Global Makeup Remover Pen Market Overview:
Small makeup smudges, stains, and mistakes can be swiftly removed or corrected with a makeup remover pen without having to remove the whole of the makeup. When compared to other makeup remover solutions on the market, people are increasingly using makeup remover pens because of their user-friendly packaging. Makeup remover liquids are available on the market, but the makeup remover pen is intended to be used as a corrector rather than to remove the entire makeup. Most cosmetic firms are turning to pen-shaped applicators and solid stick formats to offer mess-free on-the-go solutions to help consumers rapidly perfect their look, therefore the makeup remover pen market is expected to rise. Because it is easier to apply eyeliner, lip color, and other beauty products with a pen-shaped applicator than with other formats, it is becoming increasingly popular. Makeup removal pens are becoming increasingly popular as a result of their unique ability to easily fix smudged eyeliner or lipstick.
Growth Drivers
- Growing Urbanisation and Changing Lifestyle of People
- Increased the Consumption of Cosmetics Across Different Age Groups
- ShiftTowards Convenience Products which can be Used Quickly and Easily
Opportunities
- Marketing Through Social Media Influencers
- Growing Investment by Companies in New Product Developments
- Growth Opportunities in Untapped Market
Challenges
- Presence of Local Players in the Market
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Colorbar Cosmetics (India), Revlon (United States), Lashfood (United States), e.l.f (United States), L'Oreal (France), Oceane (United States), Neutrogena (United States), Estée Lauder Companies (United States), Glossier (United States) and Mario Badescu (United States). Additionally, following companies can also be profiled that are part of our coverage like Almay (United States) and Avene (United States). Analyst at AMA Research see United States Vendors to retain maximum share of Global Makeup Remover Pen market by 2026. Considering Market by Distribution Channel, the sub-segment i.e. Online will boost the Makeup Remover Pen market. Considering Market by End-Users, the sub-segment i.e. Individual will boost the Makeup Remover Pen market.
Latest Market Insights:
June 2020 – L’Oréal announced the signing of an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division.
What Can be Explored with the Makeup Remover Pen Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Makeup Remover Pen Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Makeup Remover Pen
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Makeup Remover Pen market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Makeup Remover Pen market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturers of Makeup Remover Pen, Suppliers of Makeup Remover Pen, Wholesalers, Distributors, and Retailers of Makeup Remover Pen, E-Commerce Industry, Cosmetic Industry, Potential Investors and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.