What is Healthy Biscuits?
Biscuits are bakery products, prepared from wheat flour, sugar, fat, leavening agent, and some other additional ingredients. The biscuits are classified into three types based on dough used; short or soft dough biscuit, hard dough, and crackers. The COVID-19 pandemic has caused the temporary shutdown of manufacturing plants and loss of manpower, which has reduced the production of healthy biscuits. In some countries, the biscuit manufacturers were exempted from the lockdown restrictions, but the procurement of raw material led to a shortage of production.
The market study is broken down by Type (Functional, Gluten-free, Reduced Calorie and Others), by Application (Supermarkets, Convenience Stores and Online) and major geographies with country level break-up.
Growing preference for the healthy snacking item is expected to offer potential opportunities for the companies to expand their product offerings in this category in the near future. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Vendors from Asian will contribute to the maximum growth of Global Healthy Biscuits market throughout the predicted period.
Anmol Industries (India), Pladis (United Kingdom), Mondelez International (United States), Britannia (India), Parle Products(India), ITC Limited (India), IFFCO (India), Cosmic Nutracos Solutions (India) and Unibic Foods India (India) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Healthy Biscuits market by Type, Application and Region.
On the basis of geography, the market of Healthy Biscuits has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2019. If we see Market by Raw Material, the sub-segment i.e. Wheat will boost the Healthy Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets will boost the Healthy Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Packets will boost the Healthy Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising awareness about health and fitness and growing preference for healthy snack products, especially among the working professionals and millennials
- Rising demand for healthy snacks, coupled with high per capita food consumption, especially in developing countries such as India and China
- Manufacturers are actively indulging in the production of healthy biscuits in different flavors to enhance the taste
- The improved lifestyle and introduction of advanced purchase methods such as online grocery shopping
- The increased competition among the manufacturing companies, traditional practices of baking, and availability of substitute products
Key Target AudienceManufacturer, Distributors, Government Regulatory Bodies, Government Research Organization, Private Research Organization and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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