importer/Exporter, Regulatory & Government Bodies, End Users and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.