What is Social Media Customer Service Software?
Social media customer service software allows companies to reach out to customers and users through social media outlets for their brand promotion, engagement, and solving customer queries. Customer services through social media gather and organizes the mentions on social media platforms and create tickets for the supporting agents to provide better responses and services. The software is not only used by customer service providers but also marketing teams to promote the brand and make positive impact on customer's opinions in social media. It collects customer inquiries from emails and user portals monitoring all other types of social media.
The market study is broken down, by Application (SME (Small and Medium Enterprises) and Large Enterprise) and major geographies with country level break-up.
Freshworks Inc. (Freshdesk) (United States), HappyFox Inc. (United States), Zendesk Inc. (United States), Genesys (United States), Sprout Social, Inc. (United States), Zoho Corporation Pvt. Ltd. (India), Salesforce (United States), Quality Unit, LLC (Liva Agent) (United States), Bitrix24 (Egypt) and Sprinklr (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Social Media Customer Service Software market by Type, Application and Region.
On the basis of geography, the market of Social Media Customer Service Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Monthly Subscription will boost the Social Media Customer Service Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-Premise will boost the Social Media Customer Service Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Appointment Management will boost the Social Media Customer Service Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Agents will boost the Social Media Customer Service Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- The Emerging Brand or Product Support Experiences Via Social Media
- The Advent of Artificial Intelligence Powered Social Media Customer Service Software
- The Demand for Automating the Service Because of its Easy, Faster and Direct Way to Engagement with the Customers
- The Increased Consumption of Social Media Networks Worldwide
- Increasing Spendings of Companies on Social Media Customer Service and its Technological Automation
- Advancement in Public Problem Resolution and Provides Social Listening Opportunities
- Problems in Handling Angry Customer On Social Media
- Technological Errors involved in Social Media Customer Service Software
Key Target AudienceSocial Media Customer Service Software Developers, Social Media Customer Service Industry Associations, Research and Development Institutes, Social Media Experts, Potential Investors, Regulatory Bodies and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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