B2B Exhibitions Market Scope
B2B exhibitions are an integrated part of business worldwide. As per the Center for Exhibition Industry Research, around 41% of the marketing budget goes into b2b exhibiting. The exhibitions enable organizations to provide hand-on, face-to-face demonstrations of the products and services to prospective buyers, ask them for feedback, and get valuable insights into their reactions. It is an offline marketing channel. B2B exhibitions provide a unique and exclusive setting that brings together various decision-makers at the same location.
The B2B Exhibitions market study is segmented by Type (Electronics, Furniture, Construction and Utility Equipment, Magic and Others) and major geographies with country level break-up.
Global B2B Exhibitions is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching New Offerings. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
o2o (India), WESCO International, Inc. (United States) Anixter International Inc., MEX Exhibitions Pvt. Ltd. (India), Displays2Go (United States), National Business Institute (United States), IFA (Germany), National Seminars Training (United States), Fred Pryor Seminars & CareerTrack (United States), ANGA COM (Germany) and Unleash (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are OMICS International (United States), Gartner Inc. (United States), Cambridge Innovation Institute (United States) and Oracle Corporation (United States).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global B2B Exhibitions market by Type, Application and Region.
On the basis of geography, the market of B2B Exhibitions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In 2020, WESCO International, Inc. has acquired Anixter International Inc. The combination provides substantial value creation for our customers, supplier partners, employees, investors, and the communities in which we operate. As well as it enables us to offer more solutions, to more customers, in more locations around the globe.
- Building a Loyal Customer Base
- Increasing B2B exhibition in Business Sector for Knowledge Sector
- Rapidly Growing Business Sector
- Business Focus to create a Standout Booth and Connect with People who are interested in their Products and Services
- COVID-19 Pandemic Majorly Hamper the B2B Exhibitions Industry
- Confusing Environment found in Large Shows
- Excessive Frequency of B2B Exhibitions
Key Target AudienceB2B Exhibitions Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the B2B Exhibitions Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2027.