Global Digital Marketing Analytics- Market Overview:
Digital Marketing Analytics is Used for Recommending Actions to Optimize Customer Experiences & Interactions Through the Simple Communication of Complex Digital Data Analysis. They are Analytics Platforms Which are Used for Understanding the Purpose & Improvement of Digital Channel User Experience, Advertising Campaigns, Customer Acquisition. They Help Manage Customer Expedition Across All Channels & Boosting Customer Satisfaction. They Aid Marketers to Analyse Data Which is Installed on a Different System, Wide Range of Forms & Formats, Including Structured & Non-Structured Datasets. Digital Marketing Analytics Platforms Have Seen a Considerable Adoption Due to Several Advantages Such as Easy Integration & Data Reliability
- The Rise in the Usage of Digital Marketing Globally
- Need for Tracking Information to Gain Advantage Over Competitors
- Rising Investments in Digital Technologies
- Data Security & Privacy Concerns
- There is an Increased Opportunity for the Growth of Digital Marketing Analytics, Owing to the Rising Usage of Analytics Software by Enterprises to Draw Conclusions on Their Product Promotions & Marketing
- There are Growing Prospects for Market Expansion, Due to the Increasing User Base of Social Media Platforms & E-Commerce Companies
- High Maintenance Costs Due to a Constantly Evolving Digital Environment May Pose a Challenge
The Market for Digital Marketing Analytics is Fragmented with the Presence of Many Players. Leading Players Can Adopt Strategies Like a Merger, Acquisition, New Product Launch, in Order to Gain Share Within the Market. Owing to the Increasing Popularity of Digital Marketing, There are Growing Prospects for the New Players to Enter the Market
Some of the key players profiled in the report are Google (United States), Adobe (United States), Oracle (United States), Datorama (United States), SAP (Germany), SAS (United States), AT Internet (France), IBM (United States), Tinyclues (France) and Thunderhead (United Kingdom). Additionally, following companies can also be profiled that are part of our coverage like Marketo (United States), Intuit (United States), Acquia (United States), FICO (United States) and Pitney Bowes (United States). Analyst at AdvanceMarketAnalytics see United States Players to retain maximum share of Global Digital Marketing Analytics- market by 2025. Considering Market by Deployment , the sub-segment i.e. On-Premises will boost the Digital Marketing Analytics- market. Considering Market by End User, the sub-segment i.e. Small Scale & Medium Scale Enterprises will boost the Digital Marketing Analytics- market.
In May 2019, Intuit Acquired Data Analytics Start-Up Origami Logic to Accelerate Their Digital Marketing Analytics Platform and In February 2017, Deloitte Announced the Acquisition of Cornerstone Group of Companies, a Toronto-Based Digital Marketing & Analytics Firm With More Than a Quarter Century of Presence in Customer Acquisition & Retention
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Digital Marketing Analytics- market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Digital Marketing Analytics- market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Digital Marketing Analytics Companies, Technology Investors, Regulatory & Government Bodies, End-Use Industry and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.