Scope of the Study
The digital experience platform (DXP) is a software program that enables one to build and deliver integrated, optimized user experiences across all the digital channels, to all customers. This platform helps in managing digital customer experience in understanding customer behavior towards the brand online. In today’s time organizations are focusing on creating emotional connections with the users to get feedback and respond to their issues. The digital experience platform includes open DXP and Closed DXP, the experience platforms offer services like content management, analytics, orchestration, customer relationship management, etc. These services are offered to various digital channels like web, mobile, social media and other connected devices.
The market study is being classified by Type (Open DXP and Closed DXP), by Application (Large Enterprises and SMEs) and major geographies with country level break-up.
Adobe Inc. (United States), SAP SE (Germany), Oracle Corporation (United States), Infosys Limited (India), Acquia, Inc (United States), Liferay Inc (United States), SDL plc (United Kingdom), Progress Software Corporation (United States), Quadient (France) and Sitecore (United States) are some of the key players profiled in the study.
AdvanceMarketAnalytics has segmented the market of Global Digital Experience Platform market by Type, Application and Region.
On the basis of geography, the market of Digital Experience Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- The demand for digitization in a business organization to deliver connected customer experiences and collect customer insights that matter to the organization. The organization needs to improve the accuracy of marketing and customer engagement through comprehensive customer data and cost-effective implementation. These requirements are driving the DXP market
- The Emerging use of Voice Commerce to sell the Products and Services in Digital Experience Platform
- The Surging IoT-era, with its Smart Speakers and Intelligent Refrigerators, is bringing the World to Real-Time Experiences Platform
- Rising Number of Cyber Crimes in the World is Restraining the Growth of Digital Experience Platform
- Regulatory Compliance with Digital Experience Platform
- The Use of Digital Experience Platform to Digitally Transform Staff Training Procedures will Boost the Market
- Shifting Staff training to Online Portals and Collaborations Tools
- Less Awareness about the usage of Digital Experience Platform Properly
Market Leaders and their expansionary development strategies
On 23rd October 2019, Adobe announced the expansion of Digital Experience Product Portfolio for mid-market and SMB businesses as well as the creation of a new organization within the Digital Experience business to support the unique needs of those companies. Its product portfolio for mid-market and SMB businesses includes Magento Commerce, Marketo Engage, Adobe Analytics Foundation, etc.
On 5th November 2019, Acquia announced its collaboration with Bounteousto delivers personalization at scale in the digital experience platform. This will create a connected and individualized experience with customers to increase loyalty and conversion. The solution leverages artificial intelligence to help marketers create a sense of intimacy with their customer base, building loyalty, confidence, and joy in buying. In combination with the Acquia Open Digital Experience platform, and Google’s best-in-class Artificial Intelligence Platform, Bounteous creates a powerful insight-driven marketing platform that enables marketers to deliver a personalized experience for every visitor to their digital property.
Key Target AudienceDigital Experience Platform Providers, Digital Experience Platform Software Developers, Potential Investors, Regulatory Bodies, Research and Development Institutes and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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